Active Management

Tag: members

#JTInTheRaw Show 15: Know Your Own & Your Team’s Strengths For SIX Times More Engagement At Work
Welcome to Show 15. If this is the first time you’ve tuned in to #JTInTheRaw you will be entertained, educated and amused for the next 12 to 15 minutes. This is me raw – no political correctness, no make up, no professional lighting. Just me and my little old Apple iPhone 6!

Thank you to the people that watched show 14 last week – click here to watch. Was it my rant on personal trainers you liked? Or was it having Chantal from Fitness Business Podcast? Whatever it was I had a record number of viewers. Thank you.

I’m in Brisbane for FitnessBiz. Well I was suppose to be here for FitnessBiz but we have moved the date to the ‪21st Oct.

If you’re in Brisvegas and want to see the inside to over 50 gyms and studios plus learn the lowest cost marketing strategy then grab a ticket for the ‪21st October at ‪FitnessBizBrunch.com.au now!

If you stay tuned in today, then you’ll hear about a book I read this week and the assessment it sent me to. You’ll also hear how important working in your strength zone is – and I am NOT talking about lifting weights strength zone. Finally, you’ll hear what is on the mind of some of Australia’s best gym owners!

#JTShoutout…

Two shout outs this week go to:

#1 Jarred from WOW Wipes and Dan from Ezypay. Thanks to your two companies for jumping onto the Active Management supplier directory. Great to have you on board! FYI – we are building a supplier directory for people who want to talk to fitness business owners. If you’re keen to know more give me a yell. If you’re an owner or manager, check out http://www.activemgmt.com.au/supplier-directory/.

#2 Chantal who you met last week. Chantal is the amazing host of the Fitness Business Podcast. This month is #Podtober, so she is working her little butt off! Her interview this week with John Lee Dumas is awesome and well worth a listen for entrepreneurial insights, no matter what business you are in!

#3 Chris D & Chris G two brand new clients I started coaching this week. You have your homework, get to it boys. Also to Willow who returned to coaching after a few weeks on holidays. Welcome back Willow!

#AskJT

This week’s question comes from Brikitta who asked me to help with an attention grabbing headline for her radio ad.

We all get creative block Brikitta!

Let’s start the answer with a question: who is your ad targeting?

If you don’t know WHO you want to respond to a FB ad, print ad, TV ad or radio ad then you can’t build a headline. Your headline must show you have a solution to your target market’s problem. Understand your customer better and you can write a headline.

So the answer to your question is short Brikitta. The process is longer.

You need to be able to fully describe your ideal customer. You have to truly KNOW them. You must build what is called an AVATAR of your ideal customer. When you build this avatar the headlines, the copy and the offer will fall into place. You can’t be all things to all people in your advertising. Get specific if you want results.

If you would like a copy of an avatar checklist, email me.

Remember, if you have questions for me . . . Tweet them using #AskJT, Facebook me or email me!

Book Review

This week I finally opened Strength Finder 2.0 by Tom Rath. The book goes hand in hand with completing the Strength Finder Assessment which is 15 bucks US or free if you buy the book.

To be honest the report you get post your assessment, you don’t need the book.

Here is the link to the Strength Finder assessment.

There were some fascinating statements in the book that really challenged my thinking and yet gave me clarity and direction. For example:
- People have several times more potential for growth when they invest energy in developing their strengths instead of correcting their deficiencies.
- People who have the opportunity to work with their strengths in their jobs are six times more likely to be engaged at work & three times more likely to say they have an excellent quality of life.
One interesting statement he made was “You cannot be anything you want to be, but you can be a lot more of who you already are.” He used Michael Jordan as an example: a world champion basketballer who practiced and got better. But he not matter the time he spent working on his baseball or golf, he never reached the same heights – no pun intended.

“You cannot be anything you want to be, but you can be a lot more of who you already are.”

The majority of people in their jobs – over 70% – don’t have the opportunity to focus on what they do best. And when you are not in your strength zone you disengage from work.

