Tag: fitness industry

  • Aussie Gym Owners Get The Hot Tips From US Owners

    Aussie Gym Owners Get The Hot Tips From US Owners

     

    In a week’s time, I will be delivering my FitnessBiz 23 presentations and I am still tinkering to ensure Australian gym and fitness business owners get the very latest information from the their US counterparts!

    I have just conducted 4 REX Roundtables meetings, spoke at The Power of Celebration event and spent 3 days in understanding peer to peer leadership! This means even more content to share with those that attend FitnessBiz.

    Remember, this is the only public event I am speaking at in Australia in 2023 and 2024 and I am coming to your doorstep! Book a ticket to your closest location:

    Last Chance Tickets

    FitnessBiz is the only public conference where I’ll be sharing these game-changing best business practices this year. Secure your ticket now and be at the forefront of the fitness industry’s evolution.

    Your success in 2024 starts now when you register for FitnessBiz 2023!

  • Elevate Your Fitness Business: Attend FitnessBiz 23 For Unparalleled Growth

    Elevate Your Fitness Business: Attend FitnessBiz 23 For Unparalleled Growth

     

    FitnessBiz 2023 is a game-changer for gym owners seeking unparalleled success in the fitness industry. This dynamic event promises exclusive insights into cutting-edge trends, innovative technology, and revenue-boosting strategies that will transform your gym into a thriving business. Network with industry leaders, access expert advice, and discover actionable solutions to overcome challenges.

    Harness the power of data analytics, digital marketing, and member engagement to drive growth and profitability.

    Don’t miss this opportunity to future-proof your gym, stay ahead of the competition, and ultimately, elevate your fitness business to new heights at FitnessBiz 2023. Your success starts in your own city:

    Ready to find out more?

    FitnessBiz is the only public conference where I’ll be sharing these game-changing best business practices this year. Secure your ticket now and be at the forefront of the fitness industry’s evolution.

    Your success in 2024 starts now when you register for FitnessBiz 2023!

  • Fitness Business Education, Networking, Breakfast & So Close To You!

    Fitness Business Education, Networking, Breakfast & So Close To You!

     

    As a former gym owner, I know how much I wanted to educate myself to make my business stronger.  There was always the challenge of time out of the business and the financial return on education.

    That’s the beauty of FitnessBiz 2023 as we are coming to a capital city near you! We are starting early, feeding you and finishing mid-morning to allow you to get back to the business!

    But in just under 3 hours I am going to jam pack every minute with quality educational information that will help your business the next day, the next week and into next year!  So pick the city closest to you and grab a ticket today:

    Ready to find out more?

    FitnessBiz is the only public conference where I’ll be sharing these game-changing best business practices this year. Secure your ticket now and be at the forefront of the fitness industry’s evolution.

    Your success in 2024 starts now when you register for FitnessBiz 2023!

  • FitnessBiz Makes Getting Better Easy For Australian Gym Owners

    FitnessBiz Makes Getting Better Easy For Australian Gym Owners

     

    We know you have a plethora of fitness business conferences you can attend but there is only one event that ticks the convenience box!

    FitnessBiz 2023 is chocked full of content that will catapult your business into 2024 so that should be the reason to attend!

    We know there are now hundreds of business coaches that do remote business coaching but you cannot beat getting face to face with your peers, which is just one reason we are bringing FitnessBiz to your nearest capital city!

    Convenience for you is important, so FitnessBiz 2023 is in a capital city near you:

    Join us for an exclusive deep dive into proven strategies that will propel your fitness business to new heights. We’re talking cutting-edge insights on data collection, sales management, team training, and mastering the art of prospect communication.

    Why should you be attend? Since last year, I’ve gathered invaluable wisdom from leading 24 REX Roundtable meetings across two countries and mystery shopping over 400 Australian fitness businesses in 2023. The secrets I’ve uncovered are too good to keep to myself, and FitnessBiz is your one and only chance to tap into this goldmine of knowledge.

    Don’t miss out!

    Ready to find out more?

    FitnessBiz is the only public conference where I’ll be sharing these game-changing best business practices this year. Secure your ticket now and be at the forefront of the fitness industry’s evolution.

    Your success in 2024 starts now with an Early Bird ticket of just $114.60 – prices rise on September 20th!

  • Fitness Industry Trends Or Fads Will Make or Break You

    Fitness Industry Trends Or Fads Will Make or Break You

     

    Since starting in the industry in 1988, I have seen a plethora of industry trends and fads that owners have jumped on!  All have broken the bank – just some broke the bank with just printing money and others broke the bank with money going out and nothing coming back!

