Active Management

Tag: members

NSW Fitness Business Owners & Managers Time To Talk In A Language Your Consumer Uses. #GrabATicket
Sydney Fitness Businesses: If you want more members & keep your members then know their needs & at least meet them.

Australia’s best micro-fitness business conference is even better in 2016 with TWO amazing presentations with JT. FitnessBiz has been strengthening the Australian fitness industry since 2007 in sell out sessions. With limited numbers you can be guaranteed a personalised experience that will inspire, educate and drive you to implement proven strategies.

It is your turn Sydney on the 12^th August (click here to see all Australian locations and dates) and as a special BONUS when you get your ticket in the next 48 hours you will receive a FREE copy of our ebook: How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Grab Your FitnessBiz Brunch ticket for Sydney

Your TWO education sessions in 2016 are:

If You Want Members Meet Their Needs

The modern consumer is very different to anyone we have had to sell, communicate with and retain in the history of business. They are not any higher maintenance, they just have new needs to be met. In this session, you’ll walk away with 7 consumer trends that are relevant for your business and ideas on what you can do to use these trends in your business. You will see how other businesses have used these trends to grow customer numbers and loyalty.

Likeability Is The Key To Sales, Retention & Business Growth

In a world where we attempt to automate so much of the prospecting, sales and retaining of members with state of the technology, we seem to have forgotten the power of the personal touch. In this session, you’ll learn the keys behaviours for people to ‘like’ you. This is not about rapport, this about building a connection of trust. When your prospect trusts you they will buy from you, train with you and stay with you. Join JT as we revisit the power of people connection in your business.

Date: 12^th August 2016
Time: 10:00am to 12:30pm
Venue: Revesby Workers Club, 2b Brett Street, Revesby NSW 2212
Cost: 79 per person

Bonus: Book in the next 48 hours and receive a free copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)

Book FitnessBiz Brunch Sydney

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch 2016’.

Want to become a member?

Become an annual member of Active Management for only 24.90 a month and receive:
- A bonus free ticket to FitnessBiz Brunch (that’s TWO tickets)
- A copy of How To Use Guerrilla Marketing To Grow Your Fitness Business (valued at $99)
- Plus over $5K worth of resources for your fitness business including: professional development videos, social media tiles to educate and engage with your fans, and the fastest growing on-line network of fitness business owners & entrepreneurs.
Click here for a Silver Membership
July 19, 2016
If You Want Members Meet Their Needs

FitnessBiz Brunch is back bigger and better this year with TWO info packed sessions you’ll be sure to walk away with strategies you can implement in your fitness business.

We are kicking off with Brisbane (click here to see all locations) where JT will present:

If You Want Members Meet Their Needs

The modern consumer is very different to anyone we have had to sell, communicate with and retain in the history of business. They are not any higher maintenance, they just have new needs to be met. In this session, you’ll walk away with 7 consumer trends that are relevant for your business and ideas on what you can do to use these trends in your business. You will see how other businesses have used these trends to grow customer numbers and loyalty.

Likeability Is The Key To Sales, Retention & Business Growth

In a world where we attempt to automate so much of the prospecting, sales and retaining of members with state of the technology, we seem to have forgotten the power of the personal touch. In this session, you’ll learn the keys behaviours for people to ‘like’ you. This is not about rapport, this about building a connection of trust. When your prospect trusts you they will buy from you, train with you and stay with you. Join JT as we revisit the power of people connection in your business.

Date: 3rd August 2016
Time: 10:00am to 12:30pm
Venue: Brisbane International Windsor, Lutwyche Rd & Bryden St, Windsor QLD 4030
Cost: 79 per person

Book FitnessBiz Brunch Brisbane

Active Management members (excluding Bronze) receive a complimentary ticket to FitnessBiz Brunch plus discounts for additional staff members to attend. To redeem your free ticket login to the member hub and follow the instructions in the forum under ‘FitnessBiz Brunch 2016’.

Already a member? Click here to login

Want to become a member and receive a free ticket plus much more?

Join Now

July 8, 2016
Your Most Powerful Retention Tool
Group Exercise can be the most powerful tool in your toolkit or it can go horribly wrong. How do you turn it around and make it the best retention tool you have?

Here are 3 quick tips;
1. Firstly you need to recognise that Group Ex is your strongest weapon against members jumping ship like lemmings. The tribal culture that is built in group fitness classes creates a team of people who hold each other accountable and have a shared experience.
1. Secondly invest in instructors who can build that tribe with great member connection skills and a wow factor on stage – this keeps people coming back for more. Positive emotional energy is contagious and in Group Exercise classes this works strongly in your favour.
1. Thirdly host good quality events which members can get involved in, socialise at and bring friends and family too. Give them loads of photo opportunities because when they have fun and feel proud of what they have achieved, they will promote your classes and your facility better than any marketing department could. Let them tell their own stories.
April 28, 2016
Getting Comfy
We need to make our members more comfortable in our fitness centres.

What we know from current industry research is that the number one reason members leave, is not because it’s too expensive, not because they don’t have enough time but because they don’t feel comfortable in our clubs and fitness centres.

What could we do to make new members more comfortable when they come to a club?

What could we do to create spaces where women are comfortable in the gym?

How can we incorporate seniors into our fitness centres so they are in space and training in a way that suits them?

Service of our customers is more important than ever as people have a lot of choice of the types of places they can train, the amounts of money they can pay and many sorts of classes/forms of training they can do.

Here are a few tips and things you can do:
1. Invest in staff training for great member connection
2. Create and use a needs analysis for new members
3. Continue to monitor how members feel and take action on that feedback
March 15, 2016
Should we give our members what they want or what they need?
Many of us as owners, managers or program coordinators have considerable control over what forms of exercise are offered in our fitness facilities. Is it our job to simply identify our demographic and offer them what they want or do we have a more important role than that?