Tom Rath lists the following when you are not in your strength zone:
- You dread going to work;
- You have more negative than positive interactions with your colleagues;
- You treat your customers poorly;
- You tell your friends what a miserable boss & company you work for;
- You have fewer creative moments.
The research from the Gallup organization says your confidence, direction, hope and kindness towards others are ALL improved when you are in your strength zone!

Don’t know what your strengths are? Do the assessment.

If I were a business owner, I’d have all my staff do the assessment to ensure I had them in their strength zone and therefore engaged!

What Are Gym Owners Thinking?

Exclusive to #JTInTheRaw watchers you can have an insight into what some of the best gym owners in the country are thinking and wanting to know about.

Next week is the Club Owners Industry Leaders Roundtable. This week I have been putting together their agenda and here is what we are talking about:
- Benchmark numbers for sales numbers – drilling down to are the closing ratios better on type of enquiry?
- How much is a fitness business really worth?
- With wage costs rising, what can we automate/innovate to enhance member experience but reduce costs.
- Creating staff brands within the business brand.
- Sales funnels – how do we make them work in our industry.
On top of these specific topics, we’ll also hear just how business is going when they share what’s happening in the confidential environment of the Industry Leaders Roundtable.

By the way, if you are a personal trainer watching who would like to join or at least know more about the Industry Leaders Roundtable then email me now.

Next Week

Other than the Industry Leaders Roundtable, I have a coaching session with a business in Melbourne next Friday to plan an onboarding sequence for their new clients. Last week I gave a breakdown of what we need to do to on board customers for success & long term viability. If you missed the show pop in 14 below & I’ll share the link with you.

And that’s about it for another week!

Remember please share the show if you think there is someone who should know their strength zone, should join the Industry Leaders Roundtable to enhance their business or know how to build an avatar for their business.

Quote of the Week . . .

“When you build your #1 customer avatar the headlines, the copy and the offer will fall into place.”

Check out previous shows here:

#JTInTheRaw Show 14: On-Boarding New Clients; Personal Trainers Are S#*t; & Podtober
#JTInTheRaw Show 13: Are your phone calls remarkable? So people talk about your call
#JTInTheRaw Show 12: Quotes from Gary Vaynerchuk, Status Breeds Retention & Membership Growth Tips
#JTInTheRaw Show 11: Science of Gratitude & Anytime Fitness Conference
#JTInTheRaw Show 10: Confessions Of A Small Business Owner
October 11, 2016
#JTInTheRaw Show 14: On-Boarding New Clients; Personal Trainers Are S#*t; & Podtober
Welcome to show 14 and I’m sorry for looking a little shagged or more shagged than usual but just finished a horrible dead lift session. I wonder who invented dead lifts and for what purpose!

I set you a challenge in last week’s show. Who remembers it?

I said do something remarkable this week. Something so remarkable that people remark about it. Did you? What was it? Tell me!!! In the comments below, just put a word or sentence sharing what remarkable act you did, so I can read how remarkable you were!

If you missed last week’s show on remarkability, click here to catch up.

In today’s show if you hang around then you’ll see who my special guest is! And you’ll also hear my rant today over s#*t personal trainers! This is bound to be controversial and cause some angst with some of you.

#JTShoutout…

I have just one shout out and that is to Precor International. This week we got the green light from Precor International and the regions for them to come on board as a sponsor of The Fitness Business Podcast. This is super exciting and I am very grateful.

Thank you Precor and if you are a supplier who wants to talk to fitness business owners and managers watching today we have only 3 spots left for sponsors. Drop me an email & lets talk.

#AskJT

Each week I am happy to answer any questions you have. So put them in the comments below, email me, tweet me, Facebook me, LinkedIn me or call me: +612 9484 5501.

This week’s question comes from Richard in Lismore, Australia! Richard asks:

At the moment I’m trying to tidy up our CRM with a new Membership Manager. We are discussing how and when we communicate with our members via email. Do you have thoughts on best practice?

