Les Mills Gives Mastercard Cardholders Access to the World’s Favourite Workouts, On Demand
Continuing their commitment to support the population’s health and fitness during these extraordinary times, group fitness juggernaut Les Mills™ is providing on-demand access to the world’s most popular workouts, to Mastercard® cardholders in Australia, Hong Kong, India, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Vietnam and Thailand.
Named the “Best At-Home Workout for 2020” in the USA Today Readers’ Choice Awards, LES MILLS On Demand is an app and web-based streaming service that enables people to access the world’s most popular group exercise classes at home. And under this offer, Mastercard cardholders will receive a special trial period and discount off the standard monthly subscription rate.
“It’s a timely offering,” explains Hylton Drake, Chief Operating Officer at Les Mills Asia Pacific, “considering global research continues to note a boom in popularity for Virtual and on-demand training.”
Hylton is referring to findings such as those from MindBody, which found that 73 per cent of members used on-demand video in 2020 (compared to 17 per cent in 2019), and 85 per cent of members used weekly live-stream classes in 2020 (compared to 7 per cent in 2019). Beachbody on Demand found that in the US, 9 out of 10 regular exercisers said they’d continue with at-home workouts even after they feel comfortable returning to a gym in the future. MindBody research also suggests that 46 per cent of customers intended to combine both at-home and in-club memberships when the pandemic is over. This is reiterated in the findings that 75 per cent of those who use LES MILLS On Demand also attend live classes.
“Given this type of data, it’s not surprising that ‘Online Training’ was rated as the ACSM’s number one trend in 2021 with ‘Virtual Training’ at number six; interestingly, previously neither of these ranked in the Top 20,” adds Hylton.
Mastercard cardholders can access this special LES MILLS On Demand offer or learn more at https://mstr.cd/38q6ba8
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.