Posts Tagged ‘mystery shopping’

At a recent Industry Leaders Roundtable Meeting, I had a club owner tell me their traditional marketing was no-longer working. He told me that he would advertise in the local paper for 3 or 4 weeks and then take a break.



I read a great article from Jeffrey Gitomer and he asked why are we “asking” read begging for a referral? Second of all, why are you asking when you haven’t earned anything?



In the time poor world we now live in, people don’t read ads . . . they scan them.

Blogging is outstanding way to build your credibility. This could be a s a person of influence or an expert.

Email marketing is a powerful tool for gyms, fitness clubs and personal trainers, if you get it right.

Thanks to studies completed by IHRSA we know people are not interested in joining gyms owing to:



We don’t know what we don’t know. So to help you have a better understanding around how the phone is answered or people are treated when they enquire at your front desk, then consider mystery shopping.