What an awesome question and let me answer by saying, if you are adding value to the people that receive your email then email every day! The challenge is ‘adding value.’

Regardless of you business – fitness, real estate, hairdressing, pharmaceutical sales – the key for member and client retention is the on-boarding process of a new client.

Key points for on-boarding are these:
- Provide a road map of what to expect;
- Help them get up to speed with your culture;
- Give them knowledge, habits and mindset to be successful in their community.
So Richard to achieve these goals with new members, this may require emails, texts, phone calls or 1 to 1. You can certainly automate some of the process – eg Soul Cycle do this brilliantly when you book in for your first ever class, you receive an email immediately explaining what to expect, the culture, and how to get the most from your workout. It is a brilliant email. If you would like to this, put ‘Soul Cycle’ in the comments and I’ll share with you a screen shot.

I think the more you can humanize the experience, the better the on boarding will be. I believe that there should be a human connection made weekly in the first 4 to 6 weeks. That connection can be on the phone or in person. It could be with a trainer, a group fitness instructor, the front desk person or the sales person calling.

One great technique to help on board new members or customers is to connect them with a super user. This mean introduce them to someone who can help them feel comfortable with you. Your super users are:
- Loyal and engaged with the brand.
- Regularly attend;
- Get value from their membership;
- Often are the ones who police your culture;
- The ones who have a genuine desire to help you with feedback and help new members.
What happens when we don’t on-board well . . . new customers can feel awkward, embarrassed and often don’t come back.

I know this a LONG answer to you Richard but I really feel that in designing your touch points with new members you must consider the goal of each touch point – it must be to add value. If there is no value, then don’t do the touch point!

Just a reminder in your on-boarding of new customers or members:
- Provide a road map of what to expect;
- Help them get up to speed with your culture;
- Give them knowledge, habits and mindset to be successful in their community.
If you think this helped your business please share the video or this post.

My Rant

Here comes my rant . . . Personal trainers are a joke and they are getting worse!

Not all of you but geez in the last 12 months I have been in over 40 big box gyms across the globe and the number of PTs in those boxes that write anything down during a session with clients, I can count on one hand!

Seriously, with back to back clients how can you remember what each client lifted, pushed or moved? How can you remember anything about that client’s life they may have shared during a session?

People in gyms are watching trainers. They watch what they do on the gym floor and that is them marketing their PT service level. Surely trainers have to wonder why the only new clients they are getting are new members who buy PT at point of sale!

And why is it getting worse? Because new trainers are learning how to be trainers by watching these shit trainers. They are learning the bad habits!

I have asked several trainers recently, what is the macro cycle you are putting your clients through? How do these sessions lead into their mini-goals? They look at me blankly. It’s like I’m talking a different language!

Rant 2

One trainer I am aware of told his client pushing a sled in her two PT sessions a week for 6 minutes was all the cardio training she needed to improve her CV capacity. She was 55 years old.

I know I am not a PT and not even that smart but really the only CV training someone needs is 12 minutes a week?

My problem is PT’s are not accountable to anyone!

Sure they are accountable to their clients getting results but many relationships between PTs & clients is like an arranged marriage. A client is not given to the best qualified trainer for their results, it is given to the trainer that has availability. So the client now feels they have to stay with their trainer, as it is wrong to get divorced. So what happens, the client thinks the only ‘out’ is to quit the gym, in order to break up with the trainer. The result – the client loses as they didn’t get the results they wanted; the gym loses as they lost a member; but the trainer doesn’t care because the gym’s marketing brings in new members every month and they can replace this one that left with a new member.

What’s the solution . . . I have an out there one!!!! And I’d love anyone watching today NOT from the fitness industry tell me in the comments what you think of this . . .

All PT’s are paid 20 bucks an hour (or whatever the minimum wage is) and they get a bonus from their client at the end of the session. That is, PTs work for tips – 15, 20, 25% or more as a tip at the end of the session. I wonder what this form of payment would do to the service level of PT’s delivered?

