Is Group Fitness Dying – Or Are You Just Missing Half the Recipe?
Everyone blames declining class numbers on programming or instructors — but what if that’s only 40% of the equation?
In this live event, Nik Herold breaks down why the best group fitness departments are built on five critical pillars:
- WHAT you run,
- WHO delivers it,
- WHERE it lives,
- WHO manages it, and
- HOW it’s marketed
Most operators are nailing one or two and ignoring the rest — and it’s killing their potential.
Think of it like cooking a world-class dish. You can have amazing ingredients and a killer chef, but if the kitchen’s a mess, there’s no head chef, and no one’s telling people you’re serving dinner… no one’s showing up.
This isn’t a “rah-rah” group fitness pep talk — it’s a real-world blueprint for turning your studio from a side hustle into a five-star experience that drives retention, referrals, and revenue.
Join us for this FBP Insiders Live Online Event with Nik Herold from Les Mills and your host JT!
🗓️ Thursday 21st August @ 4pm (PST) / Friday 22nd August @ 9am (AEST)
Who Is Nik Herold?
Nik Herold is the Director of Customer Experience and Business Development at Les Mills U.S., where he supports 900+ fitness clubs across the country.
With 20+ years in the industry — from personal trainer and boutique studio owner to leadership at big brands like 24 Hour Fitness, Equinox and Life Time — Nik’s been a part of every side of the business.
He’s seen what works, what doesn’t, and why most clubs leave money on the table when it comes to group fitness.
If your club cares about retention, culture, and doing more than just surviving the next cycle, this is a conversation you’ll want to hear.
Access all live event replays by becoming a FBP Insider – our VIP listener community – where of course you can also connect with the expert!
When you join FBP Insiders, you’ll unlock:
- Access to All Online Event Recordings – Never miss a moment. Catch up when it suits you.
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- Ad-Free Listening Experience – Enjoy the show without interruptions – just the interviews.
- Exclusive Guest Resources – Download bonus tools, checklists, and guides from our experts.
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All this for under USD5/month.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.