This month JT was named a Legend of The Australian Institute of Fitness. He has spoken to their friends for over 15 years on marketing, sales and business development and is very grateful for this award.
Tag: fitness industry
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#JTInTheRaw Show 75 If you want more profit in your business then make 2018 the year of the customer
#JTInTheRaw show 75 … if you want more profit in your business then make 2018 the year of the customer. Here are a few tips … join the conversation, share your thoughts & have some fun!!
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Press Release: Subaclass—the app Fitness Instructors can’t live without
Suitable sub at the touch of your fingertips
Sydney, Australia: Fitness entrepreneur, Deborah Goldberg has developed an app that’s about to transform the way fitness instructors do business. Subaclass was born from the pure frustration of fitness instructors being unable to find suitable cover for their group fitness classes and gym clients when sick or in need of a holiday.
Goldberg saw a gap in the marketplace for a revolutionary app to solve what she perceived to be a common
complaint among trainers in the fitness industry.“I am involved in various WhatsApp group of instructors, and I could see by their daily grind that they [group fitness instructors] had to post in numerous Facebook groups and social media avenues in an effort to find a fill-in instructor sometimes without any luck. Instructors have the fear of losing income by cancelling their classes and their participants missing out on a class/training session. I envisaged Subaclass as the solution.”
Subaclass is designed to be used anywhere in the world. Whether you’re managing a fitness studio in Auckland, New Zealand, a self-employed instructor in New York or looking for casual work on the Gold Coast, Subaclass is the app you won’t be able to manage without.
Some of the innovative app features are:
- A simple-to-use interface
- The ability to see how close the class is
- Push notifications when a new class is available
- Map function to see classes within 50-100 kilometres of your location
Subaclass is available for download for iOS devices. It was created by Sir. Conrad Pty Ltd
About Deborah Goldberg: Deborah Goldberg is the founder of AirFitness, an online marketplace connecting Fitness Professionals
with active potential clients on a global scale, soon to be launched in early 2018. This isn’t Deborah’s first foray into the fitness market. Her company was responsible for launching Zumba Fitness in Australia and the first Zumba instructor training in Sydney during July 2009. She was also the exclusive distributor for Zumbawear in Asia-Pacific region, with the introduction of Zumbashop.com.au in September of the same year.In 2014, Deborah was also the driving force behind the introduction and distribution of Piloxing, (www.piloxing.com) including instructor training, business development and distrubtion of apparel throughout Australia, New Zealand, and South East Asia.
For more information
Contact:
Deborah Goldberg
[email protected]
Ph: 0421328983 -
Listening To A Podcast Is Easy – Let’s Show You!
No one can ever say we do not try things at Active Management. And there are some things I do that work and others that don’t!
The Fitness Business Product is a project that has worked! I am proud of what Chantal, our amazing host, and I have done over the past 2 and a half years! We have achieved so much: 160K+ downloads, over 140 shows and some of the biggest names in the fitness industry & business world have been interviewed. Bring on 2018!
I very rarely ask our blog readers for any help. As The Fitness Business Podcast is a FREE resource we don’t have big budgets for mass marketing, so I am asking for your help.
Your Help Please . . .
We just need more people to know how to download our podcast and this is where you come in. Can you please share this video with your fitness team, fitness colleagues and anyone else you think could benefit from listening to our show.
Thanks so much in advance . . .
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Legendary professional joins HQH Fitness’s growing team
Industry master, Xenophon (Xen) Angelides has joined HQH Fitness’s Australian team to take up the role of Total Gym National Sales Manager. Xen is a stalwart of the fitness industry boasting 36 years of experience in club operations, personal training, programming and membership, sales and consulting.
Greg Doherty, HQH Fitness’s, CEO and Managing Director is pleased to welcome Xen to the Total Gym team.
“Xen’s commitment to the health and fitness industry has been demonstrated throughout his 36 year career. He is a passionate, highly experienced sales professional with much to offer Total Gym in Australia, and we are delighted he has joined our team,” said Greg.
Xen’s journey into fitness began in 1981 when he took up body-building and martial arts. This paved the way for him to pursue a career in fitness, Xen also has a degree in a Sport Science and majored in Exercise physiology and rehabilitation. Starting his career managing fitness centres, Xen has consulted to global fitness equipment corporations, whilst also developing sales, marketing, communication and retention strategies that have helped plan and launch over three hundred health clubs throughout the Asia Pacific region. Xen’s passion for competition and achievement in sport has also earned him an impressive track record in Australian national basketball and bodybuilding.
He was also recognised as the founder and pioneer of personal training in Malaysia in the 1990’s, renowned for training high profile politicians, members of the royal family, businessmen and women. Xen has also honed his skills as an international speaker, educator and wellness expert, speaking at conventions such as FILEX and IHRSA.
