The Magical Marketing Mix For Fitness Studios

By JT | August 4, 2025

As heard on The Fitness Business Podcast Episode 540

Wouldn’t life as an owner be easier if we knew what to do & what to avoid to be successful with our marketing?  That’s a hell yeah – we’re covering that today!

Do you ever get stressed? Overwhelmed? That’s a hell yeah – we have a global expert on brain health joining us for Wise Words!

Wouldn’t you love even more education from your Fitness Business Podcast? That’s a hell yeah!

And finally wouldn’t you love to become a FBP Insider? That’s a hell yeah too!

Alright Fitness Business Podcast listeners, Season 3 is where we stop taking notes and start taking action. The Season 3 theme is: From Talk to Action.

To be honest I’m not sure where I start with our first show of season 3. I have so much cool stuff to share about the podcast and what we are launching but I would ask you to hang in there after the main interview as the innovations we have in store for you are huge, innovative and evolutionary for our industry. I promise it will be straight after the main interview!

Between season 2 and 3 we have seen two beloved fitness business rockstars pass away and both were close to me and had an impact on my life.

RIP Will Phillips & Vicki Brick

I want to take a moment to pay my deepest respects to two incredible people who passed away between seasons: Will Phillips and Vicki Brick.

Will was the Founder of REX Roundtables. He was a challenger of thinking, a voracious reader, and a deep thinker about our industry — and beyond it. Will was my first REX Chair nearly 30 years ago, and later, he mentored me into becoming a Chair myself. He had faith in me to represent the REX brand in Australia. Without a doubt, he’s had the greatest impact on leaders in our industry across the globe. Honestly, it’s fair to say: if there was no Will Phillips, there would be no REX Roundtables. And without REX, so many owners — and their businesses — wouldn’t be where they are today.  Now that’s a legacy many of us would dream of having.

Vicki Brick represented the next generation of fitness royalty. Daughter of Lynne and Victor Brick, sister to Jon, and CEO of Brick Bodies — Vicki led with fearless determination in the ultra-competitive Baltimore market. I first met her when she was on a gap year in Australia, working as a PT at Fitness First. I watched her grow into a passionate, tenacious leader who cared deeply about this industry. I was there at the IHRSA Institute when she met her now-husband Evan, and together they have a beautiful daughter, Jordan — who I’m sure has inherited some of Vicki’s unstoppable spirit. In recent years, I had the honour of chairing the REX Roundtable Vicki was a member of, and I’ll never forget the October 2023 meeting she hosted. Despite her battle with ovarian cancer, she put Brick Bodies in the hot seat to grow and improve for the sake of her team and her members. She fought for four years — with grit, grace, and fire. But in the end, cancer won.

In just one week we lost two incredible industry contributors and the world lost two amazing humans. I feel so grateful that you were my life. RIP Will & Vicki.

Wise Words

This season wise words will be the same guest dropping nuggets of wisdom to help you personally. As leaders we take much on our shoulders and these 3 minute segments this month will see me asking the questions to Dr Patrick Porter, an award-winning author, educator, consultant, entrepreneur, and speaker. Dr. Porter has been on the cutting edge of brainwave entrainment technology for 32 years. His newest brain-training platform, BrainTap, is distinctively designed to activate the brain’s neuroplasticity. The BrainTap headset uses light & sound technology in combination with Dr. Porter’s proprietary guided visualization audio-sessions to help people achieve brain fitness. I have one and I Brain Tap most days! 

So Dr Porter your mission is ‘better a billion brains”, well today you have a billion gym owners and entrepreneurs listening, so can you share with them what a healthy brain looks like?

I feel totally geeked out with Dr Porter and so grateful I have found BrainTap! Next episode I ask him:

  • What impact can stress have on our bodies?
  • How does chronic stress affect decision-making and productivity, and what can leaders do daily to keep their brain in peak performance mode?

And remember stay tuned after the main interview for some huge news for this podcast and you!

