We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress
Discover strategies, data, and support trusted by the world's best fitness business owners.
Latest Fitness Industry News
Are You a Window or a Mirror Leader?
There are plenty of great business books — but Good to Great by Jim Collins is in my top five.
Business Growth Starts With A Smile
How good is a laugh? When you laugh, your body releases endorphins — those feel-good hormones you also get from exercise… or sex!
Does The Fitness Industry Really Understand Its Members?
Let’s be brutally honest for a second — how many of your members actually love exercising?
1% Better Leadership: Have Your Team’s Back & Do They Know It?
I’ve coached amateur sport, semi-pro teams, kids, and adults. And whether it’s on the field or in business, here’s the one percenter that matters most: Your team must know you have their back.
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
Subscribe To Our Thirsty Thursday 90 Second Business Tip
For the latest industry news and solutions to reduce your stress and boost your cash flow
What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee