Gym Owners Are Drowning in Data & Starving for Insight
What I’m seeing right now across the fitness industry is leaders drowning in data and then starving for insight.
Dashboards. Reports. Spreadsheets. They all produce ‘what’ we have done but no one is asking:
- Is that data relevant to our business goals?
- Why did we achieve that number?
- How do we maintain that number or improve it? What behaviour do we need to do?
When we drive a car, the dashboard tells us the speed immediately and we maintain our behaviour to maintain the speed or we change our behaviour to speed up or slow down.
We need data in our business to influence our behaviour similarly.
Remember: Data doesn’t drive action: you do.
The data is the scoreboard. The real work comes from asking better questions and then leading from insight.
Your challenge this week:
- Don’t just read your numbers.
- Interpret them.
- Act on them.
- Lead from them.
Because data doesn’t change your business, you do.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.