Recovery and wellness brand O-Studio launches in Australia

Newly formed franchising group, BeWell Brands has announced a joint venture with O-Studio, a fast-growing recovery and wellness concept from New Zealand, which will make its Australian debut in early 2026.

This partnership marks an exciting step in BeWell Brands’ strategy to expand its reach beyond its current brand, Jetts Fitness, into holistic health and recovery experiences that complement and enhance its traditional gym offerings.

“O-Studio has already proven its success across New Zealand with 13 franchises sold and we are thrilled to be introducing this innovative concept to Australia,” said Elaine Jobson, CEO and Managing Director of BeWell Brands.

“This joint venture represents the future of wellness by bringing together fitness, recovery, and wellbeing in a way that truly benefits our communities.

About O-Studio

O-Studio was founded by Tim Bateman, who played 17 years of professional rugby with the Crusaders and captained the Māori All Blacks.

Tim’s journey into recovery and wellness was deeply personal when his wife Laura was diagnosed with multiple sclerosis in her mid-twenties, leading the couple to discover flotation therapy during her treatment in Singapore.

O-Studio was created as a training ground for mental performance and physical recovery along with a community where people come together to build resilience, recharge, and take steps towards becoming their best selves.

“My own journey through professional rugby and supporting Laura with her MS diagnosis taught me firsthand how important it is to invest in wellbeing. It wasn’t my body that held me back, it was the weight of life’s pressures, and learning to step back and recover made all the difference on and off the field,” said Tim Bateman, O-Studio Founder.

“O-Studio was born from that realisation, and seeing it now grow beyond New Zealand is something I’m truly proud of.”

“We are incredibly excited to bring O-Studio to Australia. From the beginning, our mission has been to create beautiful and welcoming spaces where people connect, recharge, and build the tools they need to navigate life’s challenges, and it’s exciting to now share that with a whole new community.”

Expansion Beyond Fitness 

With Jetts Fitness already established as a global franchise success story with over 250+ clubs worldwide, thriving master franchises in the United Kingdom, the Netherlands and entry into India later this year, the BeWell Brands partnership with O-Studio is about building a broader ecosystem of wellness experiences.

“The launch of O-Studio in Australia is an exciting milestone for us, as it marks the first step in our growth beyond Jetts Fitness,” said Elaine Jobson.

“BeWell Brands is focused on working with like-minded businesses in the health, fitness and wellbeing space and we are proud to have O-Studio onboard for our first joint venture partnership.”

“We know the Australian market will love the O-Studio concept, with people looking beyond the gym floor to look after their mind and body.”

As part of the O-Studio launch, BeWell Brands will open the door to franchising opportunities for O-Studio across Australia, inviting entrepreneurs and investors who share a passion for health and wellbeing to join the movement.

With Jetts continuing its international growth, O-Studio preparing to launch in Australia, and further partnerships already on the horizon, BeWell Brands is poised to become a leading force in the health and wellness sector.

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For more information or O-Studio Australia Franchise enquiries, please visit bewellbrands.com.au or [email protected]