Active Management

Tag: fitness industry

  • #JTInTheRaw Show 63: 13 Tips To Get Your Fitness Business Facebook Page Humming

    #JTInTheRaw Show 63: 13 Tips To Get Your Fitness Business Facebook Page Humming

    The cold hard facts of Facebook are:  

    “If people are not engaging with your posts, then there is a very high chance they are not even seeing them on their feed.  This is because of the Facebook algorithm.” 

    BuzzSumo identified the 8 best practices: 

    1. The best time to post is between 10 PM and midnight of your audience’s local time 
    2. Posts with questions and images get the most engagement 
    3. The best day to post is Sunday 
    4. Posts that link to articles between 1,000-3,000 words get the most interaction 
    5. Short post descriptions get by far the most interaction 
    6. Directly embedded videos get over 6x the interaction of YouTube videos 
    7. Images posted through Instagram get a 23% boost in engagement 
    8. Posts with hashtags get less interaction than posts without hashtags 

    Today, I’ve got a few tips, tricks and hacks to get people seeing and engaging on your Facebook page. 

    Welcome to JTInTheRaw show 63 where I chew thin on business.  I was an early adopter of social media – one of the first Aussies to venture onto Twitter; nearing 10,000 connections on LinkedIn, and I would suggest one of the first & definitely the most regular Facebook Livers in the fitness industry.  So today’s topic is close to my heart! 

    What about you . . . how savvy are you are on social media?  Give yourself a rating out of 10 – where 1 is not very and 10 is very savvy!  And if want feel free to add what you want to know about social media?  But first rate yourself on your savviness on social media? 

    Shout Outs 

    I want to say a massive shout out to my friends on Facebook who engaged with my post on Tuesday.  I shared – maybe over shared – my journey – geez I hate that word – my journey from a fatty unfit bom-bar to someone who now embraces exercise and sees exercise as a gift. 

    I don’t want anyone to think I shared that post to boast or be narcissistic. My goal was to show that many people think fitness industry people are blessed with a love of exercise, always look good or have all day to train.  And yes some industry people do but I am not one of them.  I am like every other Aussie who fits working out in around life.  It’s just now I make it a priority. 

    I am grateful for the 240+ people who liked, loved or wowed my post.  I am very grateful for some beautiful comments. And I’d be even happier if together we can get more people moving & moving more often. 

    If you missed my post, pop JT in the comments and I’ll send you a link to the post. 

    So let’s talk Facebook. 

    Be honest, it just you and me talking now.  Do you even know why you post on Facebook?  Is it for sales?  Is it for retention? Do you actually have a strategy of what goes up when and why?  

    More importantly do you know what resonates and what doesn’t for your fans.  And do you know if your fans are even seeing your posts! 

    My confession is that on the Active Management Facebook page we have over 3,100 ‘fans’ and nearly 3,000 follow my page.  On The Fitness Business Podcast we have 1200 ‘fans’ and the same follows.  But in all reality we have very low engagement on our posts.  Which makes me wonder if based on the Facebook algorithim are people even seeing what we are posting. 

    In The Membership Economy by Robbie Kellman Baxter she says in an online community: 

    • 90% are lurkers 
    • 9% are contribute occasionally 
    • 1% are regular contributors 

    This means for the Active Management Facebook with 3000 fans, we can expect 270 people to occasionally engage with us and 30 to be regular.  We are still aren’t even close. 

    So this week I set about understanding HOW I can increase engagement from our fans with an organic reach and not having to pay to boost – although 9 out of 10 Facebook consultants will tell you organic reach is dead, you have to pay!   

    And that maybe true but here are some tips to get you refining your posts . .   

    Tip #1 – The Type of Post On Facebook 

    There are 6 main types of posts you can create on your business page: 

    1. Questions 
    2. Image posts 
    3. Videos 
    4. Links 
    5. Giveaways 
    6. Coupons/Discounts 

    The BuzzSumo team have dug into different types of question posts and found: question posts combined with images resulted in a 4 times more engagement post. 

    Tip #2 – Time Of Day To Post On Facebook Boosts Viewing 

    There are some common trends regardless of your time zone: 

    • The highest average click-through rate is between 1 & 4 pm, peaking on Wednesdays at 3 pm.  
    • The worst time for posting appears to be weekends before 8 am and after 8 pm. 
    • BuzzSumo compared the number of posts with the average engagement of all posts and found the best time to post in the US is between 9 and 11pm. 

    Tip #3 Post Yourself On Facebook 

    Scheduling posts to Facebook yourself instead of using a service like Buffer or Hootsuite is probably the most important factor in getting your content seen organically.  Facebook’s algorithm favours posts uploaded by you and it is easy to do. 

    Tip #4 Focus on positive and fun content on Facebook. 

    A much-maligned experiment run by Facebook found that users who saw happy posts were more likely to share. The company has incorporated that experiment into its algorithm and currently makes posts that are overtly negative less visible.  

    Tip #5 Responding to Facebook Comments Is A Must 

    As we know the key to your posts being seen is engagement.  If you encourage your fans to comments, like or share then you need to acknowledge them.  This means: 

    • Responding to their comments; and 
    • Thanking them for sharing. 

    This will show a two-communication channel and set an example for other fans. 

    Tip #6 Load Your Videos Directly On To Facebook 

    According to Hubspot “43% of people want to see more video content from marketers.” 

    There are options to loading videos. You can: 

    • Embed a YouTube video: 
    • Directly upload/embed a video on Facebook: 

    According BuzzSumo, a video directly uploaded has 6 times more interactions than an embedded YouTube video. 

    Further data suggests that Facebook Live videos are viewed 3 times more than recorded videos. 

    Tip #7 Cut The Jargon In Your Facebook Posts 

    The number 1 turn off is using complex, technical language or jargon that only fitness professionals use!  The people reading your posts are normal people, so use the language they use. 

    Tip #8 Avoid Begging For Engagement  

    If you think the easiest way to have people like, share or comment on you post is to ask them, think again! 

    An algorithm change Facebook made will now automatically lower those that beg for likes and shares.  

    At this point including a call to engage in a Facebook Live video does work.  So if you know anyone who could learn from this list to get their posts seen more, then tag them in the comments below. 

    Tip #9 Facebook Seem To Love Frequent Posting  

    When you post often, you give different fans more chances to engage with your posts and remember the more engagement, the more Facebook like you – showing future posts to a greater portion of your audience because the algorithm has more data on what your audience wants to see from you.  

    Tip #10 The Hasthtag Effect on Facebook  

    You know hashtags rock Instagram, impact Twitter but what about Facebook? 

    The report from BuzzSumo, which analyzed more than a billion Facebook posts from over 30 million brand Pages, came to this conclusion – posts without hashtags generated more reach than those with tags added. 