Now I know not all PT’s are the same. In fact, I know many PT studios that record EVERYTHING a client does and says. I know there are gym employed PT’s who have to record everything. So yeah there are some good ones but I think these are becoming the minority and this is NOT helping us get more people active!

Rant over . . .

Let me introduce you to do our special guest today . . . Her name is Chantal from the Fitness Business Podcast and she is here to tell you about a big month for the podcast: #Podtober.

Quote of the Week . . .

“Spend time, energy and even resources to on-board members for long term retention.”

Check out previous shows here:

#JTInTheRaw Show 13: Are your phone calls remarkable? So people talk about your call
#JTInTheRaw Show 12: Quotes from Gary Vaynerchuk, Status Breeds Retention & Membership Growth Tips
#JTInTheRaw Show 11: Science of Gratitude & Anytime Fitness Conference
#JTInTheRaw Show 10: Confessions Of A Small Business Owner
#JTInThe Raw Show 9: Customer Service & Bending The Rules For A Customer; and 6 Tips To Business Success
October 4, 2016
QLD Fitness Business Owners & Managers Visit Gyms & Studios From Around The World Without Leaving Home! #GrabATicket
Queensland Fitness Businesses: Your Tips To Improve Member & Client Retention in 2.5 Hours.

Australia’s best micro-fitness business conference is even better in 2016 with TWO amazing presentations with JT. FitnessBiz has been strengthening the Australian fitness industry since 2007 in sell out sessions. With limited numbers you can be guaranteed a personalised experience that will inspire, educate and drive you to implement proven strategies.

It is your turn Brisbane on the 7th October (click here to see all Australian locations and dates) and as a special BONUS when you get your ticket in the next 48 hours you will receive a FREE copy of our ebook: How To Turbo Boost Your Fitness Business With Powerful Neuromarketing Strategies (valued at $99)

Grab Your FitnessBiz Brunch ticket for Brisbane

Your TWO education sessions are:

Around The World In 60 Minutes

Take a journey around the planet as JT shares his insights from gyms, studios, franchises and PT studios across the planet. He will share photos and stories from places he has visited. See examples of great websites and marketing campaigns. This is your opportunity to see the world of fitness without leaving the country!

Customer Service Is Your Unforgotten Marketing Tool

Online reviews and social media have replaced the water cooler referral system. In days gone past we learned about gyms we should join from workmates at the water cooler, school playground or at a dinner party. Now every day, people review your facility with the comments and engagement on-line with your brand. In this entertaining session, you’ll learn how important your customer service is and how to embrace the clients who complain. You want them complaining, so you can get better!

Date: 7th October 2016
Time: 10:00am to 12:30pm
Venue: Brisbane International Windsor, Lutwyche Rd & Bryden St, Windsor QLD
Cost: 79 per person

Bonus: Book in the next 48 hours and receive a free copy of How To Turbo Boost Your Fitness Business With Powerful Neuromarketing Strategies (valued at $99)

Grab Your FitnessBiz Brunch ticket for Brisbane

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch/Summit 2016’.

Want to become a member?

Become an annual member of Active Management for only 24.90 a month and receive:
- A bonus free ticket to FitnessBiz Brunch (that’s TWO tickets)
- A copy of How To Turbo Boost Your Fitness Business With Powerful Neuromarketing Strategies (valued at $99)
- Plus over $5K worth of resources for your fitness business including: professional development videos, social media tiles to educate and engage with your fans, and the fastest growing on-line network of fitness business owners & entrepreneurs.
Click here for a Silver Membership
September 19, 2016
VIC Fitness Business Owners & Managers Visit Gyms & Studios From Around The World Without Leaving Home! #GrabATicket
Victorian Fitness Businesses: Your Tips To Improve Member & Client Retention in 2.5 Hours.

Australia’s best micro-fitness business conference is even better in 2016 with TWO amazing presentations with JT. FitnessBiz has been strengthening the Australian fitness industry since 2007 in sell out sessions. With limited numbers you can be guaranteed a personalised experience that will inspire, educate and drive you to implement proven strategies.

