You Know The Fitness Industry Is So Unique. I Also Know It!
Over my entrepreneurial years, I’ve learned something simple from experts: When you focus on one industry long enough, you stop guessing. You see patterns others miss.
What the Super Bowl Ads Get Right (and Wrong) for Gym Marketing
I love Super Bowl ads but here are three things most gym owners forget when they admire them.
How to Lead Peers After a Promotion in the Fitness Industry
Yesterday you were “one of the crew” and today you’re running the meeting. Yesterday you were joking with me and today you’re asking why I was late for my shift.
Management vs Leadership in the Fitness Industry: Why the Difference Matters
Great managers don’t automatically make great leaders. It is a lesson reinforced every day for me over 30 years in the fitness industry.
Why Community Is the Real Competitive Advantage for Gyms in 2026
If your gym closed tomorrow, what would your members actually miss? The equipment? The timetable? The convenience? Or the people and how they feel when they walk in?
When Sales Training Lack Insights Its Really Expensive
Every month, I paid for one of Australia’s best sales consultants to come and work with the team. My intention was right. I wanted my people to be confident, capable, and successful.
What if December isn’t the best time to celebrate?
But it also got me thinking, is December really the best month to celebrate business success?
It’s Not What You Say To Close Sales. It’s This.
Did your parents ever say to you, “It’s not what you say — it’s how you say it.” Turns out, they were right.
Beyond the Workout: Why Wellness Is the New Competitive Edge in Fitness
If the last few years have taught us anything, it’s this: fitness isn’t just about workouts anymore.
Micro-Communities Are The Key For Referrals & Retention
Trust is a funny thing in business. It takes years to build and as we have seen globally one moment to lose.
How Gyms and Fitness Coaches Can Stand Out in a Noisy Online World
Join Christine Blosdale, The Expert Authority Coach and your host JT for this special masterclass.
Your smartest move for 2026 isn’t adding, it’s subtracting
We’re wired to grow by doing more. More ideas. More offerings. More projects. But every “more” comes with a cost — time, energy, money, attention.
Selling memberships in 2026? Read this.
If you or anyone on your team sells gym memberships, FitnessBiz Melbourne on Wednesday 28 January is designed to sharpen the skills that matter most heading into peak selling season.