We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress

Discover strategies, data, and support trusted by the world's best fitness business owners.

Fitness Business Marketing Must Trigger Emotions

By JT | September 28, 2017

The old brain is ONLY triggered by emotion. Emotions create electrochemical responses in our brains. These reactions directly impact the way process & remember information.

#JTInTheRaw Show 63: 17 Tips To Get Your Fitness Business Facebook Page Humming

#JTInTheRaw Show 63: 13 Tips To Get Your Fitness Business Facebook Page Humming

By JT | September 27, 2017

#JTInTheRaw show 63 … sharing tips, tricks n hacks to have your Facebook page posts seen by your fans – without paying for boosted posts! There is also a Big Tip opportunity in the show too!

Press Release: Upgrade Your Virtual Fitness Experience – McFit’s Cyberobics® Partners with Wexer to Launch a New, Premium Studio Model

By JT | September 26, 2017

CYBEROBICS® – the virtual fitness division of German giant the McFIT Global Group, which also includes health club chains McFIT and JOHN REED Fitness Music Clubs – has announced an exclusive new partnership with digital fitness specialist Wexer, which will see the two brands jointly launching a premium virtual studio concept.

Gym Marketing Relies On Visuals For Impact

By JT | September 26, 2017

The old brain is visual. This maybe because the optic never is physically connected to the old brain & this nerve is 40 times faster than the auditory nerve – from the ear to the brain.

Subscribe To Our Thirsty Thursday 90 Second Business Tip

For the latest industry news and solutions to reduce your stress and boost your cash flow

Understanding. Empathy. Experience. Challenging. You get that with us...

years in the industry
Mystery Shops in 2025
REX Clubs Work With JT
minutes free for you to talk to JT

What our clients say about working with us

Summer Nelson

Summer Nelson, Owner at My Trainer Corporation

Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers Industry Leader's Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.

Troy_Morgan

Troy Morgan, Willows Health & Lifestyle Centre

Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.

Shane Casey

Shane Casey, Anytime Fitness Franchisee

Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.

We see you as a leader first, business owner second and you work in the fitness industry. You'll lead your fitness business with more clarity, focus and success when you work with Active Management.

Proud Partners

We love to support other organisations in the industry!

Why Active Management Is A Different Consulting Company