As informed industry professionals should we be guiding members into forms of exercise and ways of exercising that we know to be most beneficial to them?
- Who is the judge of what they need? Us or them?
- How do we determine that?
- How do we guide and encourage them to do what we, as fitness industry professionals know will be of benefit to them?
I would argue that we need to be more proactive in our choices about exercise options for members. We need to educate them more on the benefits of particular exercises and particular ways of exercising e.g. Tabata, as an alternative to steady state training, Pilates instead of traditional core training exercises.

What a great challenge it would be for 2016 to present as many fresh new inspiring forms of exercise as we can to our members, in order to keep them inspired and excited about exercising regularly. In turn this keeps them in our clubs, builds member loyalty and satisfaction, and increases our member retention.
February 25, 2016
Does Criticism Help?

To be creative, innovative & solve problems then we need to be able to accept constructive criticism. Leaders need to accept this feedback and also seek it out.

Don’t just be open to and ask for the general feedback, ask your Team, members and stakeholders to poke holes in your ideas and approaches to challenges.

A constructive critique will be an awesome method to test ideas and help have the Team buy in to your ideas.

February 9, 2016
How To Piss Your Spin Members Off Easily!
Let me say this straight off the bat, I am NOT a spin instructor or a regular spin class attendee.

In fact, I would suggest on the paradigm I am closer to never spin than regular!

Today, I was in the spin room, at the gym I go to, prior to the class for about 20 minutes, just turning my legs over – that makes me sound such a professional!!! Anyway, as the participants came in here is what I noticed:
1. They all stared me down for being ‘perhaps’ on their bike – how dare I!
2. They all set themselves up on the back 2 rows of the studio. With only 4 minutes before the class started there were 10 people in the studio: 1 person in the front row; 1 person in row 3 right against the wall; and 8 people with at least 1 bike between them in the back 2 rows.
I really felt for today’s instructor, the front 6 rows of bikes – probably close to 24 bikes with no-one in them!

Why not make a new rule in 2016: Fill the bikes from the front and ride next to someone!

I know this will really piss off some of your members but from my limited experience when I have done a class there is SO much energy generated by not just the bikes close together but the people.

It is like a true peloton!

And how much better will the instructor ‘entertain’ or ‘perform’ when they look out and see faces – faces close to them.

Do you have the #STRENGTH to make this change, to make your cycle classes #STRONGER?
January 28, 2016
Top Tips From Christine Thalwitz On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast from Christine Thalwitz:

No one should be anonymous in your facility – Christine Thalwitz

Before embarking on a charity campaign, ensure the campaign part of your company’s core values. Does it resonate with your audience, is there an organic tie in? – Christine Thalwitz

And Christine’s top tips are:
- It’s important to see the gym through our customers eyes, take the time to understand what are their fears when first considering joining a gym.
- Take every aspect into account, from bathrooms to bath towels, layout to music and website design its essential to truly understand what your customer wants – build the club from outside in.
- Before embarking on a charity campaign, ensure the campaign part of your company’s core values. Does it resonate with your audience, is there an organic tie in?
- Consider, is this partnership going to stand out in your marketplace? Make sure you pick a great partner, a great charity, tell stories, get actively involved in the charity you are supporting (Christine gave the great examples of staff volunteering in kids book readings and helping out at the local food bank).
Listen to Christine's Podcast Now

Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!

Subscribe to The Fitness Business Podcast Show Notes to receive all our podcasts as they go live!
November 25, 2015
Analee Matthews Shares How To Make More Money For Your Club
Last week Analee Matthews, award-winning editor and publisher of OH! Magazine, showcased this amazing resource produced and designed specifically to meet the needs of your members.

OH! Magazine is customisable so you can make it appear as if it’s your facility’s own in-house magazine.

If you missed the webinar, jump on the recording now to discover how you can make more money for your club, while also adding value to your membership offering.

Complete the form below if you would like OH! Magazine to contact you to discuss opportunities for your business:
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August 25, 2015
FitnessBiz Brunch Perth: The 7 Critical Steps To Have People BUY a Fitness Program
Session: The 7 Critical Steps To Have People BUY a Fitness Program
Presented by: Justin Tamsett
When: Thursday, 12th November 2015 @ 10am to 12pm
Where: Kailis Bros Fish Market and Cafe, 101 Oxford Street, Leederville WA 6007

To attend FitnessBiz Brunches for free, become a member now. Click here

The industry knows and practices the 8 steps of sales brilliantly – generally! But wouldn’t it be nice to never sell again and just have people want to buy from you? This presentation JT will share his thoughts on the 8 steps and what he considers the 7 critical steps to show potential members and clients the solution to their needs. If you do these steps well and authentically, you will have massive rapport and there is a good chance not only will your prospect start with you, they will be a Super Consumer of your product.

This session is suited to owners, managers, personal trainers and ANYONE in sales!

You will walk away with usable tips to #GROW your business.

And a 30 day challenge to get you into your helicopter.

BONUS – At this FitnessBiz Brunch there will be a lucky door prize valued at $499! Just by attending you will have a chance of winning an Express Mystery Shopper Package, which includes:
- 30 minute consultation with Stacey to tailor the enquiries for you to gain maximum benefit;
- 6 mystery calls at times you would like or random;
- Completion of 4 web enquiry forms;
- 1 walk in visit;
- Written reports emailed to you summarising each sales touch point with your business;
- Plus a 4% saving on any ongoing mystery shopper programs you invest in.
To find out more about our Mystery Shopper Program click here
May 4, 2015