We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress

Discover strategies, data, and support trusted by the world's best fitness business owners.

Using AI Is Not Cheating

By JT | January 23, 2026

When did we decide that using tools made us less of a leader?

Micro-Communities Are The Key For Referrals & Retention

By JT | January 16, 2026

Trust is a funny thing in business. It takes years to build and as we have seen globally one moment to lose.

How Gyms and Fitness Coaches Can Stand Out in a Noisy Online World

By JT | January 13, 2026

Join Christine Blosdale, The Expert Authority Coach and your host JT for this special masterclass.

Your smartest move for 2026 isn’t adding, it’s subtracting

By JT | January 9, 2026

We’re wired to grow by doing more. More ideas. More offerings. More projects. But every “more” comes with a cost — time, energy, money, attention.

What We Do Quick Links

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REX Roundtables

Uniting fitness leaders to share strategies, boost profits and leadership skills.

FitnessBiz 2023

Team Training

Tailored training programs and consultation to develop your team and leadership.

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Mystery Shopping

Your answer to rewarding, recognising and training your team to close more memberships.

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Understanding. Empathy. Experience. Challenging. You get that with us...

years in the industry
Mystery Shops in 2025
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What our clients say about working with us

Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.

Summer Nelson

Summer Nelson
Owner at My Trainer Corporation

Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.

Troy_Morgan

Troy Morgan
Willows Health & Lifestyle Centre

Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.

Shane Casey

Shane Casey
Anytime Fitness Franchisee

We see you as a leader first, business owner second and you work in the fitness industry. You'll lead your fitness business with more clarity, focus and success when you work with Active Management.