    Tip #11 Facebook Users Aren’t Really Readers 

    A stunning picture will stop the scrolling action & say a lot more than a text post. Facebook posts with images see more than double the engagement of basic text posts. 

    Tip #12 Facebook Allows Your Fans To Control Their Timeline 

    Did you know that you as a Facebook user can decide yourself how the updates of a page appear in your timeline?  

    This is a powerful insight, as it means that you can encourage your fans to give your page a higher priority on their own timeline – never missing one of your posts. 

    BIG TIP – Here are the steps to have them add you to their ‘See First List’ – which tells Facebook they want to see your posts a priority.: 

    • Go to your Facebook page 
    • Click on Follow 
    • Move the curser down to ‘See First’ 

    Tip #13 What To Avoid On Your Facebook Posts  

    Click baiting is defined as “content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”   

    Click baiting intentionally over-promises or misrepresents in order to pull users to a website. More often than not click baiting on Facebook is a disaster waiting to happen – closing your page by Facebook.  

    It is also advised that you avoid CAPITALIZING one words and don’t use multiple exclamation (!!!!) points. 

    I thought I was a smarty pants with Facebook but researching this week, I think you can see I learned heaps!  And perhaps my greatest lesson was being consistent on all of the above points!  

    As they say, we are either green and growing or ripe no rotting! 

    If you know anyone whom you think could benefit from just one of these tips, I’d love you to tag them in the comments.  And don’t forget I will publish the full list of these on the Active Management website next Thursday. 

    This Week 

    I am prep’ing for my trip to Mexico.  I’m delivering two presentations and my key note is Fitness Business Leadership in 2017.  So I’m planning on talking about tech, generational leadership, and trend spotting.  So it’s a week of researching and writing for me. 

    Quote of the Week 

    It is not about page likes.  It’s engagement, then trust and then sales.  This is all built on content that adds value. 

    Do you want to work one on one with JT?

    Check out all previous shows here: http://www.activemgmt.com.au/category/jt-in-the-raw/

  • Press Release: Upgrade Your Virtual Fitness Experience – McFit’s Cyberobics® Partners with Wexer to Launch a New, Premium Studio Model

    Press Release: Upgrade Your Virtual Fitness Experience – McFit’s Cyberobics® Partners with Wexer to Launch a New, Premium Studio Model

    CYBEROBICS® – the virtual fitness division of German giant the McFIT Global Group, which also includes health club chains McFIT and JOHN REED Fitness Music Clubs – has announced an exclusive new partnership with digital fitness specialist Wexer, which will see the two brands jointly launching a premium virtual studio concept.

    Branded ‘CYBEROBICS®, powered by Wexer’, the new model is based on creating premium, standalone CYBEROBICS® virtual studios within clubs – not just McFIT clubs, but any club around the world.

    These studios will offer members access to the full CYBEROBICS® class library – cinematic quality content that has been shot in inspirational locations ranging from Miami’s South Beach to Malibu to the Mojave Desert.

    McFIT originally conceived CYBEROBICS® in 2014, subsequently introducing it at over 170 of its own clubs. However, this is the first time the world-class content has been made available to a broader audience.

    The new ’CYBEROBICS®, powered by Wexer’ concept comes with clear brand guidelines and installation specifications to ensure its carefully designed, premium experience is delivered every time.

    Paul Bowman, CEO for Wexer, comments: “Gyms will need to meet a minimum standard of AV to deliver the full ’CYBEROBICS®, powered by Wexer’ experience – and it really is a fantastic experience. It’s been created as a premium package, with world-class CYBEROBICS® classes – unavailable on any other platform – delivered in an engaging and uniquely designed space.”

    Speaking on behalf of CYBEROBICS®, managing director Oliver Schulokat said: “With Wexer’s rapid growth in technology, they were an obvious partner for us as we accelerate global distribution of the CYBEROBICS® content. Together, we’re making world-class exercise accessible to more people.”

    ‘CYBEROBICS®, powered by Wexer’ is now exclusively available as a premium package on the Wexer platform.

    For more information contact Wexer.

    About Wexer

    Through a range of digital products and services Wexer helps club groups connect with members both inside and outside the four walls of the gym. The original product, Wexer Virtual, features world-class exercise content and allows 24h usage of group exercise and cycling studios. The gym floor product, Wexer Trainer, helps clubs activate their functional space. Wexer also offer Wexer Mobile, an app, which allows streaming of both live and pre-recorded classes as well as ‘on-the-fly’ exercise programming which can be used whenever, wherever.

  • #JTInTheRaw Show 62: 4 Behaviours To Truly Lead Your Fitness Business

    #JTInTheRaw Show 62: 4 Behaviours To Truly Lead Your Fitness Business

    The 4 behaviours leaders demonstrate that lead to high performance of their department or business are:

    1. Being decisive;
    2. Engage for impact;
    3. Adapt proactively; and
    4. Deliver reliably.

    Those again . . .

    The 4 behaviours leaders demonstrate that lead to high performance of their department or business are:

    1. Being decisive;
    2. Engage for impact;
    3. Adapt proactively; and
    4. Deliver reliably.

    You’ve got what you need, go do shit!

    Only joking!!! Come back please!

    You are watching #JTInTheRaw show 62, where I chew the thin on business! And today you will learn 4 key behaviours high performing CEOs all have!  Plus a little juice on each of them to help you shape your behaviours.

    Those 4 behaviours again are:

    1. Being decisive;
    2. Engage for impact;
    3. Adapt proactively; and
    4. Deliver reliably.

    Which one of these 4 piques your curiosity?  Pop 1,2 , 3 or 4 in the comments below:

    1. Being decisive;
    2. Engage for impact;
    3. Adapt proactively; and
    4. Deliver reliably.

    Which one do you want to know more about?  Pop 1,2 , 3 or 4 in the comments below:

    1. Being decisive;
    2. Engage for impact;
    3. Adapt proactively; and
    4. Deliver reliably.

    Thank You

    Wow! Last week’s show 61 rocked!  This was the most watched #JTInTheRaw that didn’t include a rant! If you missed show 61, I shared some tips on gaining referrals in your business and you watch it RIGHT NOW by clicking here.  There is BONUS CONTENT in show 61 – a full script for asking for referrals!

    Shout Out

    They’ll be too busy but a shout out to my Anytime Fitness friends from around the globe who are having an amazing conference in Palm Springs! #BeLegendary

    A shout out to the team at Mercado Fitness and IHRSA, who have been putting together my trip to Mexico City to speak at the NEEW Conference next month.  I’m working on my Spanish! Super grateful for the opportunity to deliver a presentation and a key note – find out about this event here.