It is your turn Melbourne on the 23rd September (click here to see all Australian locations and dates) and as a special BONUS when you get your ticket in the next 48 hours you will receive a FREE copy of our ebook: How To Turbo Boost Your Fitness Business With Powerful Neuromarketing Strategies (valued at $99)

Grab Your FitnessBiz Brunch ticket for Melbourne

Your TWO education sessions in 2016 are:

Around The World In 60 Minutes

Take a journey around the planet as JT shares his insights from gyms, studios, franchises and PT studios across the planet. He will share photos and stories from places he has visited. See examples of great websites and marketing campaigns. This is your opportunity to see the world of fitness without leaving the country!

Customer Service Is Your Unforgotten Marketing Tool

Online reviews and social media have replaced the water cooler referral system. In days gone past we learned about gyms we should join from workmates at the water cooler, school playground or at a dinner party. Now every day, people review your facility with the comments and engagement on-line with your brand. In this entertaining session, you’ll learn how important your customer service is and how to embrace the clients who complain. You want them complaining, so you can get better!

Date: 23rd September 2016
Time: 10:00am to 12:30pm
Venue: Mantra St Kilda, 568 St Kilda Rd, Melbourne
Cost: 79 per person

Bonus: Book in the next 48 hours and receive a free copy of How To Turbo Boost Your Fitness Business With Powerful Neuromarketing Strategies (valued at $99)

Book FitnessBiz Brunch Melbourne

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch/Summit 2016’.

Want to become a member?

Become an annual member of Active Management for only 24.90 a month and receive:
- A bonus free ticket to FitnessBiz Brunch (that’s TWO tickets)
- A copy of How To Turbo Boost Your Fitness Business With Powerful Neuromarketing Strategies (valued at $99)
- Plus over $5K worth of resources for your fitness business including: professional development videos, social media tiles to educate and engage with your fans, and the fastest growing on-line network of fitness business owners & entrepreneurs.
Click here for a Silver Membership
September 14, 2016
Sydney Fitness Business Owners & Managers Time To Talk In A Language Your Consumer Uses #GrabATicket
Sydney (North) Fitness Businesses: If you want more members & keep your members then know their needs & at least meet them.

Australia’s best micro-fitness business conference is even better in 2016 with TWO amazing presentations with JT. FitnessBiz has been strengthening the Australian fitness industry since 2007 in sell out sessions. With limited numbers you can be guaranteed a personalised experience that will inspire, educate and drive you to implement proven strategies.

It is your turn North Sydney on the 21st September (click here to see all Australian locations and dates) and as a special BONUS when you get your ticket in the next 48 hours you will receive a FREE copy of our ebook: How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Grab Your FitnessBiz Brunch ticket for Sydney

Your TWO education sessions in 2016 are:

If You Want Members Meet Their Needs

The modern consumer is very different to anyone we have had to sell, communicate with and retain in the history of business. They are not any higher maintenance, they just have new needs to be met. In this session, you’ll walk away with 7 consumer trends that are relevant for your business and ideas on what you can do to use these trends in your business. You will see how other businesses have used these trends to grow customer numbers and loyalty.

Likeability Is The Key To Sales, Retention & Business Growth

In a world where we attempt to automate so much of the prospecting, sales and retaining of members with state of the technology, we seem to have forgotten the power of the personal touch. In this session, you’ll learn the keys behaviours for people to ‘like’ you. This is not about rapport, this about building a connection of trust. When your prospect trusts you they will buy from you, train with you and stay with you. Join JT as we revisit the power of people connection in your business.

Date: 21st September
Time: 10:00am to 12:30pm
Venue: The Union Hotel, 271 Pacific Hwy, North Sydney
Cost: 79 per person

Bonus: Book in the next 48 hours and receive a free copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Book FitnessBiz Brunch Sydney

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch 2016’.

Want to become a member?