    One key to success in business is knowing the difference between a trend and fad as this determines where you invest your time, money and resources and at FitnessBiz 2023, I’ll share what is trending in our industry and what is fadding!

    Last year, the trend was recovery spaces and I shared photos of spaces from around the world.  This year, we’ll discover if recovery spaces are a trend or a fad?

    What else is on the horizon?

    Is there something we should be aware of in the digital world or a product that every business needs to be competitive in 2024?

    I’m looking forward to sharing with you where to direct your energy for business growth – membership numbers and profitability.  You’ll be amazed where there are dollars to be found in your P & L!

    Don’t waste money on fads focus on trends in 2024 at FitnessBiz 2023 in a capital city near you:

    Join us for an exclusive deep dive into proven strategies that will propel your fitness business to new heights. We’re talking cutting-edge insights on data collection, sales management, team training, and mastering the art of prospect communication.

    Why should you be attend? Since last year, I’ve gathered invaluable wisdom from leading 24 REX Roundtable meetings across two countries and mystery shopping over 400 Australian fitness businesses in 2023. The secrets I’ve uncovered are too good to keep to myself, and FitnessBiz is your one and only chance to tap into this goldmine of knowledge.

    Don’t miss out!

    Ready to find out more?

    FitnessBiz is the only public conference where I’ll be sharing these game-changing best business practices this year. Secure your ticket now and be at the forefront of the fitness industry’s evolution.

    Your success in 2024 starts now with an Early Bird ticket of just $114.60 – prices rise on September 20th!

  • AUSactive Awards 2023 Winners Announced

    AUSactive Awards 2023 Winners Announced

    At a spectacular sold-out Gala Event at Federation Square in Melbourne last night, the AUSactive National Awards 2023 winners were crowned across 31 individual, business and community categories marking the biggest and most successful annual awards program for the Australian health and wellbeing industry in recent years.

    Showcasing shinning talent from right across Australia, the AUSactive Awards celebrate professionals, business owners and industry experts who demonstrate passion, care and dedication day-in, day-out helping others to be more physically active.

    AUSactive National Awards 2023 National Winners

    Category Winner
    Accredited Exercise Professional of the Year Jo-Anne Starkie
    Aqua Professional of the Year Marlee King
    CEC provider of the Year Polestar Pilates Australia
    CEC provider of the Year Australian Institute of Fitness
    Educator of the Year Kimberley Garlick
    LesMills Exercise Instructor of the Year Joel Costello
    Franchise Group of the Year Fitness Enhancement Personal Training
    Franchisee of the Year Adam Kennedy, World Gym Chullora
    Functional Fitness Business of the Year Gunnedah Health & Fitness Co
    Functional Fitness Trainer of the Year Steven Halligan
    LesMills Group Exercise Leader of the Year Lisa-Marie Gleeson
    Active Xchange Healthy Council Award City of Kwinana – Healthy Lifestyles in Kwinana Project
    MyZone Independent Business of the Year Deadlifts and Deathmetal
    Technogym Industry Innovation Award Cérge, Belgravia Leisure and Belgravia Foundation
    Leisure Centre of The Year Armadale Fitness and Aquatic Centre
    Mental Health Awareness Award Fernwood Fitness – Mental Health First Aid
    Most Inclusive and/or Diverse Program Confit Pathways
    OneMusic Multiservice Business of the Year 5th Element Wellness
    OneMusic Personal Trainer of the Year Korin Koutsomihalis
    Pilates Journal Pilates Business of the Year Strong Pilates Somerton Park
    Pilates Journal Pilates Professional of the Year Catherine Giannitto
    Active Xchange Social Value & Community Impact Award Good Energy Run Club
    OnePlayground Student of the Year Patrick Mitchell
    Yoga Business of the Year One Big Heart
    Yoga Professional of the Year Ellen Nash
    People’s Choice – Registered Professional Dorothy Gaunt
    People’s Choice Large Business Armadale Fitness and Aquatic Centre
    People’s Choice Medium Sized Business Fernwood St Kilda
    People’s Choice Small Business Halligan’s Fitness
    Guild Insurance Quality Accredited Business of the Year Goldfields Oasis
    Special Awards  
    Roll of Honour Chris Hicks
    Roll of Honour Korin Koutsomihalis
    Roll of Honour Marietta Mehanni
    Roll of Honour Paul Brown
    Chairs Award Justin McDonell

     

    AUSactive CEO Barrie Elvish said this year’s Awards Program celebrated the increased scope of the Australian health, fitness and wellbeing industry.