    Last shout out to my Active team!  Today Alicia heads off on holidays, next Tuesday Chantal heads off to the US for a working holiday, and then next weekend Stacey is off with her family for a month long holiday!  You girls do an amazing job and I am very grateful so enjoy your time away, out and about, and relaxing!  Thank you for everything you do!

    Let’s Talk Leadership Of Any Business, Department or Team

    This week I read this article in the Harvard Business Review and its funny because this week the message resonated for me.  I was speaking with 3 coaching clients who were:

    • Slow to make a decision and missed opportunities;
    • Have a disengaged and unresponsive team around new ideas;
    • Were reactionary to challenges and issues; and
    • Frustrated with up and down results.

    So on Tuesday when I started reading this I thought BOOM!  This is good enough to share with you guys.

    These findings are the result of 10 years study with 17,000 c-suite exec’s across a broad spectrum of industries and sizes of companies.

    These behaviours will sound simple and perhaps they are.  The success comes from maniacal consistency – a great challenge from anyone.

    First behaviour is deciding with speed and conviction!  Great leaders of teams don’t always make the best the decisions.  They consistently make decisions: earlier, faster and with greater conviction.

    Some leaders who are super smart are waiting for the perfect answer and this time lag leads to missed opportunities.  In fact, these leaders are often a bottleneck for progress.

    Here are two questions to consider when making an early decision:

    1. What is the impact or the consequences if I make the wrong decision?
    2. How much will it hold up our progress across the company if I don’t make this decision?

    And then once you make that decision you stick with that decision.  If you back track, waiver or waffle to your Team they will quickly lose faith and trust in you.

    Second behaviour is successful leaders have buy in from employees and other stakeholders in the business.  The study found successful leaders who excelled at this engagement had a carefully planned strategy of communication and influence.

    What was interesting to me was the importance leaders placed on emotional energy – body language and moods – to create engagement.  Every comment you make, body movement or facial expression will be magnified by 10 by your Team!  You must remain composed.

    What was intriguing that the leaders who rated high in this behaviour also rated high in conflict management.  These leaders encouraged conflict to ensure quality commitment.

    We now live in a rapidly changing political, economic and social world, so adapting our leadership proactively must be a given these days.  This means your skill as leader is how you handle a curve ball.  How you handle something you are not trained for.  How you deal with something that is not in the playbook you have been studying in every spare minute.

    As the leader you will constantly be faced with situations where a playbook doesn’t exist and your team will look to you for guidance.  This situation could be a setback, a failure or a challenge. Successful leaders accept they came up short, tweak their approach and get back into the battlefield.

    You have to deal with setbacks so just get on with it!

    Finally and as boring as this may sound, your ability to reliably produce results is the most powerful of the 4 leadership behaviours.  In fact, CEO’s involved in the study who could demonstrate reliability were:

    • Twice as likely to be picked for a leadership role; and
    • 15 times more likely to be successful in that role.

    This will not surprise you . . . those leaders who ranked high in reliability were planners and organisers.  They established:

    • Strong management systems;
    • Regular meetings with purpose;
    • Dashboards that showed key metrics;
    • Set clear accountability measures;
    • Monitored daily performance across multiple channels allowing speedy course correction; and
    • A strong team around them.

    Of course there are other qualities we look for in leaders and those “basic” qualities will screen out your prospective leaders – for example integrity and work ethic.  Interestingly, in this study 100% of the lowest performing leaders scored high on integrity and 97% high in work ethic.  These four behaviours will help you separate the best leaders from the rest when employing someone or establishing the behaviours you may need to work on.

    Here they are again for you . . .

    1. Being decisive;
    2. Engage for impact;
    3. Adapt proactively; and
    4. Deliver reliably.

    If you know anyone in a leadership role that you think could benefit from hearing these behaviours and their descriptions, feel free to tag them in the comments.

    Now what about you.  What behaviour do you need to work on as a leader:

    1. Being decisive;
    2. Engage for impact;
    3. Adapt proactively; and
    4. Deliver reliably.

    Tell me in the comments below.

    There is no one size fits all approach to leadership.  These behaviours increase your chances of succeeding as a leader.

    What will you work on as a leader:

    1. Being decisive;
    2. Engage for impact;
    3. Adapt proactively; and
    4. Deliver reliably.

    As I said, if you know anyone in a leadership role that you think could benefit from hearing these behaviours and their descriptions, feel free to tag them in the comments.

    Quote of The Week

    There is no one size fits all approach to leadership.  There are behaviours that increase your chances of succeeding as a leader.

    Do you want to work one on one with JT?

    Check out all previous shows here: http://www.activemgmt.com.au/category/jt-in-the-raw/

  • #JTInTheRaw Show 61: Getting Referrals in Your Fitness Business

    #JTInTheRaw Show 61: Getting Referrals in Your Fitness Business

    Your most qualified prospects to become your customer are those that come from referral.

    What are you doing to elicit referrals?

    Recognise referring members?

    And improving your referral process?

    What percent of new customers come from referral for you?

    This is not word of mouth. In other words, the new customer does not say “I heard about you” – that’s word of mouth. They say “John told me I should come down.”

    We’re going to explore this topic in today’s show.

    Welcome to #JTInTheRaw show 61 live from Melbourne today! I am about an hour away from delivering the keynote for the YMCA conference today … and I’m pumped up for it!

    If this is your first JTInTheRaw live or on replay, I chew the thin on business every week and have been doing so for 60 shows. You can binge watch at the JTInTheRaw You Tube channel by clicking here.

    Shout Out 

    I want to say a massive shout out to everyone who wished me a happy birthday. I was humbled, embarrassed and very grateful for the Facebook wishes I received. Thank you to everyone!

    I want to shout out to Scott Robertson who implemented a marketing concept that we discussed at the Industry Leaders Roundtable … he has received massive views from his video and just this week his business was mentioned in the local newspaper. Amazing traction and then exposure for Scott. Congrats Scott. I love hearing about successes from people who implement ideas we talk about!

    It’s been an interesting week as I prepared for my keynote.  Lots of reading, researching and stumbling across stuff!

    I was more aware of marketing suggestions this week.

    And while the hip n groovy way to gain new customers seems to be taking advantage of the online world, I wondered how much effort are we making to gain referrals?

    Traditionally, the first time we ask for referrals and for many businesses this is the only time, is at point of sale. Theory says this is when I am most excited about your product, so that’s when I want to share it with my friends. And in some markets, I would totally suggest you do this!

    I would encourage you to script up and have the collateral to ask for point of sale referrals if you know your market has not been ‘burnt’ by this strategy. There are pockets in every community or city, where referrals have been harassed & now no one wants to hand over their mate’s details. If this hasn’t occurred where you are, then definitely start asking at point of sale.

