Brent Darden Talks About How To Make Your COVID Pivot Stick
In the May, Fitness Business Podcast’s Rewind Show Brent Darden, Interim President & CEO of IHRSA and guest interviewer, Justin Tamsett, Owner of The Fitness Business Podcast, talk about how to make sure the pivots you made stick – at least the ones you want to stick in your business!
In show 333, Brent discussed with Chantal the importance of re-imagining our businesses post covid. So in this interview JT & Brent cover 4 main questions and as you can imagine a whole lot more – in fact wait until you hear about Brent’s 3 I’s for gaining team buy in!
The questions covered include:
- As businesses reopen and we get into the hustle and bustle of daily operations, what are your tips to ensure that all those ideas we re-imagined are baked into the business.
- A key phrase we hear when discussing business pivots or indeed re-imagination, is ‘team buy in.’ Without the team buying into the new direction, ideas, services, products, etc then they will probably fail. If we use IHRSA as a case study, how did you build ‘team buy in’ initially? And then to ensure staying on the path?
- Have you achieved what you set out to with IHRSA?
- Tell us about the IHRSA event in Dallas on 13th to 15th October.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.