Become an annual member of Active Management for only 24.90 a month and receive:
- A bonus free ticket to FitnessBiz Brunch (that’s TWO tickets)
- A copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)
- Plus over $5K worth of resources for your fitness business including: professional development videos, social media tiles to educate and engage with your fans, and the fastest growing on-line network of fitness business owners & entrepreneurs.
Click here for a Silver Membership
September 9, 2016
SA Fitness Business Owners & Managers Your Own FitnessBiz Experience. #GrabATicket
Adelaide Fitness Businesses: If you want more members & keep your members then know their needs & at least meet them.

Australia’s best micro-fitness business conference is even better in 2016 with FOUR amazing presentations with JT. FitnessBiz has been strengthening the Australian fitness industry since 2007 in sell out sessions. With limited numbers you can be guaranteed a personalised experience that will inspire, educate and drive you to implement proven strategies.

It is your turn Adelaide on the 22nd September (click here to see all Australian locations and dates) and as a special BONUS when you get your ticket in the next 48 hours you will receive a FREE copy of our ebook: How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Grab Your FitnessBiz Brunch ticket for Adelaide

Your FOUR education sessions in 2016 are:

If You Want Members Meet Their Needs

The modern consumer is very different to anyone we have had to sell, communicate with and retain in the history of business. They are not any higher maintenance, they just have new needs to be met. In this session, you’ll walk away with 7 consumer trends that are relevant for your business and ideas on what you can do to use these trends in your business. You will see how other businesses have used these trends to grow customer numbers and loyalty.

Likeability Is The Key To Sales, Retention & Business Growth

In a world where we attempt to automate so much of the prospecting, sales and retaining of members with state of the technology, we seem to have forgotten the power of the personal touch. In this session, you’ll learn the keys behaviours for people to ‘like’ you. This is not about rapport, this about building a connection of trust. When your prospect trusts you they will buy from you, train with you and stay with you. Join JT as we revisit the power of people connection in your business.

Around The World In 60 Minutes

Take a journey around the planet as JT shares his insights from gyms, studios, franchises and PT studios across the planet. He will share photos and stories from places he has visited. See examples of great websites and marketing campaigns. This is your opportunity to see the world of fitness without leaving the country!

Customer Service Is Your Unforgotten Marketing Tool

Online reviews and social media have replaced the water cooler referral system. In days gone past we learned about gyms we should join from workmates at the water cooler, school playground or at a dinner party. Now every day, people review your facility with the comments and engagement online with your brand. In this entertaining session, you’ll learn how important your customer service is and how to embrace the clients who complain. You want them complaining, so you can get better!

Date: 22nd September 2016
Time: 10:00am to 2:30pm
Venue: Next Generation, War Memorial Dr, North Adelaide SA 5006
Cost: 149 per person includes light lunch

Bonus: Book in the next 48 hours and receive a free copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Book FitnessBiz Brunch Adelaide

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch 2016’.

Want to become a member?

Become an annual member of Active Management for only 24.90 a month and receive:
- A bonus free ticket to FitnessBiz Brunch (that’s TWO tickets)
- A copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)
- Plus over $5K worth of resources for your fitness business including: professional development videos, social media tiles to educate and engage with your fans, and the fastest growing on-line network of fitness business owners & entrepreneurs.
Click here for a Silver Membership
September 2, 2016
VIC Group Fitness Managers Get Serious With Leading Your Team #GrabATicket
Victorian Fitness Businesses: Group Fitness Is The Key to Retention. How Do You Develop A Powerful GF Team?

A critical component of the retention equation is group fitness. We are giving you Australia’s FIRST group fitness conference that focuses on leading your Team.

Your THREE education sessions in Melbourne presented by Leisl Klaebe on the 16th September are:

How to recruit and retain your Group Fitness instructors

The way you go about recruiting your instructors determines how likely they are to stay. Learn how to successfully choose instructors who will; be easy to manage, boost your class numbers and work well with the rest of the team.

Creating buy-in from your Group Fitness Team

This is a long term job but hugely important and well worth the time investment from you. A team who are engaged, well informed and fully supported will make your job so much easier. This kind of team is rare but there are some simple and effective tips to achieving it.