Xen is excited about joining the HQH Fitness/Total Gym team,
“HQH Fitness is a strategic, passionate and innovative company that has a similar approach to mine in terms of exceeding the expectations of customers. They are renowned for after sales support and service too. I’m very excited to be part of growing the presence of the Total Gym Brand of products to Australia. It’s a very exciting time as Total Gym globally is introducing new products that will be sought after by discerning operators. The approach offers the best of functional fitness using bodyweight and incline plane training of anything I have seen on the market. The top-quality education component of Total Gym is also very appealing and exciting to me”
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JTInTheRaw Show 72 How Not To Be Overwhelmed With Tasks In Business
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A killer strategy for how not to lose your way in business when doing new strategies, ideas & stuff!
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JTInTheRaw Show 71 A Bit Of Everything For Fitness Businesses
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On the road this week and the show is live from LAX enroute to Sydney. The show includes leadership thoughts from George Foreman III who owns Everybody Fight.
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JTInTheRaw Show 70 Getting The Most From Your Day Starts With You
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Looking after your own health will improve your personal productivity. This week’s show explores what you can do.
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Fitness Australia-led joint venture acquires fitness industry’s premier education convention, FILEX
In an historic moment for the fitness industry, a Fitness Australia-led joint venture has acquired Australia’s premier fitness education event – FILEX.
Bill Moore CEO of Fitness Australia, the peak fitness industry association, shares his excitement around this announcement.
“Having Fitness Australia lead the FILEX Convention as of 2018 represents a major milestone for the Association and our members, and clearly describes our future direction.”
“Our 2020 Strategic Plan calls for a heavy focus on meaningful engagement, proactive leadership and service excellence – the annual FILEX event encapsulates all three of these elements.”
“The annual three-day education convention is the largest of its kind in the southern hemisphere, bringing together over 2,000 fitness industry personnel to explore the latest concepts, get practical inspiration and network with like-minded people,” says Moore.
“FILEX has played a significant role in educating, inspiring and growing the Australian fitness industry since 1988. This is a huge win for our AusREPs and our business members, who’ll also receive the added benefit of a discounted ticket rate.”
“With our members’ best interest at heart, we can’t wait to continue leading and supporting this dynamic industry of ours by delivering this key annual event and taking it to the next level.”
“Being passed the baton to continue the work of Nigel Champion and Greg Hurst in building Australia’s leading fitness convention is an honour and a responsibility that isn’t lost on us.”
Nigel Champion, Executive Director of Australian Fitness Network said, “Over the past 30 years it has been our privilege to establish one of the premier fitness events in the world. I have no doubt that Fitness Australia will continue the FILEX legacy by delivering a convention that will inspire and educate fitness instructors, personal trainers and business operators in our dynamic industry.”
“The flow on effect from the high quality of continuing education will make a difference to the health and wellbeing of people of all ages around the country.”
For more information on FILEX 2018, held on 20-22 April at the International Convention Centre Sydney, visit filex.com.au
About Fitness Australia
Fitness Australia is the national peak fitness industry association, and exists to empower over 24,000 AusREPs and 3,300 fitness business owners to engage more Australians in quality health and fitness services. Visit fitness.org.au
About the FILEX Holdings joint venture
FILEX Holdings is made up of Fitness Australia and four other parties who have invested equally to give the peak national body equity in the premier Australian fitness education event. This will keep the FILEX Convention owned and run by Australians for the Australian Fitness Industry who are dedicated to delivering the FILEX Convention well into the future.
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JTInTheRaw Show 69: Your Marketing Message Is Screwing Up Your Fitness Business
“Happy Halloween! This Tuesday is our 24 horrorific membership sale. No JF at ABC Gym on Tuesday come in to join or go to website.”
Whack! That’s a right hook asking me for the sale when I haven’t heard from this gym since the 1st Sept when they text me their Spring one day sale.
This is one example of 6 text messages I received in the last 7 days, all promoting a one day Halloween sale!
If you want me to buy from you, please think jab, jab, jab, then right hook!
Welcome to JTInTheRaw show 69 where I chew the thin on business! Each week I chat about a topic that will help enhance your business. And today I’m talking marketing because so many businesses are doing an amazing job at driving customers away from them!
And speaking of marketing, let me kick off the show with today’s question: how many marketing campaigns does a business need to ensure growth? Pop your answer in the comments.
Whether you’re watching live or on replay, pop in the comments how many marketing campaigns you should be running? I’ll tell you later how many!
Shout Outs
I’d like to thank Davin, Michelle & Jess from Debit Success for inviting me to speak at the inaugural Australian Masterclass exclusive for their clients! I was honoured to be asked and humbled when I heard I was part of the launch.
