Social Media Is NOT About Sales
When is the fitness industry going to get it?????
Because it is driving me crazy!!!!
If all you are posting are things your members and clients can participate in or buy, then you are just trying to sell them! And that will turn them away from your Facebook page, Instagram or Twitter feed!
Social media is a way a consumer can get to know you. You want potential clients to see how they can relate to you, so add personal and human touches to your posts.
I love this quote:
‘When social media is not kept ‘social’ you’ll find that your followers, likes and comments will soon disappear.’
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.