Introducing Les Mills+
Global Fitness Brand Les Mills Unveils New Omni-Channel Fitness Platform
Les Mills has today (4th October) launched LES MILLS+, the first global omni-channel fitness offering that bridges the gap between digital and live workouts to provide the ultimate fitness experience.
Featuring digital Les Mills workouts that users can also seek out in 21,000 gyms globally, the LES MILLS+ app has been designed to meet modern demands for both convenient digital workouts and thrilling live experiences.
After extended periods of isolation, fitness fans are flooding back to gyms (where possible) for the added motivation and social connection of live fitness experiences, but the COVID-driven boom in digital fitness looks set to continue, with new research[1] showing the majority of exercisers now favour a 60:40 split between gym and home workouts.
LES MILLS+ replaces the company’s previous digital platform LES MILLS On Demand (LMOD), which saw rapid growth during the digital fitness boom, with a 900 per cent increase in downloads in 2020 alone.
Recognising the need for an upgraded app that can meet growing demand and shifting consumer preferences, LES MILLS+ arrives with a range of enhancements. In addition to 1,000+ world-leading workouts including BODYPUMP™, BODYCOMBAT®, and BODYBALANCE®, LES MILLS+ now features:
- Class-finding functionality that connects users to live workouts in their local area
- Personalised workout dashboards and tracking technology
- Tailored user journeys including starter guides, challenges, and workout plans
- Wellness content covering nutrition, stretching, recovery, mindfulness, and breathwork
THE AGE OF OMNI-CHANNEL
“We’re entering the age of omni-channel fitness, with research showing the majority of consumers worldwide want a 60:40 split between in-studio and digital workouts,” says Les Mills CEO Clive Ormerod.
“With consumers keen to blend live and digital experiences in pursuit of better overall wellbeing, we’ve created LES MILLS+ to put world-class gym workouts in the palm of your hand and help you augment this with incredible live experiences.”
“LES MILLS+ transports you into the middle of the greatest group workouts on the planet – from anywhere. Our fitness masterclasses are powered by science to maximise results, crafted to incredible music and presented by some of the world’s leading instructors, to motivate you and transform your body, mind, and life.”
HISTORIC, AUTHENTIC, AND SCIENTIFICALLY PROVEN
As the world leader in group workouts, LES MILLS is uniquely placed to give customers an unbeatable omni-channel experience by combining the blockbuster production values its digital content is famed for, with its unparallelled network of 21,000 gym partners and 140,000 certified Instructors across 110 countries.
Created with elite teams of physiology experts, fitness trainers, and musicians, each Les Mills workout is scientifically designed to maximise results and inspirationally crafted by the world’s leading choreographers to incredible music. The classes are cinematically filmed by award-winning production crews and presented by a huge selection of the world’s best instructors.
Of the new launch, Clive Ormerod goes on to explain: “We deliver group fitness classes to over six million people per week globally. What started as a small family-run local gym in Auckland, New Zealand has evolved into a (still family-run) global business in 110 countries, working with 21,000 of the world’s leading gyms and an army of 140,000 Instructors.
“Our mission is to create a fitter planet and we hope the launch of LES MILLS+ can break down barriers, helping more people to start their fitness journey and reap the rewards of an active lifestyle.”
ACCESSIBLE AND AFFORDABLE
LES MILLS+ is presented by the world’s best instructors and is supported by expert training guides. There are 13 different programs to choose from for all fitness levels, from high intensity to low intensity, equipment or no equipment – there is something for everyone on LES MILLS+. Classes range from 15-minute to full-hour sessions.
LES MILLS+ is available as a mobile app for phones and tablets, and can be streamed from any Internet browser and via popular TV platforms including Chromecast™, Apple TV®, Telstra TV, and Xbox.
TO ACCESS LES MILLS+
Existing LES MILLS On Demand users can access both LMOD and LES MILLS+, app and website platforms, with their existing log-in details.
Search the App Store or Google Play for “LES MILLS+”, which needs to be downloaded and installed separately to the existing LES MILLS On Demand app.
- Download LES MILLS+ app on the App Store (apple.com)
- Download LES MILLS+ app on Google Play
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.