We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress

Discover strategies, data, and support trusted by the world's best fitness business owners.

Sensory Impact Of Your Gym Subconsciously Impacts Usage & Then Retention

By JT | August 1, 2025

I want to challenge how you think about member experience. 100% great service still matters. But if you want people raving on socials and sticking around longer, it’s time to sharpen your sensory design.

Changing of the guard at AUSactive: Ken Griffin named incoming CEO

By Barrie Elvish | July 31, 2025

AUSactive is pleased to announce the appointment of Ken Griffin as its new Chief Executive Officer, following the departure of outgoing CEO Barrie Elvish who has led the peak association with distinction since January 2019.

Why The Best Gym Owners Look Outside The Industry

By JT | July 26, 2025

If you only look at other gym owners, you’ll only get as good as gym owners. If you want to get better (and even stand out), start looking outside our industry for champions of your weakest areas.

AUSactive unveils game-changing membership model to reflect a growing and diverse industry

By Barrie Elvish | July 25, 2025

AUSactive, the recognised peak body for Australia’s exercise and active health sector, has launched a bold new professional membership model designed to better reflect the growing diversity and evolution of the industry.

Subscribe To Our Thirsty Thursday 90 Second Business Tip

For the latest industry news and solutions to reduce your stress and boost your cash flow

Understanding. Empathy. Experience. Challenging. You get that with us...

years in the industry
Mystery Shops in 2025
REX Clubs Work With JT
minutes free for you to talk to JT

What our clients say about working with us

Summer Nelson

Summer Nelson, Owner at My Trainer Corporation

Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers Industry Leader's Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.

Troy_Morgan

Troy Morgan, Willows Health & Lifestyle Centre

Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.

Shane Casey

Shane Casey, Anytime Fitness Franchisee

Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.

We see you as a leader first, business owner second and you work in the fitness industry. You'll lead your fitness business with more clarity, focus and success when you work with Active Management.

Proud Partners

We love to support other organisations in the industry!

Why Active Management Is A Different Consulting Company