Selling memberships in 2026? Read this.

If you or anyone on your team sells gym memberships, FitnessBiz Melbourne on Wednesday 28 January is designed to sharpen the skills that matter most heading into peak selling season.

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First-of-Its-Kind Study Reveals the State of Call-Back Services in Australian Membership Sales

Keepme has published a comprehensive study showing that Australian gym operators are struggling to engage leads effectively, leading to lost revenue opportunities. The findings across 50 brands representing 1861 locations highlights major inefficiencies in call-back availability, follow-up speed, and response quality – issues that directly impact conversion rates and business growth.

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