7 Design Mistakes That Make Readers Trash Your Emails – Part 2

Here’s how we all sort through our inboxes:

• We choose an email message
• We give it a two-second glance
• We decide if it’s worth our time
• If it is, we keep it and read it
• If it’s not, we hit the delete key, and send the email to the trash

How can you keep your email out of the trash? The secret is good design. In those first two seconds, that’s all your reader sees.

Number 2 of the seven common design mistakes that get emails trashed today:

Hard-to-read fonts

Your email newsletter’s main goal is to communicate, and – obviously – that happens through words. But what if the words are hard to read?

Be sure to avoid these two errors:

• Using fonts that are too small. This is especially important if some of your readers are 50 and over, and may have eyesight problems. And with so many emails being viewed on smart phones, it makes sense to increase font sizes.
• Using too many fonts. Combining too many different fonts makes your email look messy. Pare it down to no more than two fonts, and just use the italic and bold weights to add variety.

Find out more about how to use fonts by clicking here.

Source: Constant Contact – http://conta.cc/XCFD8P