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Latest Fitness Industry News
Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)
I was joined by Brittany Wojtas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses. Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question: What separates the winners from the strugglers? The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”
How Gym Owners Can Master Their #1 Priority
What I’m seeing right now is owners stuck on priorities. Everything’s urgent. Everything’s a #1. But when everything’s a priority, nothing gets done — you’re running flat out but going nowhere.
Why Your People Matter More Than Your AI Strategy
AI is everywhere! It was a topic of conversation at FILEX this year. But here’s the stat that stopped me: only 35% of CEOs believe their teams are ready for AI, according to Inc. Magazine.
BeWell Brands Announces Second Joint Venture Partnership with Fitesque
Strategic alliance expands BeWell’s footprint into the creative fitness sector with Australia’s leading burlesque-inspired fitness program.
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What our clients say about working with us
Summer Nelson, Owner at My Trainer Corporation
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers Industry Leader's Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Troy Morgan, Willows Health & Lifestyle Centre
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Shane Casey, Anytime Fitness Franchisee
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
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