Successful leadership of a Group Fitness Team

The one elusive factor that all GFM’s aspire to. This session arms you with a toolkit of ways to successfully lead your team towards high performance and cohesive team spirit.

Date: 16th September 2016
Time: 10:00am to 12:30pm
Venue: Mantra St Kilda, 568 St Kilda Rd, Melbourne
Cost: 79 per person

Bonus: Book in the next 48 hours and receive a free copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Book FitnessBiz Brunch Melbourne for GFMs

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch/Summit 2016’.

Want to become a member?

Become an annual member of Active Management for only 24.90 a month and receive:
- A bonus free ticket to FitnessBiz Brunch (that’s TWO tickets)
- A copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)
- Plus over $5K worth of resources for your fitness business including: professional development videos, social media tiles to educate and engage with your fans, and the fastest growing on-line network of fitness business owners & entrepreneurs.
Click here for a Silver Membership
August 23, 2016
Group Fitness Managers Can Get Serious With Leading Your Team #GrabATicket
NSW Fitness Businesses: Group Fitness Is The Key to Retention. How Do You Develop A Powerful GF Team?

A critical component of the retention equation is group fitness. We are giving you Australia’s FIRST group fitness conference that focuses on leading your Team.

Your THREE education sessions in Sydney presented by Leisl Klaebe on the 2nd September are:

How to recruit and retain your Group Fitness instructors

The way you go about recruiting your instructors determines how likely they are to stay. Learn how to successfully choose instructors who will; be easy to manage, boost your class numbers and work well with the rest of the team.

Creating buy-in from your Group Fitness Team

This is a long term job but hugely important and well worth the time investment from you. A team who are engaged, well informed and fully supported will make your job so much easier. This kind of team is rare but there are some simple and effective tips to achieving it.

Successful leadership of a Group Fitness Team

The one elusive factor that all GFM’s aspire to. This session arms you with a toolkit of ways to successfully lead your team towards high performance and cohesive team spirit.

Date: 2nd September 2016
Time: 10:00am to 12:30pm
Venue: Revesby Workers Club, 2B Brett St, Revesby
Cost: 79 per person

Bonus: Book in the next 48 hours and receive a free copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Book FitnessBiz Brunch Sydney for GFMs

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch/Summit 2016’.

Want to become a member?

Become an annual member of Active Management for only 24.90 a month and receive:
- A bonus free ticket to FitnessBiz Brunch (that’s TWO tickets)
- A copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)
- Plus over $5K worth of resources for your fitness business including: professional development videos, social media tiles to educate and engage with your fans, and the fastest growing on-line network of fitness business owners & entrepreneurs.
Click here for a Silver Membership
August 9, 2016
VIC Fitness Business Owners & Managers Time To Talk In A Language Your Consumer Uses. #GrabATicket
Victorian Fitness Businesses: If you want more members & keep your members then know their needs & at least meet them.

Australia’s best micro-fitness business conference is even better in 2016 with TWO amazing presentations with JT. FitnessBiz has been strengthening the Australian fitness industry since 2007 in sell out sessions. With limited numbers you can be guaranteed a personalised experience that will inspire, educate and drive you to implement proven strategies.

It is your turn Melbourne on the 24^th August (click here to see all Australian locations and dates) and as a special BONUS when you get your ticket in the next 48 hours you will receive a FREE copy of our ebook: How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Grab Your FitnessBiz Brunch ticket for Melbourne

Your TWO education sessions in 2016 are:

If You Want Members Meet Their Needs

The modern consumer is very different to anyone we have had to sell, communicate with and retain in the history of business. They are not any higher maintenance, they just have new needs to be met. In this session, you’ll walk away with 7 consumer trends that are relevant for your business and ideas on what you can do to use these trends in your business. You will see how other businesses have used these trends to grow customer numbers and loyalty.

