MOVE [REPEAT] Strategic Investment in REVL
Boutique fitness lifestyle brand collective MOVE [REPEAT], announces strategic investment in Australian Fitness Brand, REVL
- MOVE [REPEAT] is co-founded by Peter Thew and Alicia Pan, Founders of Yoga Movement, and Allen Law, Founder of Park Hotel Group
- This acquisition will add to MOVE [REPEAT]’s current portfolio of boutique fitness brands, which includes Yoga Movement and STRONG Pilates (Singapore)
- Premium group fitness brand, REVL currently has over 35 locations and 6,000 clients across Australia, Dubai, Singapore and Korea
- Expansion plans for the brand include additional presence in Southeast Asia, and new markets like New Zealand, the United States, and the United Kingdom.
SINGAPORE, 23 January 2025 – MOVE [REPEAT], the Singapore-based boutique fitness lifestyle brand collective, has acquired a partnership stake in Australian premium group fitness brand, REVL. The partnership will see REVL being added to MOVE [REPEAT]’s growing portfolio of boutique fitness brands, which already include Yoga Movement and STRONG Pilates (Singapore).
Following the strategic investment, MOVE [REPEAT] intends to support REVL’s plan to double down on its success over the past few years, with the goal to double its location footprint year-over-year while retaining a clear focus on studio performance and customer satisfaction.
Established in September 2023, MOVE [REPEAT] presents a seasoned leadership team of Yoga Movement’s founders Peter Thew and Alicia Pan, and Allen Law, Founder of Park Hotel Group. MOVE [REPEAT] acquired Yoga Movement’s 10-location business in 2023 and cementing STRONG Pilates’ Asia entry, launching four new Singapore locations within its first year. MOVE [REPEAT] has aspirations to grow its Yoga Movement brand, with plans to expand into Australia and multiple Asian markets, following its entry into Hong Kong in late 2024. The group intends to round out its offering with up to five modalities by 2027.
This latest strategic investment will see a merger of experience with REVL Co-Founders Ben Woolford and Josh Mildren, who started the brand in 2020, now with 35 studios operating across Australia, Dubai, Singapore and Korea, and with a global customer base of over 6,000.
Peter Thew, Co-founder of MOVE [REPEAT], said, “We view REVL as the fitness industry’s best-kept secret. At its core, REVL is a positive, community-focused network, and as a result, it has experienced phenomenal, organic growth over the past few years. We’ve also seen this same demand for community-centric boutique fitness modalities across our other brands and we strongly believe that REVL will continue to resonate with regional customers.”
Ben Woolford, Co-founder of REVL, commented, “While other fitness brands at our growth stage might focus on unbridled expansion, we would prefer to scale in a measured and mindful way, ensuring that the end-user remains at the core of everything we do. As a result, we chose to partner with MOVE [REPEAT] due to both our shared commitment to mindful intentional growth, and their experience in growing community-centric fitness brands in multiple markets.”
Following the partnership, REVL franchisees are set to benefit from elevated support and resources, while clients will experience added value to their membership.
About MOVE [REPEAT] Fitness Lifestyle Brands
Founded in late 2023, MOVE [REPEAT] Fitness Lifestyle Brands is, rooted in the successful creation of leading wellness brand Yoga Movement and the introduction of Strong Pilates to Asia. As a trailblazer in the fitness lifestyle industry, MOVE [REPEAT] is looking to invest in, acquire, and build innovative fitness brands that resonate with the group’s ‘Brand’ and ‘People’ focus.
With a drive to redefine wellness experiences, the company recently acquired a partnership stake in REVL, a cutting-edge strength and conditioning concept, underscoring its commitment to shaping the future of fitness on both regional and global scales.
About REVL Training
REVL was founded in 2020 with a mission to revolutionise the fitness industry through performance-based, group training. Co-Founders Ben Woolford and Josh Mildren combined their passions and experience to launch REVL, a network of premium boutique gyms. The aim, to provide scientifically backed programming, top-notch coaching, and a supportive team environment for members to achieve long-term fitness goals.
REVL’s market success led to rapid growth, doubling its unit count annually and expanding into the United Arab Emirates and Singapore in its first two years of operation. With 35+ studios globally throughout Australia, Dubai, Singapore and Korea, REVL is looking to expand further in SEA in addition to entering new markets like New Zealand, the United States, and the United Kingdom. The brand’s exceptional offerings have solidified its position as a global leader in premium group fitness experiences.
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.