Impacting Member Experience: Precision in Member Focused Decisions Drives Loyalty and Company Value
Is your gym’s member experience a top priority or an afterthought? It’s time to move beyond guesswork and start making decisions based on what really matters to your members.
In this live event with Blair McHaney from MXMetrics you will learn how to transform your member experience using data-driven insights. This isn’t just about making members happy; it’s about building a loyal community and driving real business growth.
We’ll explore the Four Imperatives of Successful Member Experience Management, providing you with a clear roadmap to success:
- CEO Ownership
- Wiring Organizations with Data
- Eliminating Customer Irritants
- Innovating for Opportunities
We’ll also introduce MXM’s new Equipment Exploration survey, a tool designed to guide precise capital expenditure (CapEx) decisions, ensuring your investments directly address member needs. For fitness industry leaders, gym owners, and managers ready to stop guessing and start leading with data.
Join us for this FBP Insiders Live Online Event with Blair McHaney from MXMetrics and your host JT!
🗓️ Thursday 18th September @ 4pm (PST) / Friday 19th September @ 9am (AEST)
Who Is Blair McHaney?
Blair McHaney is a seasoned fitness industry leader with over 40 years of experience as an entrepreneur and innovator in the fitness industry.
He is an educator, practitioner, and student of operational customer experience management (OCEM) and how to animate organizations through customer experience.
He spent three years in Palo Alto as Medallia’s VP of Strategic Initiatives.
As President and CEO of MXMETRICS, Medallia’s fitness vertical partner, he drives data-driven strategies to enhance member experiences in nearly 1000 fitness clubs worldwide.
Blair also owns Worx of Wenatchee Valley, where he tests MXMETRICS’ processes and innovations. A thought leader, Blair regularly contributes to industry publications, podcasts and education.
Access all live event replays by becoming a FBP Insider – our VIP listener community – where of course you can also connect with the expert!
When you join FBP Insiders, you’ll unlock:
- Access to All Online Event Recordings – Never miss a moment. Catch up when it suits you.
- Early Access to Podcast Episodes – Get every episode a week before the general public.
- Ad-Free Listening Experience – Enjoy the show without interruptions – just the interviews.
- Exclusive Guest Resources – Download bonus tools, checklists, and guides from our experts.
- FBP Insider – Only Supplier Discounts – Coming soon, you’ll save on services and products from trusted industry partners.
All this for under USD5/month.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.