Annual Performance of Health Club Performance
Now in its 33rd year, the 2014 IHRSA Profiles of Success was released last October and as usual provides exciting data and information that can shape your fitness business – if you study the publication!
Key data that you need to be aware of includes:
- Median net membership growth of 4%
- Median net revenue growth of 5%
- Wages are a median of 41.7% of revenue
- 2% of total is re-invested into new equipment
Unfortunately, for the industry only 186 club responded but this does equate to 6819 facilities. Hopefully, more clubs respond and we get even better data in 2015.
The Industry Leaders Roundtable in Australia and REX in Europe and the USA are studying this document to see how the performance of it’s members compare to the profiles of success. We are hoping that more Roundtable clubs will participate in coming years, adding greater value to the survey and also the Roundtable.
If you are interested in joining a club owners or personal trainers roundtable, contact JT now.
You can get your copy of the Profiles of Success at ihrsastore.com.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.