Overwhelmed By AI? Start with this
At a REX Roundtable meeting recently, I watched eyes glaze over when we unpacked all the different AI platforms available to ‘help’ us in roles. The only feeling these owners felt was: overwhelmed!
Let’s be honest, there is a “game changer” everywhere you look. And if we are being honest, it’s probably more exhausting than exciting.
In fact, one REX member said, “I feel like I’m already behind and I don’t even know where to start.”
So let’s change our mindset and forget the goal of mastering AI. Let’s focus on getting comfortable with it.
Here’s a simple 3-part way to start:
- Start small: pick one operational task. For example, Write a cleaning protocol. Improve a follow-up message. Brainstorm a referral idea..
- Stay curious: don’t aim for perfection, keep asking better questions until you get what you need.
- Stop using Google: try using one of the AI platforms instead of Google. You’re already in the habit of searching… just change where you search.
Remember, AI isn’t replacing you or your team but someone using it well might outpace you. They may just operate faster and more efficiently and you’ll be playing catchup.
So here’s the question:
What’s one small way you could start this week?
Weekly challenge:
Identify how you would like to use AI in your business and then ask your preferred AI platform, how it can help you use AI for those tasks?
An unspoken fact of using AI, keep asking questions to get the information you need!

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.
