Top 6.5 Referral Strategies
Following on from last month’s article from Jeffrey Gittomer on referrals, here is what he says are the top 6.5 ways to get referrals:
- Deliver memorable service. It’s simple. Be friendly and helpful, and give positive responses.
- Be available. Make it easy to do business with you and anyone else in your company all the time.
- Be a consistent value provider. Create an email magazine and blog with content that helps customers, and a business Facebook page where you post positive and helpful information and good news, and allow for customer interaction.
- Give a referral to the customer. This requires work, but it’s a great way to prove your worth.
- Get them one LinkedIn contact they can benefit from. See if any of your connections could be of value to your customers, and make connections.
- Develop the relationship slowly over time. Create your long-term value plan, and execute it consistently. Always post a ‘thank you’ for referred business.
- And 6.5: DON’T ASK FOR A REFERRAL IF YOU HAVEN’T EARNED ONE.
There’s an underlying powerful message in what I’m saying here. It’s about having a philosophy of giving, without the expectation of getting anything in return. This philosophy, if adopted, will give you a lifetime of fulfillment without an ounce of regret, remorse, or resentment.
Give to give. Don’t give to get.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.
[…] Read our previous blog post ‘Top 6.5 Referral Strategies’ […]