I spoke twice with an opening presentation on the world of fitness in 60mins. This gave me an opportunity to show and tell about the over 200 gyms I have trained at in the last 2 years. I closed the day with a highly energetic session on consumer behaviour.
Thanks again Debit Success Team.
Another shout out to Paul Kelly. Paul has an autistic son, Lachlan. This week Paul posted an incredible video of dropping Lachlan off for the bus to school. He debunked some myths around autism, he gave a snap shot of what autism is and he showcased the love he has for his son. PK you say you are lucky to have a wonderful son, well I think Lachlan is lucky to have a dad as proud as you. Thanks for letting me in on your family. Much respect mate.
Let’s talk marketing.
The question of the day – how many marketing campaigns should you be running to grow your business – pop your answer in the comments. I’ll tell you at the end of today’s show.
Gary Vaynerchuk I believe coined the phrase jab, jab, jab, right hook … so much so he wrote one of the best marketing books you can ever read. To grab this book click here – it’s awesome!
Vaynerchuk says marketing is a science like boxing. He explains in simple terms, boxers jab to get their opponent into the best position to then right hook for the knockout blow.
This metaphor for business is that the marketing message must be value add communication of 3 to 4 times before asking for the sale – ie the right hook.
Unfortunately, in the world of instant gratification business owners, managers & marketers now have the patience of a gnat! They expect to run an ad, send an email or text a prospect & they join straight away. They want immediate sales. They simply don’t have the patience or possibly the inclination to jab.
What the consumer wants to hear from you is not what is being delivered. The consumer wants to hear and see:
- You are as good as you say you are – social proof. By the way JTInTheRaw show 28 I talk about social proof & testimonials. Watch show 28 by clicking here.
- They want to know they can trust you.
- They want you to build a relationship with them before asking for the sale.
Our single marketing responsibility is to court our prospects before asking for the sale. Add value by providing education. These are the jabs that help manoeuvre the prospect into a position so that when you make the offer to buy. They buy!
Let’s examine the text marketing I received this week.
Oh and remember, whether watching the show live or on replay, how many marketing campaigns should you be running for business growth – pop your answer in the comments.
The text marketing.
The texts were straight offers to join. They may have been good offers or weak offers, I don’t know! But the interesting thing & disappointing thing is that the only time I hear from these brands is when they have a membership sale!
What about 3 weeks ago a message like “If you’re running or walking this weekend in the Melbourne running festival. Good luck! If you’re not running and would like to complete your first fun run or walk in 2018, then we have a free at home program to get you across the finish line. Go to website to download your free program.”
That’s a jab!
It may not be relevant for everyone but you’re adding value!
If you keep asking for the sale continuously then you are telegraphing your right hook & prospects simply duck! You’ll have wasted your money!
Or worse still for you, I’ll unsubscribe from your text or email messaging.
And that then screws up your prospecting opportunities!
Build the relationship … add value … build trust … show proof … embrace eventually … ask for the sale!
I have to admit the brands I received these texts from I expected more from them. Way more. But that shows me that even the big brands are screwing this up. And more importantly that a smaller, more attentive, astute & nimble operator can truly position themselves.
Jab several times by adding that value then ask for the sale.
So how many marketing campaigns should you be running to grow your business? Last chance to guess … go in the comments!
I am suggesting 25 to 30 different channels are needed for an average sized business to generate the leads needed. I would suggest almost every small business under markets themselves! And that’s why they don’t have enough leads to convert to enough sales. Not to mention 100% of the limited marketing campaigns are not jabbing or nurturing they are asking for a sale!
Yesterday I spoke with a business owner and he said his single greatest challenge in his business is lead generation. I said OK what % of turn over are you spending on marketing. He said I haven’t spent anything in the last 3 months . . . no shit leads are a problem!
If you don’t tell people you exist and what you do, you’ll never get enquiries!
Now is the time to stop! Stop and plan 2018 marketing. Build your 25-30 marketing channels now ready to roll out next year. This takes time, thinking and hard work but if you want sales it starts with marketing!
Always asking for the sale in your marketing will hinder and in fact devalue your brand. You don’t want that! Be a smart marketer.
I hope today’s show makes you stop & audit your own marketing approach. If you need help, then please email me.
And please feel free to share this show with anyone you think can learn either the number of marketing campaigns needed or about jabbing your prospects rather then continually right holding them. Tag them in the comments below. I’d be very grateful!
Quote Of The Week
Build the relationship … add value … build trust … show proof … embrace eventually … ask for the sale!
Do you want to work one on one with JT?
Check out all previous shows here: http://www.activemgmt.com.au/category/jt-in-the-raw/