The Value Proposition For Being A Warrior
Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place. WARRIOR could be the ‘edgy’ programming to help your health club reinvent itself, all while being license free. Created in 2020 by group fitness royalty, Ellen de Werd, WARRIOR Rhythm™, WARRIOR Strength™ (WARRIOR Kids), and WARRIOR Combat™ deliver classic modalities like yoga, functional training, and kickboxing in thrilling, original ways. Being a WARRIOR taps into empowerment and self-confidence for both instructors and students alike. Come (“as you are”) and unleash your inner wild thing.
Ellen de Werd is a 23-year fitness industry leader with extensive experience developing innovative programs. She is the creator of WARRIOR Rhythm™, WARRIOR Strength™, and WARRIOR Combat™.
Her unique programs are taught in 11 countries. Since the launch of the WARRIOR Instructor Academy, Ellen has garnered national attention as a featured, favorite presenter and educator for IDEA, canfitpro, SCW, and Fitness Conventions Inc. Ellen is the Fitness Director at the Downtown Athletic Club and a Lululemon Legacy Ambassador.
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.