Augie’s Quest Partners with The Fitness Technology Summit to End ALS
Mark Mastrov to be honored with the inaugural Augie Nieto Fitness Legacy Award
Augie’s Quest to Cure ALS, a nonprofit driving breakthroughs in ALS research and empowering hope for a future without this devastating disease, is partnering with the Fitness Technology Summit. 
The 12th annual Fitness Technology Summit is coming to Caesars Palace in Las Vegas, Nevada on October 21 – 24, 2024. Attendees will be invited to Augie’s Quest BASH to Fight to End ALS on October 22nd as part of their conference ticket. Ticket and sponsorship donations will also be available to any supporters.
The fitness industry rallied behind Augie when he was diagnosed with ALS in 2005 – because of the impact he had on the industry when he co-founded Life Fitness, and because ALS takes everything away that the industry stands for: strength, movement, and health. The BASH represents an opportunity for the fitness industry to come together and celebrate advancements in ALS research made possible by their past support and change the future for people with this devastating disease.
At the BASH, we will honor Mark Mastrov with the first-ever Augie Nieto Fitness Legacy Award. Mark is the Principal of New Evolution Fitness Company and Founder of 24 Hour Fitness Worldwide, Inc., and Crunch 2.0 Global. “Mark Mastrov was integral in launching our engagement with the fitness industry,” said Shannon Shryne, co-founder and President of Augie’s Quest. “When Augie was first diagnosed, Mark chaired our first BASH fundraiser, encouraged the global fitness industry to support our quest, and paved the path for our critical work. No one is more deserving of this honor.”
Al Noshirvani and Tara Levitt of Alta Technology Group and the Fitness Technology Summit hosts are happy to support Augie’s Quest to Cure ALS and the BASH by co-hosting the event and buying tickets for conference attendees. Al Noshirvani, Co-Founder and Managing Partner at ALTA Technology Group explains, “We are proud to support Augie Nieto’s legacy and the important work to find a cure for ALS.” Managing Partner, Tara Levitt, adds, “Every year, we align ourselves with initiatives that make a meaningful impact on the fitness community. Supporting Augie’s Quest is a natural extension of our commitment to causes that touch and enhance the fitness industry.”
In addition to meeting in Las Vegas and partnering with Augie’s Quest, The Fitness Technology Summit is also excited to launch a CEO track at the conference, allowing executives in the fitness industry to spend time collaborating and sharing strategies.
Through the past support of the fitness industry, the Augie’s Quest Translational Research Center was created to fund groundbreaking studies that are uncovering new insights and potential treatments. Augie’s Quest was the lead funder of a novel therapeutic that showed strong Phase 2 results for ALS, as well as other disease indications including kidney and liver transplants.
You can learn more about the Fitness Technology Summit at https://thefitnesstechsummit.com/. You can learn more about the Bash at https://give.augiesquest.org/event/2024-bash/e557767.
Founded by Augie Nieto, Augie’s Quest to Cure ALS is the unwavering force driving breakthroughs in ALS research, defying limitations, and empowering hope for a future without this devastating disease. Augie’s Quest is the lead funder of the ALS Therapy Development Institute, the world’s foremost drug discovery lab focused solely on ALS to bring new treatments and ultimately a cure for ALS. Ending ALS will require many treatments to meet the needs of every individual living with this disease, and Augie’s Quest will continue to raise the funds and awareness urgently needed to advance cutting-edge research, fast-track effective treatments and ultimately, find a cure for ALS. Incurable is unacceptable. Join the Quest at www.augiesquest.org.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.