Press Release: Fitness Australia’s look has evolved!
Today, we take a fresh step forward with a new identity for Fitness Australia, our members and our industry.
As we continue to evolve, expand our focus, and update products, services and experiences, we want our brand to best reflect why we exist, what we believe in, and where we’re headed.
Here at Fitness Australia, we professionalise exercise. We live and breathe it.
We’re a passionate and dynamic industry, and we’re also an industry that prides itself on being professional. That’s where Fitness Australia come in. We want to help everyone in this great industry of ours to always be better.
There are lots of ways that We Professionalise Exercise, here are the most important:
We are the body that represents the Australian Fitness Industry
Both on a national and international stage, Fitness Australia represents not only those who are registrants and members of ours, but the entire Australian Fitness Industry.
This includes working with Government on a local, state and federal level for best outcomes, responding to and providing information to media as the go-to credible source, and forming international alliances to learn and grow our industry on home soil.
We administer the Australian Register of Exercise Professionals
The Australian Register of Exercise Professionals ensures that those who have the skills and qualifications to deliver safe and effective exercise services to the Australian community are registered to practice. Not only does this provide credibility to those on it, it also provides a level of assurance and confidence for consumers, employers and health professionals.
We develop industry standards and guidelines
We know it’s not always exciting, but for any professional industry, standards and guidelines are super important. We develop these using evidence-based research and best practice, and often work with other professional bodies. This means that trainers, instructors and fitness business owners have the resources that allow them to work safely and provide a high quality of service.
We facilitate education
Being professional means continually updating your knowledge and skills. We facilitate this through the continuing education system, which promotes ongoing learning for all Registered Exercise Professionals, and events and seminars for our business owners.
We’re here to professionalise exercise. Let’s do it together.
Angela Palogiannidis
Communications & PR Manager
Fitness Australia | The Health & Fitness Industry Association
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.