    If you know your competitors ask at point of sale or your market has been burnt, then turn this negative into a feature of your business.

    Consider saying something like, “Now you’re a member you’ve the opportunity to invite up to 5 friends into the club for a free (whatever you’re giving away: 7 day pass, PT session, etc). Now most gyms ask you for those names now but here at Active we believe we have to prove ourselves you. So in 30 days time, when you’ve experienced the club, starting to get your results and loving us, is it OK if I ask you then for the names of people you’d like to introduce to the club?” Of course they’ll say yes and you follow up with “Great! And if you want them to come in sooner, just let me know and I’ll arrange it for you.”

    To be honest, this is exactly how I’d like to be asked – once I’ve experienced you, trusted you & feel comfortable with you then I am happy to tell my friends about you.

    If you only take one thing from me, the key about referrals at point of sale is you ask!!! You need a system to ensure every new member is asked – whether that is at point of sale or in 30 days.

    And sales managers, once this system is implemented your job is to manage and measure the results! You have to look at the numbers, work with your team, role play and do whatever it takes to make asking an unconsciously competent skill and growing these numbers.

    So when else do you ask for referrals?

    I like to build into a marketing plan one or two referral campaigns. This is where we provide printed – yep old school – collateral combined with online marketing material. You may give away a prize. You may give everyone a prize. But I want to go hard in a 4 to 6-week campaign providing an incentive for referring members.

    If your business is less than 3 years old, I think you can get away with 2 per year. The more mature your business, you’re probably looking at just annually.

    By the way, if you’re running a competition for referring members make sure everyone has a chance of winning. If it goes to the person who refers the most people will simply give up if a member is out of the gate quickly!

    I am also a fan of an ongoing referral strategy: whenever someone introduces a new member they receive a gift. Ensure the gift is personal & valuable to them! This could be a free month, free session or a discount voucher.

    Interweaved in this are daily promotions like Free Friend Friday … Bestie Week … Train with a Buddy or whatever else you can come up with. These are not massive, highly expensive campaigns. They are more grass roots and quick to roll out.

    I do worry that many of our customers don’t know:

    A. How to introduce a new member to us? I mean literally what do they need to do.

    B. What they receive if they do.

    And I’m not 100% convinced that members actually introduce anyone for the incentive you provide. I think … if they are using your product they get results. When they get results they tell people because they’re proud … oh people notice so they ask.

    So what the hell does this all mean?

    If you want referrals from your customers in the first 30 to 3000 days – deliver what you promise in your sales pitch; on board them so they feel part of the community; and ensure they are using your product.

    If you want referrals from customers ensure they are using your product and getting results.

    If you tick these boxes, I guarantee referrals and there will be no need for campaigns or incentives!

    It all comes back to your members using you!!

    Change your focus . . .

    If you found today’s show useful, give me the heart now … if you know someone who could benefit from this info for their referral program tag them in the comments below and if you want help integrating referrals into your marketing plan, send me a PM or pop help in the comments and I’ll reach out.

    OK I better head off and get ready to rock the YMCA!

    Thanks for tuning in today and I’ll be back next Friday, same time and same place!

     

    Quote of the Week

    If you want referrals deliver what you promise; on board new customers to feel part of your community; and ensure they are using you.

    Do you want to work one on one with JT?

    Check out all previous shows here: http://www.activemgmt.com.au/category/jt-in-the-raw/

  • #JTInTheRaw Show 60: Your Fitness Business Doesn’t Have To Be Big

    #JTInTheRaw Show 60: Your Fitness Business Doesn’t Have To Be Big

    Something has changed for many business owners in the past few years.  It seems being an entrepreneur or a top-quality employee is now a sport and the score depends on scale.  How big can you get?  How fast can you get big? 

    Ambition is good. Vision is great but what is more important is profit – profit as determined by you: cash or lifestyle. 

    Stay tuned as I help us ALL – yes I am guilty as charged – rein in our entrepreneurism and realise big is not always better. 

    Welcome to #JTInTheRaw show 60 where I chew the thin on business and share my battle wounds in business so you don’t make the same mistakes as me!  And boy I have made a few! 

    One way to minimise my mistakes or get better at my job is reading.  And while I didn’t attack a book this week, I did read 3 industry magazines & listened to 3 podcasts.    

    What did you read this week? Or what did you listen to make you better at your job?  Tell me in the comments below what did you do this week to get better at what you do . . . go 

    Now no matter your role, business or industry I think today you can walk away with some ideas today.  So stay tuned! 

    Last week’s show 59 was the most viewed show ever.  Over 1600 views, 48 engagements, 6 shares and 86 comments.  I received emails, private messages and even a few phone calls.  Perhaps the feedback that touched me most came from Scott who said “The registration service topic was very thought provoking. As always, I appreciated hearing your views and I like the way you express yourself (no filter!). I think that you make some interesting points about the broader implications for the fitness industry. I had not really turned my mind to those broader implications before listening to your episode… so, long story short, thank you for sharing your views!” 

    And that was my goal, have people stop, think and then talk! 

    If you missed the show, click here.  My rant starts at 13:33 into the show and is fairly explicit.  In fact my language was described by one viewer as “appalling and an embarrassment to those on the outer looking in at our industry.”  So don’t watch it around kids and I apologise in advance.  FYI – others loved the passion and authenticity in my language!  

    Oh and thanks for people asking about how my rugby team faired last weekend.  Unfortunately, we came second in a game of two teams. 

    Don’t forget this week’s question – Tell me in the comments below what did you do this week to get better at what you do? We can all learn from each other, so you can put one word, a sentence, a book, a podcast or an action. Go . . . what did you do this week to get better at what you do?

    Shout Out 

    I have a shout out this week to Jono ‘j-z’ Petrohilos from Fitness Education Online who listened to Show 120 on The Fitness Business Podcast.  In this interview with Chantal I share all the secrets behind a having your own Facebook Live show. The day after he listened he launched his own Facebook Live Show, which last night had been viewed 1600 times!  Well done Jono! 

    And when I hear that people do shit with what I share, I friggin love it!  It makes me all squirmy inside and I feel proud that I have helped. 

    So, if you want to make me feel squirmy on the inside tell me if you ever put my ideas in place! 

    Now I am wearing a jersey today to celebrate JERSEY DAY.  This is a simple concept designed to raise awareness of The Organ and Tissue Authority and the DONATE LIFE network.

    Today we are asking schools and workplaces across Australia to allow students and employees to wear their favourite sporting jersey to school or work to show their support for the DONATE LIFE network and begin the conversation with their friends and families about Organ Donation.

