#JTInTheRaw Show 112 | 3 Ways to Increase Revenue
#JTInTheRawShow112 explores the 3 ways to increase revenue in your business:
• Add more customers.
• Have your current customers spend more
• Have your current customers buy more often
Tune in . . . join the fun . . . and accept the challenge I set in the last 5 minutes of #JTInTheRaw – guaranteed to make you more revenue!
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.
Go Dees
Morning mate !
Hello!!!
Wassssssssup mate!???!!
Hi bud
Thanks mate yes feeling amazing
It’s late, I am T home
3hrs
5hr
Morning JT ?….5 hours.
3 hrs
This time last year was JT in the Raw show 61- Customer Referrals :):)
I took on my first member of staff this week, to allow me time to do your three topics.
Challenge accepted
I’m in!
I’m in
I’m in !!
Im in ?
Great show JT. Here’s some thoughts on getting new members to spend more.
1. Have premium offerings that your sales process shows to every prospect without pre-judgement.
2. If their primary goal is fitness, then you could offer three fitness enhancement plans at 3 price points: 1. Membership with 2 PT sessions per week. 2. Membership with 2 team training sessions per week, 3. Membership.
The secret is that you have to have an offering that is so pricey that you and your people are super uncomfortable even showing it to people.
3. If their primary goal is weight loss, have a weight loss coaching program (I know a great one) at a premium price. Most PTs can earn more per hour coaching weight loss than fitness.
4. You won’t improve what you don’t measure. If your bookkeeping system’s COA (Chart of Accounts) does not have seperate revenue lines for programming like weight loss, to show up on your monthly profit and loss statement, then you’re not really serious (yet) about getting new members to spend more.
PS Members who pay more (for extra programs and services) stay more, which helps your 3rd challenge of getting current customers to buy more often (keep their membership longer).
Morning JT ?….5 hours.
Im in ?
Great sharing, CLV (customer lifetime value)is key for business