Avatar Archives - Active Management

How Do I Know If My Avatar Is An Accurate Description?

By JT | September 22, 2017

The answer to this question, is very simple: people that match that description will start joining or buying from you.

“I Want To Build An Avatar. Where Do I Start?”

By JT | September 15, 2017

The two most common questions I receive are: 1) Where do I start when building an avatar and 2) If I target that customer, what about everyone else?

What Is The Difference Between An Avatar & A Buyer Persona?

By JT | July 19, 2017

The answer to this simple . . . NOTHING! They are just names but they mean the same.

If You Market To Everyone, No One Will Respond

By JT | July 11, 2017

I know this is a sweeping statement, so put yourself in the shoes of a consumer. If the message is not clearly speaking to them, they don’t hear the message. If you want to speak to them, then know them!

#JTInTheRaw Show 15: Know Your Own & Your Team’s Strengths For SIX Times More Engagement At Work

By JT | October 11, 2016

Welcome to Show 15. If this is the first time you’ve tuned in to #JTInTheRaw you will be entertained, educated and amused for the next 12 to 15 minutes. This is me raw – no political correctness, no make up, no professional lighting. Just me and my little old Apple iPhone 6!