    Congratulations to our national and state winners! Last night was all about you and I’m immensely proud of your achievements. This year we had more entries from the increasing number of modalities AUSactive supports than ever before and I can only see this continuing to grow in years to come,” Mr Elvish said.

    “The growth of our industry in the wake of COVID has been phenomenal. Embracing physical activity for our mind and body is vital to leading healthier lives and to see the passion in a room of more than 400 people who dedicate their lives and careers to ensuring people get the best out of their fitness or physical activity is unbelievable.

    Mr Elvish said state category winners were also announced at this year’s National Gala for the first time.

    “We wanted to elevate the recognition our state winners also received this year. This saw a further 46 state awards presented last night. In all, 81 individuals, business, community groups and special award recipients were honoured in this year’s AUSactvie National Awards 2023.

    “Finally, I would like to thank our sponsors, supporting businesses and our AUSactive Awards Judging Panel and team awards team. We really cannot do this without all your hard work and support!”

  • Three Keys To Selling More Gym Memberships

    Three Keys To Selling More Gym Memberships

     

    With 75% of the year in the rear vision mirror you should be 75% closer to your 2023 membership goal – are you?

    From working with REX Roundtable clubs around the world and MysteryShoppingForFitnessBusinesses.com.au clients, there are 3 key factors to ensuring you hit membership targets each and every month:

    1. Know what is happening in your sales process. The clubs that analyse both the data and the processes in their business that relate to closing sales are the ones who are in growth mode.
    2. Focus on the number you want. If you want to grow your member numbers, then there is one number to focus ‘new member sales.’  There is of course the argument about attrition being a focus, and we can discuss that in another blog.  The evidence from club performance is simply, for membership growth the laser focus of the business is on membership sales.
    3. Reward the team’s behaviour. Perhaps the oldest business advice on the planet is reward the behaviour you want from your team and reward fast.  The key discussion point is what is the ‘reward’ and that is something you need to establish with your team and in your business.

    You will supercharge your membership sales in 2024 at FitnessBiz 2023 in a capital city near you:

    Join us for an exclusive deep dive into proven strategies that will propel your fitness business to new heights. We’re talking cutting-edge insights on data collection, sales management, team training, and mastering the art of prospect communication.

    Why should you be attend? Since last year, I’ve gathered invaluable wisdom from leading 24 REX Roundtable meetings across two countries and mystery shopping over 400 Australian fitness businesses in 2023. The secrets I’ve uncovered are too good to keep to myself, and FitnessBiz is your one and only chance to tap into this goldmine of knowledge.

    Don’t miss out!

    Ready to find out more?

    FitnessBiz is the only public conference where I’ll be sharing these game-changing best business practices this year. Secure your ticket now and be at the forefront of the fitness industry’s evolution.

    Your success in 2024 starts now with an Early Bird ticket of just $114.60 – prices rise on September 20th!

  • Vote for what you think will be the hottest trend in 2024

    Vote for what you think will be the hottest trend in 2024

    What’s your forecast for next year’s top Health & Fitness trend? Cast your vote in AUSactive’s 5th Annual Health and Fitness Industry Trends survey before 31 July.

    AUSactive CEO Barrie Elvish said the Health and Fitness Industry Trends Report is based on global data and insights from people working in the industry and this survey is a chance to contribute to a national and international research piece.

    “The survey is about identifying trends across the whole health and fitness industry, from what people are actively doing themselves at home to what new classes and programs bigger gyms and studios are introducing,” Mr Elvish said.

    Australia has been at the forefront of many of the trends in recent years thanks to the growth of different modalities and this year’s survey is a chance to vote again for your anticipated hottest trend of 2024.”

    Mr Elvish said the top trends in recent years have varied greatly from fitness programs for older adults to COVID-friendly strength training with free weights.

    “Fitness programs for older adults was the top trend last year in Australia and this was also featured in the top 10 of other regions. This reflected exercise professionals and businesses better understanding the importance of catering for the ageing population and developing suitable programs designed to improve their health and quality of life.”

    “Functional Fitness Training came in second, thanks to the unique mix of balance, coordination, strength and endurance training, while strength training with free weights rounded out the top 3 in Australia.