    JERSEY DAY has been inspired by the story of NATHAN GREMMO who was tragically lost in an accident in May 2015. Nathan’s family chose to give the gift of life to others to honour the legacy of Nathan’s generous personality.

    This campaign is all about raising awareness. Today wear your favourite sporting jersey to school or work on and show your support for this cause. 

    You Can Be A Small Giant 

    The world we now live in inspires people to open their own business or provides opportunities for the less risk adverse to push up the corporate ladder.  The problem with the world we live in is we are inspiring people to run before they can walk let alone crawl. 

    There are loads of forces driving the agenda of scale up or go big or go home: 

    • Follow Gary Vee, copy Zuck’s moves or start wearing a black turtle neck and be the next Steve Jobs.   
    • Fast oops super fast growing companies make great media stories, even though they are not turning a profit. 
    • And then we have reality TV and social media that feed aspirations with snap shots of people’s lives.  Remember you are only seeing a single scene from their full life feature film – it’s not always a reality. 

    This year I coached the U9A netball team.  Every training session we did passing and catching drills.  And when I mean passing and catching drills I mean standing opposite each other passing the ball to each other.  We would do the catch & pass 40 times then I would have them do the same drills under fatigue.   

    My team lost only one game this year.  We scored 107 goals in 10 games.  And people from our club were amazed at the skill level, passing combinations and performance of the team. 

    You see the basics – the fundamentals – of netball are passing and catching.  And while we weren’t perfect we were better than our competitors.   

    In business that’s all you need – have better fundamentals than your competitors. 

    As a business owner or manager or someone who wants a career we must build our business, skill set and career on fundamentals.  You need to understand what the catch & pass skills are for your business.  And you need to be able to do these fundamentals in your sleep.  You have to be unconsciously competent at these skills. Period! 

    Without successful understanding and completion of the fundamentals you are destined for failure . . . you cannot build a house on sand you need a concrete slab.   

    As I said … ambition is great.  A vision is awesome.  Entrepreneurship pumping through your veins can be your fuel.  But focus your energy and pour everything into making it a business that has a line of people out the door, down the street and around the corner.  Make it a place that cannot be ignored.  And when you have achieved all of that with profit and a smile on your face with no grey hairs, then consider expanding or multiplying.   

    If you think this advice could help anyone, then please tag them in the comments below. 

    This Week 

    I have a super doper week planned and it starts today!  In under 5 hours I’ll launch an industry first: Active Management Industry News or for short #AMIN!  This is a Facebook Live show which allows you to engage, learn and share industry information.  As far as I am aware no fitness business coach is doing anything like this, so yet another example of how we think and do different at Active. 

    Jump on at 1pm (Sydney time) on the Active Management Facebook page where I share industry news from Australia, the US and even China!  Two special guests.  And challenge for you to complete in the next 30 days! 

    I have four coaching sessions. 

    My 6 weekly body measurements with my personal trainers. 

    And then next Friday I’m delivering the opening key note at the YMCA Victoria conference.  And yes thanks to everyone’s comments, votes & support I am opening with the Village People! 

    So next week show 61 will be coming to you from Melbourne!  TuneIn

    Thanks for being part of the fun today.  I hope you picked up a few tips around being a small giant!  About not moving on to fast until all the fundamentals are in place. 

    And if you know anyone who you think could benefit from today’s show, pop their name in the comments and tag them!  I’m always grateful for everyone who shares my shows.  Thanks in advance. 

    Quote of the Week

    Focus your energy and pour everything into making it a business that has a line of people out the door, down the street and around the corner.  Make it a place that cannot be ignored. 

    Do you want to work one on one with JT?

    Check out all previous shows here: http://www.activemgmt.com.au/category/jt-in-the-raw/

  • Position Vacant For A QLD Sales Manager at Precor

    Position Vacant For A QLD Sales Manager at Precor

     

    • Commercial fitness industry
    • Monitor business opportunities across Queensland
    • Manage major accounts and franchise customer models

    Amer Sports is the world’s leading sporting equipment company, offering technically advanced products that improve the performance of sports participants.  Our major brands include Wilson, Salomon, Arcteryx, Suunto, Atomic and Precor.

    We are currently seeking a highly motivated, passionate Sales Manager to represent our Precor brand as one in this highly autonomous, dynamic and challenging role servicing our Queensland customer base.

    Key responsibilities will include:

    • Monitor business opportunities in designated territory.
    • Understand individual needs of each gym operators and their primary business objectives with a detailed understanding of the needs of each of the different stakeholders within his / her customers.
    • Manage the complex nature of different major accounts and franchise customer models through building genuine win-win relationships.
    • Leading the negotiation with key customers on commercial tenders, understanding needs, preparing tender documents and closing the deals.
    • Maintain pipeline on Salesforce.com
    • Search, develop and maintain relationships with top decision-makers and influencers within the customers and within the industry within the state.
    • Work with Business Manager to prepare sales forecasts and reports
    • Develop and presents plans, programs and strategies that ensure company meets revenue, profit and market share targets.
    • Collect market data to show trends in current market areas and leads to new ideas for untapped market
    • Understand the customers’ needs from a service and maintenance perspective and work with the operations team to ensure that the service that customers experience is premium
    • Understand the impact of technology on the gym operator and exerciser and understands how you integrate some of the benefits of PRECOR equipment into a sales proposal.
    • Understand the nature of PRECOR’s competition in the sector and the changing nature of the needs of the exerciser.

    To be considered for this must be able to demonstrate the following attributes:

    • Selling skills
    • Planning & organizing
    • Persuasiveness
    • Motivate through communication skills
    • Customer service
    • Results orientated
    • Tender process experience advantageous
    • Integrity and professionalism
    • Ability to work autonomously
    • Utilization and analysis of data

    Preferred work experience:

    • A working knowledge of the commercial fitness, business practices
    • Successful sales track record and target achievement
    • Experience presenting seminars and sales proposals to customers advantageous
    • Worked In franchise business model
    • Cold calling
    • Understand financing
    • Understanding of the different cost components within a sale, ensuring they are maximized for the benefit of the customer and Amer Sports

    Reporting to the Business Manager, the successful candidate will join a team orientated and customer focused business.  It will be crucial to develop strong relationships within the team and customer base.

    If this sounds like you, don’t hesitate and miss out on this opportunity.  Please send applications directly to [email protected]. Please note only shortlisted candidates will be contacted.

    Amer Sports is an equal opportunity employer: Both Male & Female candidates encouraged to apply

    Applications Close:

    24/09/17

    Looking for more vacancies in the fitness industry? Click here to see our other listings or Click here to find more from our friends at Sportspeople.

