We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress
Discover strategies, data, and support trusted by the world's best fitness business owners.
Latest Fitness Industry News
Selling memberships in 2026? Read this.
If you or anyone on your team sells gym memberships, FitnessBiz Melbourne on Wednesday 28 January is designed to sharpen the skills that matter most heading into peak selling season.
Why You Must Know How Your Team Is Wired
I watched two people respond to the same situation recently – and it reminded me how invisible team dynamics can be. One person jumped straight into solution mode. The other shut down completely. Same situation. Totally different reactions.
What a Sharp Haircut Taught Me About Customer Loyalty
This week I tried a brand new barber. Cut-throat razor on the edges. Clippers for the stray hairs (why do they multiply as we age?). Hair dryer, product, the works.
Mystery Shopping For Fitness Businesses Announces 2025 Top Gun of the Year
Mystery Shopping For Fitness Businesses is proud to announce Sammy from Snap Fitness West Ipswich as the 2025 Top Gun of the Year, taking home $500 in cash along with Snap West Ipswich winning a Mystery Shopping
package.
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
Subscribe To Our Thirsty Thursday 90 Second Business Tip
For the latest industry news and solutions to reduce your stress and boost your cash flow
What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee