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  • Home
  • About
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Posts Tagged ‘Member experience’

The 4 Most Expensive Words in Your Gym

By JT | October 17, 2025

Can you honestly say no staff member has ever said, “That’s not my job”?

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Impacting Member Experience: Precision in Member Focused Decisions Drives Loyalty and Company Value

By JT | September 22, 2025

Is your gym’s member experience a top priority or an afterthought? It’s time to move beyond guesswork and start making decisions based on what really matters to your members.

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The Biggest Mistake Gym Owners Make with Their Staff

By JT | August 8, 2025

Willy is a locker room attendant at Club Greenwood in Denver.  He might know more about what members want than anyone else in the organisation.

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Sensory Impact Of Your Gym Subconsciously Impacts Usage & Then Retention

By JT | August 1, 2025

I want to challenge how you think about member experience. 100% great service still matters. But if you want people raving on socials and sticking around longer, it’s time to sharpen your sensory design.

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Top Tips From Jim Worthington On The Fitness Business Podcast

By Chantal Brodrick | January 20, 2016
Jim Worthington

Here is what resonated for me on our most recent podcast from Jim Worthington:

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Dr Paul Bedford – Key insights from The Retention Guru

By Chantal Brodrick | June 5, 2015
Paul Bedford

In this show, we interview The Retention Guru, Dr Paul Bedford. With over 20 years experience working in the fitness industry, Paul is one of the global fitness industry’s leading authorities on retention, attrition and member experience management.

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  • The 4 Most Expensive Words in Your Gym October 17, 2025
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  • Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving) October 13, 2025

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