    “We are looking forward to seeing what the top trend of 2024 will be and are urging all business owners and managers, exercise professionals, allied health professionals and medical professionals involved in the active health & fitness sector to cast their vote.”

    To have your say on the anticipated future health and fitness trends complete the survey before 31 July via here.

  • Are you ready for tax time?

    Are you ready for tax time?

    EOFY, EOFYS, Tax time – we’ve all heard the jingles that flood the airways this time of year! Yet, while we are still six weeks away from the 30 June deadline, now is a great time to get yourself prepared for tax time and the possible savings you can take advantage through your tax return. 

    Those working within the exercise and active health industry can claim on a wide range of tools of the trade right through to continued learning and even the cost of AUSactive membership. 

    AUSactive CEO Barrie Elvish said it was vital for members to understand what they can claim as part of their work or career in exercise and fitness, with maximising any savings even more important in the current economic environment. 

    “Remembering to claim the cost of AUSactive membership fees, or any other professional membership is the first step, but many people forget that this is a claimable expense,” Mr Elvish said. 

    “The cost of ongoing professional development such as applicable CEC courses, industry journals, personal costs associated with attending conferences, uniforms and their cleaning costs and other relevant professional development throughout the year are also items which can be claimed on annual tax returns. 

    “With many people looking for savings anywhere they can, it’s important to think smarter not harder about work-related expenses and what you can and can’t claim. Claiming eligible expenses in your tax return can help put cash back in your pocket, while still enabling you to access vital work-related services and products throughout the year. 

    “Our advice for members is to create a list of things you think you can claim in this year’s tax return and then check with your authorised tax agent to ensure you are getting your return right.” 

    In addition to claiming eligible expenses in this year’s tax return, locking in the price for AUSactive membership for up to two years is another great way to save money. All members can take advantage of current category pricing by renewing their one or two-year membership before 30 June. 

    From 1 July, AUSactive membership fees will increase across all registration categories by around CPI on average. The updated fee structure is still below pre-Covid levels but includes new and improved services and great benefits like the Lawpath subscription to be delivered to our members. 

    Mr Elvish said AUSactive memberships now provided more member benefits than ever before, thanks to new initiatives, partnerships and modality expansions. 

    “AUSactive is continually looking for ways to improve member benefits and in recent months the launch of the Lawpath platform and ActiveXchange dashboard can help our members and their businesses work smarter,” Mr Elvish said. 

    “Accessing over 300 tools at a touch of a button, such as legal or employee templates through Lawpath or community and geo data intelligence through ActiveXchange to help drive better business decisions are key to helping our industry grow and expand into the future. 

    “In additional our continued growth into Yoga and Pilates and Aqua has seen us grow our dedicated and tailored offering for these professionals.” 

    For more information on AUSactive memberships visit https://ausactive.org.au/members/

  • Recapping the Highlights of IHRSA 2023 with Allison Flatley

    Recapping the Highlights of IHRSA 2023 with Allison Flatley

    For the past three decades, Allison Flatley has been a driving force in advocating for health and wellness. From overseeing corporate-based programs to serving on the IHRSA Board of Directors as nominations chairperson or vice chairperson, she’s dedicated her career to making sure that physical activity remains an integral part of our lives.  She is also chair of REX Roundtables, designed specifically for business owners passionate about improving and achieving dramatically better results.

    In addition to hosting international conventions focused on highlighting industry progressions, Allison is currently using her expertise from years in business growth and client engagement as founder of Allison Flatley Consulting. With degrees from Miami University under her belt – it’s safe to say we can be grateful for this passionate advocate who continues to strive to create lasting change within the fitness sphere!

    WHAT YOU’LL LEARN

    Allison Flatley and Dori embark on a journey full of knowledge, fun, and leisure in this special episode, all about the amazing opportunities offered by IHRSA Conference ’23. Our insightful conversation promises to provide an abundance of useful information, plus keeping you laughing along the way – from education sessions to trade show details, and don’t forget those hot social gatherings! We’ll even prepare you for next year’s conference destination: Los Angeles!

    • Highlights of IHRSA 2023
    • Standout Education Sessions at IHRSA Conference.
    • Takeaways from the Women’s Summit and Keynote Speakers
    • Tips for New Attendees (Dress, Networking)
    • The power of words and the analogy of a high five.
    • Navigating the trade show floor
    •  Finding networking opportunities at parties and social events

    Listen to the show by clicking here