Top Tips From Robbie Kellman Baxter On The Fitness Business Podcast
Here is what resonated for me on this weeks podcast from Robbie Kellman Baxter:
The best membership economy organizations are leveraging both the physical connection of people, along with the online and digital technology that is available today – Robbie Kellman Baxter
And Robbie’s top tips are:
- Give superusers positive results right away, identify what makes a superuser in your community, reward a superuser for exhibiting the behavior of a superuser.
- People build behaviors quickly and its very hard to change behavior once they are entrenched.
- From the moment of sign up you want them to have the experience you know works to build that behavior.
- Having the right person introduce a new member is way more important than giving lots of people tours through your facility – it’s about creating an experience.
- The best way to bring in new members is through your existing members, they might not necessarily need a trial, they might need a tour with an existing member.
Listen to Robbie's Podcast Now
Tell us in the comments below your #1 Takeaway from this show or what success you have had from implementing an idea you heard here!
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Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified Personal Trainer and Group Fitness Instructor. Realising she could do more to help the industry, she became a Fitness Business Coach with Active Management. Then in 2015, she became the host of The Fitness Business Podcast. Now with over 262 shows and 500,000 downloads it is one of the world’s top podcasts for fitness business owners, managers and fitpreneurs.
Chantal has interviewed fitness industry leaders including Rick Caro, Bill McBride, Brent Darden, Rasmus Ingerslev, Derek Gallup, Alison Flatley, Mo Hagan, Sarah Robb O’Hagan, Carrie Kepple, Emma Barry.
Fitness industry award winners including Todd Durkin, Krista Popowych, Carol Michaels, Kristen Green.
International authors including Jay Baer, Jeb Blount, Mark Shaefer, Mike Michaelowicz, Michelle Segar.