issa Archives - Active Management

Rapid Growth for ISSA

By JT | April 14, 2023

ISSA has seen rapid growth in recent months, launching new certifications and acquiring new ventures.

The Power Of Scarcity In Marketing

By JT | March 10, 2023

Scarcity is a powerful influence factor, and it can be used in marketing to drive sales and create excitement. Scarcity is not just about emails saying sell out fast or buy now.

The Gateway To Persuasive Sales Conversations

By JT | March 4, 2023

Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations.

One Million Downloads For The Fitness Business Podcast

By JT | May 24, 2022

The Fitness Business Podcast launched in May 2015 and has produced over 435 weekly shows, which translates to over 13,000 minutes of education for the fitness industry.