Boost Your Gym’s Brand: Give Back to Your Community
Are you spending 90%+ of your marketing budget on Meta and Google? For most fitness businesses, that’s the norm.
What if there was a bold move that could build deeper brand equity AND fuel long-term loyalty?
Don’t just sponsor a local sporting team because anyone can do that! Take your marketing budget back to the grassroots and give back to your community in ways that truly matter.
Be the gym that supports the people who keep our communities vibrant:
- Nurses
- Teachers
- Frontline workers
- Emergency responders
- Volunteers
Open your doors, show them the magic inside, and offer special memberships tailored just for them.
Sure, digital marketing is easy—but algorithms change. And when they do, your budget takes a hit. Instead, re-apportion those dollars and invest in building relationships that create brand advocates for life.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.