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  • #JTInTheRaw Show 59: The Australian Fitness Industry Is Killing Itself

    #JTInTheRaw Show 59: The Australian Fitness Industry Is Killing Itself

    There’s a funny thing about work: we spend more time with our work mates than with our friends and sometimes even more than with our family!  Yet more often than not, our work mates don’t understand us or know us because being honest with them is scary! 

    What do you think of a work mate who acts and looks disorganised?  

    Or a boss who says your work is fine and you are expecting them to say “great.” 

    We find out about the people we work with through trial and error in communication and their response to our actions.  And very rarely, if EVER, through conversation! 

    To stop this shit happening in your work place, build a User Guide for every team member!  And today I’m going to explain what needs to be in your individual user guides. 

    Welcome to #JTInTheRaw show 59 where I chew the thin on business.  I’m no expert in business but I have plenty of war wounds from trying and failing.  And #JTInTheRaw allows me to share my learnings so you have a better business. 

    Hey this week, I wonder what you are an expert in? 

    As I shared a few weeks ago, I am an expert in eating red frogs.  Allens red frogs are just too small and too sugary.  It’s the larger frogs that you get at most sporting fields, they are my confectionary of choice!  And I know red frogs! 

    What about you . . . other than what you do for a career, what are you an expert in?  Tell me in the comments below! Go . . . lets have some fun! Go . . . 

    Today’s show I’ll be sharing how to build a creative, collaborative and trusting team by having User Guides for you and each staff member! 

    And then I’ll finish off today with a rant on the ridiculous state of the Australian Fitness Industry in regard to registration bodies and snipers at the peak body.  I’ve been sitting on this for awhile and I have a feeling that today, I may just blow a gasket! 

    First today, I want to do a shout out to my rugby club.  I am on the Board of Directors at Norths and tomorrow our 4th grade team will be playing in the grand final and our first grade will be also be playing.  Last year we won the 1st grade GF for the first time in 41 years, so we are aiming for back to back!  It will be a tough game and a shout out to all the boys and to spur them on, no matter where in the world you are watching today – live or on replay – in the comments please pop in “Go Norths” and if you are clever enough use the red and black dots do it! 

    The Power of A User Guide 

    This week I read about Igor Krughrud, the CEO of QuestBack, who said he developed a one page user manual so people could understand how to work with him. 

    He started using this as he noticed staff were treating everyone the same, despite their individual needs, quirks and traits.    

    The concept of the User Guide is to help people adapt to each other as they understand each other better.  

    If we can understand how people like to communicate or be communicated to do, that’s gotta help – wouldn’t you agree?  Hit the thumbs if you agree. 

    If we know how to bring up problems, issues or challenges with our boss, that’s also gotta help. 

    And if our boss knows that we are not the energiser bunny and love private praise rather than public recognition – that’s gotta help too – right?  

    A User Guide is a start to streamlining your relationships with a description of your quirks, values, communication styles and more! 

    Here are six suggested segments for your User Guide that comes from Abby Falik, the CEO of Global Citizen Year: 

    1. My Style 
    2. What I value 
    3. What I don’t have patience for 
    4. How to best communicate with me 
    5. How to help me 
    6. What people misunderstand about me 

    Falik suggests that you then add 3 to 5 bullet points under each of those headlines.   

    Remember, these are specifically designed to minimise – if not get rid of altogether – conflict owing to differences between our team members and us! 

    These categories help ensure team mates just don’t understand you but also how to productively and positively engage with you. 

    The most creative and collaborative teams are the ones where team members openly and honestly share without fear of judgement.   

    The better your team know each other the easier it is to navigate conflict, empathise, critique, share and even praise. 

    Do you want those 6 segments again? 

    1. My Style 
    2. What I value 
    3. What I don’t have patience for 
    4. How to best communicate with me 
    5. How to help me 
    6. What people misunderstand about me 

    Who’s up for writing a User Guide to save hour and hours of annalysing and predicting what your teammates like or don’t like! 

    Feel free to share these tips by hitting share the video or tagging anyone in the comments below. 

    If you missed the 6 segments, you’ll be able to read them on the Active Management blog on Wednesday next week. 

    Before I enter my rant, the question of the day is “Other than what your career is in, what are you an expert in?”  Pop it in the comments.  Remember, I’m an expert in red frogs! 

    #JTRant 

    If you are not from the fitness industry, you may enjoy my rant and you maybe able to offer thoughts from your industry but this is very specific in regard to current happenings in the fitness industry. 

    I first need to get a few things off my chest: 

    • The reason I do what I do is because I want to reduce the health care costs across the globe.  To do that I believe that people should move more and move often.  I believe that movement should be in a quality fitness facility and with – either directly or indirectly – a qualified and registered fitness professional. 
    • I love what I do and love the fitness industry.  For 15 of my 30 years I volunteered to make the industry stronger and more professional.  Let me say that again volunteered.  As I knew a stronger and more professional industry would help the gym that I owned. 
    • There is no hidden agenda with me.  What you see is what you get and what you’re going to hear today is my opinion – which I am entitled to – in the hope that it may have an impact on fit pro’s, gym owners and others in our industry.    

    In all honesty, I have no idea what % of the fitness industry TODAY know about the topic of my rant.  I guarantee if we continue in the current direction, then everyone in the industry will know about this topic within 12 months. 

    Here goes . . .  

    Fitness Australia is the peak body for the Australian Fitness Industry.  I passionately and responsibly believe that fit pro’s must register and gyms must support Fitness Australia, if we are to have an industry that can improve the health of our nation.   

    When we have the new player on the block Fit Rec and Physical Activity Australia positioning themselves as a registration body it erodes the credibility of the current national registration system and confuses the market place.  

    The current registration system in Australia is the envy of countries across the globe.  Other countries want to copy what we have as many countries have 10 to 20 to 30 registration bodies who all compete for fit pro’s to register with them. 

    I know like many of you Fitness Australia is not perfect.  You know it, I know it and the Board know it – shit probably even Bill Moore knows what they deliver is not perfect.  In fact let me point out I have never heard anyone from Fitness Australia say they are perfect or parts of their business are perfect.  They admit they are working on getting better to support the industry. 

    Now, they have to compete!  Rather than helping Fitness Australia get better, organisations want to compete – they want to cut the peak bodies lunch!   

    And exactly how does that help the entire industry? 

    I’m not very smart, so here is my simplistic view . . . 

