Finally – here’s everything you need to know about data and AI
Harnessing data is the key to future-proofing the fitness sector, but it can be an intimidating topic. Now, a new white paper – Everything You Need to Know About Data & AI – sets out to answer to all the questions you’ve been wanting to ask, but didn’t want to be the one to raise your hand.
As an AI trailblazer, tech expert and former health club operator, Keepme founder and CEO Ian Mullane is both hugely passionate about data, and uniquely positioned to understand what gym operators must do to embrace its all-but-untapped potential to revolutionise their businesses.
Fortunately, he is able to convey his in-depth knowledge in a way that makes sense to the non-data expert, which ensures his latest white paper – Everything You Need to Know About Data & AI, which launches on 14th June – makes for fascinating reading.
Kicking off by spotlighting the various types of data gyms will already have in their businesses, Mullane goes on to explain how to collect, store and work with it, as well as how to leverage it using AI and machine learning to produce predictions and insights that would simply not be possible through human analysis.
“My goal,” he explains, “is to strip away the barriers of complexity that hinder understanding of this topic, leaving the reader with a clear grasp of the opportunity for their business, as well as actions they can take immediately to start extracting exceptional business value from their data.”
And he has, says global fitness authority Emma Barry, succeeded in that goal. “Finally,” she says. “A one-stop shop for all those tech terms you’ve been too scared to ask about. Ian’s latest white paper is a truly enjoyable read that skips through playfully, clearly and informatively.”
Her sentiments are echoed by in the foreword by EuropeActive president David Stalker, who comments: “Data is boring? Wrong. Understanding it can be frustrating, but your data is the key to your business success.
“The first step is to take the guesswork out of the numbers game, and in this excellent white paper, Ian leads us on a journey through AI, machine learning and business intelligence in a way that actually makes sense – even to those of us who usually see data analysis as a tech session of buzzword bingo.
“By reading Everything You Need to Know About Data & AI, you’ll better understand why you can no longer afford to lose track of your data – and how to ensure that doesn’t happen.”
Everything You Need to Know About Data & AI will be available for download from 14th June.
Download your free copy here >
And if you missed Mullane’s first white paper – The Fitness Future: Rules of Engagement – which launched in February to rave reviews, you can still download your complimentary copy here.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.