#JTInTheRaw Show 105 | Seven strategies to win the zero moment of truth

By JT | July 23, 2018

You could be wasting s*#t loads of money on lead gen if your ZMOT sucks! Your team could be impacting your ZMOT and you just not realise!

#JTInTheRawShow105 will explain what is the ‘zero moment of truth’ in your customer journey. I’m also going to tell you HOW important it is in order to get leads AND I’ll give you SEVEN strategies to win the zero moment of truth!

Seriously, you’re wasting 00’s or 000’s of dollars on generating leads if you’re losing the ZMOT!

Watch #JTInTheRaw next show with a pen and paper!

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.

www.activemgmt.com.au

Posted in JT In The Raw and tagged Business Coach, fitness business, Justin Tamsett

42 Comments

Julian Hagger on July 20, 2018 at 08:01

Nice haircut
- Justin Tamsett on July 20, 2018 at 12:22
  
  Thanks Julian!
Matt Fletcher on July 20, 2018 at 08:03

Hello Sir
- Justin Tamsett on July 20, 2018 at 12:23
  
  Good Day to you too Sir!
Susan McGregor on July 20, 2018 at 08:07

Much better JT 🙂
Chris Stevenson on July 20, 2018 at 08:18

Aloha!
Chris Stevenson on July 20, 2018 at 08:18

Yes sir
Alan Leach on July 20, 2018 at 08:21

Evening Justin
Andrew Copeland on July 20, 2018 at 08:21

Reviews are so powerful,especially for Google search
Suzy McGregor on July 20, 2018 at 08:22

1,2
Lachlan Creighton on July 20, 2018 at 08:22

Vlog
Alan Leach on July 20, 2018 at 08:22

Building an email list
Andrew Copeland on July 20, 2018 at 08:23

Cheers mate. Have a great weekend!
Brett MacPherson on July 20, 2018 at 08:23

4… time to write more
Scott Robertson on July 20, 2018 at 08:24

Hey Mate, saved.
Michelle Langsam on July 20, 2018 at 08:24

Omg timely , I just spoke about it yesterday-
- Justin Tamsett on July 20, 2018 at 12:20
  
  Feel free to share to reinforce what you said! ?
- Justin Tamsett on July 20, 2018 at 13:20
  
  Feel free to share to reinforce what you said! ?
- Michelle Langsam on July 20, 2018 at 14:11
  
  Justin Tamsett every moment of contact is a point of a relationship- do I like what I experience or do I go elsewhere? It can deepen the loyalty /connection as the moment of Truth does not have to be perfect every time , it’s how something is responded to or acted on . Eg. P& 0 first contact – ticket ease of arrangement, security check in ( that cannot tell it’s a different company) enter the ship greeting and info, service points , manager action when service points have an issue , in my situation it was a rude waiter, – management came and resolved the issue and gave extra internet usage bonus to my Mum who then returned to that location every day, (when there was other locations too).
  That’s just one – if seen it used in ski resorts years ago (1992 to be exact) takes training to get everything on board but leaves a great memory of experience and problem solving. ☀️
  The fitness industry has a lot of high moments of truth that I have experienced ?
- Michelle Langsam on July 20, 2018 at 15:11
  
  Justin Tamsett every moment of contact is a point of a relationship- do I like what I experience or do I go elsewhere? It can deepen the loyalty /connection as the moment of Truth does not have to be perfect every time , it’s how something is responded to or acted on . Eg. P& 0 first contact – ticket ease of arrangement, security check in ( that cannot tell it’s a different company) enter the ship greeting and info, service points , manager action when service points have an issue , in my situation it was a rude waiter, – management came and resolved the issue and gave extra internet usage bonus to my Mum who then returned to that location every day, (when there was other locations too).
  That’s just one – if seen it used in ski resorts years ago (1992 to be exact) takes training to get everything on board but leaves a great memory of experience and problem solving. ☀️
  The fitness industry has a lot of high moments of truth that I have experienced ?
- Michelle Langsam on July 20, 2018 at 23:06
  
  JT one more – when I was doing my PT ( level 1 or cert 4 can’t remember) everyone was too busy , every contact with you everything else you were doing was paused and I had a moment of your time without distraction- I was so surprised in contrast to my other experiences – I remember you said ‘that’s what I am here for’ -every encounter a moment of truth – so even though I’ve come in and out of following your journey and your own ups and downs you still have my respect and I have often recommended you . And there was another – I bumped my FB info and your live was on and you spotted me and that made me grin in spite of where my head space was at – another moment of truth . Thank you and congrats for all your successes ???
- Michelle Langsam on July 20, 2018 at 23:06
  
  Peter Margerison
- Michelle Langsam on July 21, 2018 at 00:06
  
  JT one more – when I was doing my PT ( level 1 or cert 4 can’t remember) everyone was too busy , every contact with you everything else you were doing was paused and I had a moment of your time without distraction- I was so surprised in contrast to my other experiences – I remember you said ‘that’s what I am here for’ -every encounter a moment of truth – so even though I’ve come in and out of following your journey and your own ups and downs you still have my respect and I have often recommended you . And there was another – I bumped my FB info and your live was on and you spotted me and that made me grin in spite of where my head space was at – another moment of truth . Thank you and congrats for all your successes ???
Susan McGregor on July 20, 2018 at 08:25

Sharing to LinkedIn ??
Michelle Langsam on July 20, 2018 at 08:25

P and o use
moments of truth
Lachlan Creighton on July 20, 2018 at 08:25

Post
Chris Stevenson on July 20, 2018 at 08:26

Still here. On a boat!
Michelle Langsam on July 20, 2018 at 08:27

Thanks JT☀️
Luke Andrus on July 20, 2018 at 08:29

?
Jody Cunninghame on July 20, 2018 at 08:29

Cindy Kempton Michelle Warren Thomas Cobern Alena Ford Karlee Orr Jenny McConnell- Muscat
- Cindy Kempton on July 20, 2018 at 08:59
  
  So relevant to what we are focusing on!
Nick Clarke on July 20, 2018 at 09:12

?
Susan McGregor on July 20, 2018 at 09:25

Sharing to LinkedIn ??
Nicole Mackinnon on July 20, 2018 at 19:00

Posts
Angus Campbell on July 24, 2018 at 12:58

Jess Wallace