    1. The Australian fitness industry is not the same as the US in regard to sheer numbers of fit pros.  We cannot sustain multiple registration bodies.  There simply is not enough fit pros or fitness businesses to ensure all “registration” bodies are commercially viable.  In fact, if you speak with the US consumer or the US fitness business owner there are SO many registration bodies they have no idea who is who.  And that confuses everyone!!!  One go to body makes perfect sense. 
    2. With multiple registration bodies, each one will spend money marketing to fit pros to register and re-register.  It becomes a buyer’s market for the fit pro and as we know, the competition will start with value adds and quickly move to discount pricing to buy market share.  The fit pro wins but the industry loses!  Less income is being generated to help support the industry and what income is being generated is being ploughed back into marketing to get more registrations. 
    3. There are hundreds of RTO’s in Australia that train fit pro’s.  Each one of them could become a registration body if the current trend continues.  And again we have confusion, competition and the industry will lose. 

    From the outside looking in, I get that it appears Fitness Australia in many people’s eyes do nothing!  It appears they have let the fit pro’s down.  I understand they should be doing more to help them.  I appreciate that gym owners are concerned about what they get for their membership.  But just because they have weaknesses doesn’t mean you exploit them by competing with them and watering down the foundations our industry is built upon.   

    Oh and can I tell you why people think Fitness Australia are doing nothing . . . because they are fucking terrible at blowing their own trumpet!!!  So part of my rant today is directed to Fitness Australia and start yelling what you are doing and winning with. 

    The majority of the industry may not know there are 3 or more bodies that register fit pros. And for many of watchers today, it is not an issue.  And they are right, it not an issue today or tomorrow but this will snowball and will be a massive issue in 2 to 3 years!  And by then we can NEVER go back. 

    My gripe is about the confusion for fit pros; employers; health funds and governments of multiple registration bodies present.  

    Now consider the sheer commercial side of things with these hypothetical numbers: 30,000 fit pros in Australia each pay 100 bucks for one year registration . . . that’s $3m.  Imagine what ONE body could do with $3m in regard to consumer campaigns to encourage joining gyms or working out with a PT.  But oh no . . . in Australia we have to have 3 bodies, so each body only receives $1m of which 10% at minimum will go into telling you why you should register with that body. 

    Wouldn’t it make sense that we spend that income on getting people more active with consumer campaigns?  Wouldn’t you prefer as a gym owner, manager or PT to have people knocking on your door saying I saw a message on TV from Fitness Australia and I want to get healthy can you help me. Instead of spending money on Facebook ads, google ads, flyers or any other marketing?  

    This is never going to happen when we have registration bodies scrambling for income and market share. 

    It’s just dumb and makes no business sense for anyone.  

    So I am putting it out there today . . .  

    Bill Moore from Fitness Australia I challenge you to be the leader!   

    I am challenging you to hold out the olive branch and meet with Dennis Hoskings from Fit-rec and Ben Cooper from Physical Activity Australia plus any other people who want to have their say in the registration process.  And I am challenging Dennis and Ben and whomever else to come with an open mind and let’s see what together we can achieve.  

    And Bill while you’re holding out that olive branch why not invite anyone else in the fitness industry who is sniping behind Fitness Australia’s back trying to undermine the peak body.   

    There are a number of individuals peddling fake news, posting cryptic social media messages, making destabilizing phone calls to industry influencers, accusing Fitness Australia of being a boys club (bit difficult when it’s a democratically elected Board but why let facts stand in the way) and other bull shit that doesn’t help the industry.  

    You guys and girls are like a bunch of naughty kids behind the toilet block at school who can’t get their own way.  Grow the fuck up!  

    Have the courage to front Fitness Australia with your issues and then have the respect to accept the result of the discussion.   

    Geez Fitness Australia have pissed me off too many times to count and here I am standing by them still! 

    So if I had my way, I would lock Bill, Ben, Dennis and anyone else who wants to snipe around the credibility and integrity of Fitness Australia in a room and not let them out until they had all smoked the peace pipe.   

    While you alleged grown ups compete with each other and others whinge and bitch, 1 in 10 Aussies are dying from inactivity related diseases.  This needs to be where we put our energy, enthusiasm and resources! 

    Drop your egos.  Forget your personal agendas.  Get your shit together now. Unite the industry.  And lets do some good!   

    Remember divided the industry will fail & fall.  United we stand and make a difference. 

    I guess we’ll just need to watch this space to see what happens!    

    Feel free to share this rant by tagging anyone in the comments below or even share your own opinion in the comments – I have broad shoulders if you want to disagree with me knock yourself out. 

    So before I sign off … 

    This week’s show included the importance of sharing with your Team how you operate!  Give them a Users Guide to ensure productive communication with you.  Have all your team write a Users Guide and you’ll have an innovative team. 

    And don’t forget in the comments below, I want to know what you’re an expert in, other than your career.  Some of you may well say I’m an expert in bullshitting but I sticking with being an expert in red frogs!  

    This week’s quote of the week is for everyone, everybody and every organisation.

    Quote of the Week

    Divided we will fail & fall.  Stand united & we’ll make a difference.

    Do you want to work one on one with JT?

    Check out all previous shows here: http://www.activemgmt.com.au/category/jt-in-the-raw/

  • Develop Services Your Customers Want For The Rest Of The Year

    Develop Services Your Customers Want For The Rest Of The Year

    customers want

    Creating new or even refining old services that truly captivate your members generating profit is REALLY tough! And with the push toward technology it would be easy to explore tech as the answer.

    The real challenge with tech is that it is not cumbersome or expensive, it could be it is not what the members want.

    Focus on their needs to boost referral sales.

    Identify what your members want and need and then deliver that plus 10%!

    You will be amazed how many members just want acknowledgement when they come in or someone to show them a new exercise or work out. None of which are expensive.

    Never forget giving old fashion people service.

  • Recovering From Mistakes In Your Business

    Recovering From Mistakes In Your Business

    Every business will always have a slip up!

    The key when you make a mistake or an error is move quickly with these 3 steps:

    • Fess up – if you down play your mistake publicly or worse still hide it, it could be fatal for your business. Just be candid, transparent and take responsibility for your part.  Do you best not be defensive!
    • Make the changes – your mistake is a learning experience. This gives you an opportunity to improve the way you do things, so make the most of it!
    • Get back out there – Get that mistake behind you and press on. We learn from mistakes and errors, so don’t shy away from getting out there again.

    Check out The Fitness Business Podcast interview with Jay Baer for how to handle making mistakes and complaints.  Click here.

  • #JTInTheRaw Show 58: When Do You Stop Flogging A Dead Horse In The Fitness Industry?

    #JTInTheRaw Show 58: When Do You Stop Flogging A Dead Horse In The Fitness Industry?

    When you’re starting a business or launching a new product these days, most entrepreneurs are inpatient.  Their business strategy is “Ready!” “Fire!” “Oh shit … I forgot to aim!”