Likeability Is The Key To Sales, Retention & Business Growth

In a world where we attempt to automate so much of the prospecting, sales and retaining of members with state of the technology, we seem to have forgotten the power of the personal touch. In this session, you’ll learn the keys behaviours for people to ‘like’ you. This is not about rapport, this about building a connection of trust. When your prospect trusts you they will buy from you, train with you and stay with you. Join JT as we revisit the power of people connection in your business.

Date: 24^th August 2016
Time: 10:00am to 12:30pm
Venue: Mantra St Kilda, 568 St Kilda Rd, Melbourne
Cost: 79 per person

Bonus: Book in the next 48 hours and receive a free copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Book FitnessBiz Brunch Melbourne

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch/Summit 2016’.

Want to become a member?

Become an annual member of Active Management for only 24.90 a month and receive:
- A bonus free ticket to FitnessBiz Brunch (that’s TWO tickets)
- A copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)
- Plus over $5K worth of resources for your fitness business including: professional development videos, social media tiles to educate and engage with your fans, and the fastest growing on-line network of fitness business owners & entrepreneurs.
Click here for a Silver Membership
August 3, 2016
WA Fitness Business Owners & Managers Your Own FitnessBiz Experience. #GrabATicket
Perth Fitness Businesses: If you want more members & keep your members then know their needs & at least meet them.

Australia’s best micro-fitness business conference is even better in 2016 with FOUR amazing presentations with JT. FitnessBiz has been strengthening the Australian fitness industry since 2007 in sell out sessions. With limited numbers you can be guaranteed a personalised experience that will inspire, educate and drive you to implement proven strategies.

It is your turn Perth on the 18^th August (click here to see all Australian locations and dates) and as a special BONUS when you get your ticket in the next 48 hours you will receive a FREE copy of our ebook: How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Grab Your FitnessBiz Brunch ticket for Perth

Your FOUR education sessions in 2016 are:

If You Want Members Meet Their Needs

The modern consumer is very different to anyone we have had to sell, communicate with and retain in the history of business. They are not any higher maintenance, they just have new needs to be met. In this session, you’ll walk away with 7 consumer trends that are relevant for your business and ideas on what you can do to use these trends in your business. You will see how other businesses have used these trends to grow customer numbers and loyalty.

Likeability Is The Key To Sales, Retention & Business Growth

In a world where we attempt to automate so much of the prospecting, sales and retaining of members with state of the technology, we seem to have forgotten the power of the personal touch. In this session, you’ll learn the keys behaviours for people to ‘like’ you. This is not about rapport, this about building a connection of trust. When your prospect trusts you they will buy from you, train with you and stay with you. Join JT as we revisit the power of people connection in your business.

Around The World In 60 Minutes

Take a journey around the planet as JT shares his insights from gyms, studios, franchises and PT studios across the planet. He will share photos and stories from places he has visited. See examples of great websites and marketing campaigns. This is your opportunity to see the world of fitness without leaving the country!

Customer Service Is Your Unforgotten Marketing Tool

Online reviews and social media have replaced the water cooler referral system. In days gone past we learned about gyms we should join from workmates at the water cooler, school playground or at a dinner party. Now every day, people review your facility with the comments and engagement online with your brand. In this entertaining session, you’ll learn how important your customer service is and how to embrace the clients who complain. You want them complaining, so you can get better!

Date: 18^th August 2016
Time: 10:00am to 2:30pm
Venue: Kailis Bros Fish Market and Cafe, 101 Oxford St, Leederville WA 6007
Cost: 149 per person includes light lunch

Bonus: Book in the next 48 hours and receive a free copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Book FitnessBiz Brunch Perth

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch 2016’.

Want to become a member?

Become an annual member of Active Management for only 24.90 a month and receive:
- A bonus free ticket to FitnessBiz Brunch (that’s TWO tickets)
- A copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)
- Plus over $5K worth of resources for your fitness business including: professional development videos, social media tiles to educate and engage with your fans, and the fastest growing on-line network of fitness business owners & entrepreneurs.
Click here for a Silver Membership
July 26, 2016