Who Is Seran Glanfield?

Seran Glanfield comes from the point end of the financial districts of London & New York but is now the go-to expert for those looking to scale their studios, transforming them into sustainably profitable, streamlined studios. She is a MINDBODY certified coach and pilates teacher.  And she recommends we all read The Gap & The Gain by Dan Sullivan.

I start off by asking Seran the biggest challenges studio owners face when it comes to marketing their studios?

You’ve identified the top 10 marketing mistakes studio owners make. Can you start with one of the most common ones?

What about social media? So many studio owners use it to market their businesses – what mistakes do you see studio owners making there?

What about email marketing?

Give us a scoop! You blog, you post, you podcast and you’ve been on other podcasts, so give our Fitness Business Podcast listeners an exclusive. Drop a tip, strategy or golden nugget you’ve not shared on any other podcast.

Silent leads is a sensational strategy for any business Seran! Many consumers just need an extra nudge to get them into our business. In fact speaking of ‘silent leads’ I recently heard that at EOS in the US, they have sales people that call old leads and say “My name is Justin and my only role here is to ensure all our guests receive the free opportunities we offer them, and according to our records you have a free XYZ.”

Alright FBP Community get after it!

Seran’s Giveaway

Now Seran doesn’t stop sharing with this interview! She is giving you “360° Branding – Your Checklist for Optimizing Studio Message Placement”.

Go to FitnessBusinessPodcast.com where you’ll see the link with all Seran’s contact details!

Seran Glanfield

FREE Online Events

I’m excited to share we dropped FIVE live online events and these were 100% free to attend! We got smashed with amazing feedback on Lindsay Vastola’s Wise Words on Emotional Intelligence in show 529 so she launched our online events! If you missed the live event, you can listen to the recording as a FBP Insider – click here to find out more.

The FBP Insiders is an exclusive community of FBP listeners who want more from your fav podcast!  When you become a FBP Insider, you’ll receive:

  • Your FBP ep a full 7 days before the general public
  • Monthly Live On-line events with industry experts plus be able to ask questions and engage with them at a deeper level.
  • Networking opportunities to connect with other Insiders
  • Exclusive resources and insider-only strategies not available anywhere else.
  • And coming in season 4 industry Discounts on leading products and services that will help your bottom line and make your gym better than the rest.

There is a tiny investment of under 5 bucks month for the first 200 Insiders for this exclusive content. Go to patreon.com/FitnessBusinessPodcast or check out the link on our show notes.

Power Plate Supplier’s Pitch

Garry Lewis

Make sure to check out other Trusted Suppliers for REX Roundtables:

  1. Wellness Spaces: delivering innovative recovery and wellness experiences – https://wellnessspace.com/
  2. Solutions One: offering member engagement solutions for fitness businesses. https://solutiononepartners.com/
  3. The Abs Co: designs and sells innovative fitness equipment. https://theabscompany.com/
  4. Club Com: providing gyms digital entertainment, communication, and revenue solutions – https://www.clubcom.com/
  5. Smart Health Clubs: offering customizable fitness software solutions for health clubs – https://smarthealthclubs.com/

Okey dokey ep of season 3 is in the bag and you have homework:

  1. Check out Lindsay’s online event: Own the Role, Achieve the Goal: How EQ Drives Performance & Accountability on today’s show notes
  2. Check out patreon.com/FitnessBusinessPodcast and become a FBP Insider!
  3. Get shit done!

I totally get a buzz from sharing the nuggets of wisdom our guests drop — but what really fires me up is when I hear that you’ve taken those nuggets and turned them into action in your business. That’s what Season 3 is all about: From Talk to Action.

Speaking of actions, so you don’t miss a beat — head over to FitnessBusinessPodcast.com and subscribe to the best show notes in podcast land.

And as always, remember:

“What we leave behind is not set in stone monuments but what is woven into the lives of others.”

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