    In 2017, it is easy to start a business.  It is even relatively easy to launch a new product but building one is harder than ever.  And this week I’m going to talk about when do you stop flogging a dead horse –  a business or a product? 

    I’m also going to share FIVE takeaways on Facebook ads after attending a Facebook Ads Training program this week run by Greg Cassar.  Greg was a guest on The Fitness Business Podcast show 111 – click here to listen. 

    Today is relevant to anyone in business! So stay tuned! 

    Welcome #JTInTheRaw show 58, where I chew the thin on business.  I have been running my own business for 25 years, so I guess my PE degree actually now stands for Practical Experience.  In fact, my mum, my mum’s dad and his dad all ran their own business – so I guess entrepreneurship is my blood.  

    I’m standing today as I tweaked my back training yesterday. How many times did you train this week?  

    Question of the week: how many times did you training this week?  

    Thanks everyone last week for sharing your first job!  There were some classic jobs and most way better than my boring flyer dropping!!   

    Last week’s show has been viewed over 1200 times making it one of the highest rating shows!  If you missed last week, you missed my rant on inactivity across the globe, you can watch the show here. 

    I did issue a challenge last week, to text, email or call a friend you didn’t think was active enough and organise a 30 minute walk with them in the next 7 days.  If you did this challenge thank you! 

    On with the show this week . . .   

    Facebook Ads Tips 

    This week I went to a fantastic seminar on Facebook ads and in just 2 hours I realised how much I did not know!!!  Here are some bit size chunks of information I learned: 

    67% of people start their shopping experience on one device but finish it on another device.  That’s why Facebook is a media channel for you.  Because by using a pixel on your website you can remarket to your prospects multiple times on any device. 

    In essence, the customer journey is they visit your website to ‘learn’ about your products.  And so long as you have the Facebook pixel on your website, then you can retarget those website visitors with Facebook ads.  Your goal is you would like your prospect to think “I see you everywhere!” 

    When designing your on-line marketing strategy, the key to designing your sequence is “If they did this action, what do I want them to do next?” 

    I also learned that you should never turn your Facebook ad campaign off.  This has an impact on how Facebook sees your ads.  You should just reduce your ad spend but not turn it off.  

    And just remember, if you are advertising on Facebook to a “cold” audience, then ensure your ad shows credibility statements and be aware almost no offer to buy or try will work with them.  People need to know you are trust worthy business before trying or buying.  But in all honesty, Facebook can be so targeted that there really is no need to do market to a cold audience. 

    The real lesson for me was how much I don’t know!  Stay tuned to #JTInTheRaw and I’ll share what I learn over the next few months.  

    How Long Do You Flog A Dead Horse? 

    This year, I have noticed that fitness business coaches are multiplying faster than rabbits during mating season!  Every week a former gym owner or manager or personal trainer is now telling the world they are a business coach. 

    Which got me thinking. 

    How hard is it not to start a business . . . fucking easy!

    With the several taps on a key board, a change to your Facebook status, adding a new job on LinkedIn and voila you’re a business coach. 

    And potentially category in the fitness industry it is also just as easy to open a fitness business.  When I opened my gym back in 1994, to be competitive you were spending 750K+ but these days with functional training, I could open a facility and compete with you for 15-20K.  It is that simple.  

    Without a doubt it’s easy to start a business but building a business is when it gets really tough!   

    And we can extrapolate, that it’s easy to launch a new product or service but making it successful is harder.   

    What are the steps we need to go through before stop our new project/service/product or business? 

    Step 1 – Separate your new service or business from people.  If you or someone in your team is emotionally invested in the new product/service/business then they may keep pumping fresh blood into a corpse that should have been laid to rest just so they keep or justify their job. As the leader communication at this point is critical – the success or failure  of the project will not impact your role.  

    Step 2 – Let your team raise red flags.  If your team fear that speaking ill of your idea or new service will irk you, they will keep quiet and you will have no idea of the true position of the business or service.  It is critical to encourage honesty from your team rather than keeping bad news under wraps. 

    Step 3 – Define a finish line.  Just prior to launching we must set objective assessments. We often get emotionally tied it but we must remain pragmatic and make a business decision.  You need clear numbers to determine what success looks like? What is your budget and what are your ROI expectations?   

    Why am I speaking about this today? 

    I have spoken to several fitness business owners this week who have asked me at what point do I stop trying to make my personal training department work. 

    In many fitness businesses, we roll out: 

    • Personal training 
    • Small group training 
    • Nutritional services 
    • Massage 
    • Life coaching 
    • Merchandise  

    And other services to build secondary income but they simply do not provide a profit. They are supposed to be profit centres but in fact cost the business.  

    As the business leader, you have to have discipline in your objective evaluation of your new service/product or in deed business if you want to be successful.  Being a leader can be tough, you cannot be emotional you have to be objective.  

    If you want to talk to me about how to determine the success of your “profit” centre then email me by clicking here and we can analyse your “profit” centre. 

    My goal today is having you stop, analyse and think!   

    Before opening a new business or rolling out a new service I want you to do your appropriate due diligence.  Remember starting a new service or business is easy but building that service or business is where the hard work really begins!

    How long do you flog a dead horse?  The answer until you know it has passed away and then stop instantly! 

    What’s On This Week? 

    Over the next 7 days there is SO much happening for Active Management and me, so I’m going to run through them quickly: 

    • Show 118 on the Fitness Business Podcast is Bedros Keuilian & its cracking show, click here to listen. 
    • Show 3 on the retention series from Paul Brown is now out on the Fitness Business Podcast and I think it has his best tips – click here to listen. 
    • I have 5 coaching clients in the next few days – including 2 new clients! 
    • Catching up with JP from Tribe Team Training North America on Monday, Tony de Leede from Fit n Fast on Wednesday and Julz from ExerciseNZ on Thursday. 
    • Briefing a client with his 12-month marketing plan.
    • To coincide with the launch of my latest ebook “The Hottest Tips for Video Live Streaming” I am guest on show 120 of The Fitness Business Podcast, with a special giveaway!  This comes out Wednesday and you do not want to miss this show so go to www.FitnessBusinessPodcast.com and subscribe to the show notes and you won’t miss my giveaway! 
    • And as you know I am mad about rugby! This Sunday my club plays in the qualifying final for the Grand Final, so good luck to the Norths boys! 

    It’s going to be a big week! 

    And then next Friday I’ll be coming to you live from Smeaton Grange, just before the NSW Personal Trainers Industry Leaders Roundtable. 

    And just before I finish, let me finish with Quote of the Week: 

    Quote of the Week

    Starting a new service is easy. Building that service to success is where the hard work really begins!

    Do you want to work one on one with JT?

    Check out all previous shows here: http://www.activemgmt.com.au/category/jt-in-the-raw/