StretchLab joins AUSactive
Newcomer to the Australian market now industry recognised
One of the newest wellness concepts to open in Australia, StretchLab, has joined AUSactive as a group business member to help elevate their presence and aid their expansion across the country.
With a focus solely on stretches, StretchLab is not your regular high-intensity fitness studio but rather a boutique studio offering customised assisted-stretch sessions in groups or one-on-one.
StetchLab’s Brand Manager, Scott Suckling, said the brand might be new to the Australian market but it’s backed by a huge and successful network of 500 studios across North America.
“StretchLab is the first concept of its kind in the Australian market, but the brand has proven success with a mature product having been supported and successful in the North America with more than 500 studios,” Mr Suckling said.
“StretchLab is owned by Xponential so we are also part of the world’s largest boutique fitness brand, which gives our network and our franchisees access to a wide range of experts, innovations and global insights.”
Mr Suckling said joining AUSactive was part of the brand’s strategy to increase brand awareness and help franchisees succeed as it expands across Australia.
“Affiliation with a large well-respected group like AUSactive is about strengthening our position in the industry as a relative newcomer. For our existing and new franchisees, access to the suite of services AUSactive offers is important as it will help support their growing business and give added peace of mind to their clients,” Mr Suckling said.
“Working together will help strengthen our brand and empower our franchisees to succeed.
“AUSactive provides valuable services, education, and advocacy for our industry and businesses. By partnering with AUSactive, StretchLab aims to benefit from their expertise in driving the development of best practices and industry standards, which is important for us being a new concept and brand in Australia.”
With a network of 18 franchisees, StretchLab is set to have 25 studios across Australia by the end of the year but is focused on expanding on the east coast within the next 3 years.
“Within the next three years, we would love to have 50+ studios open and successful operating. Growing our network into Victoria and Queensland will be key to this plus key regional markets.”
“We opened our first studio in Claremont, Western Australia in September 2021 and we have steadily grown since then. There is strong interest from businesses owners in the StretchLab concept and this is growing as more people experience the benefits of improved mobility that comes with proper stretching.”
AUSactive CEO Barrie Elvish said he was thrilled to welcome StretchLab and its franchisees as business members.
“By joining AUSactive, StrtetchLab and their franchisees are demonstrating their commitment to delivery service excellent within our industry. As a new concept in the Australian market they also understand the important of being part of an industry association that is not only focused on supporting businesses to succeed but advocating for more people to be more active more often,” Mr Elvish said.
“AUSactive is focused on raising the standards across the industry and the support we have received from new and existing business members is fantastic. Industry recognised businesses and facilities put safely and service excellence first and this gives greater confidence to their members who are choosing a studio environment to get more active.”
ABOUT STRETCHLAB
No two bodies are the same and no two stretches at StretchLab are the same. One-on-one stretching is about identifying tightness and imbalances in your body and customizing a stretch routine that is just for you. Our clients may come in with pain, tightness or specific focus areas, but they keep coming back and commit to their flexibility journey once they experience the freedom that comes with having a wider range of motion and flexibility.
Live long and set your body free, visit https://www.stretchlab.com.au/
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.