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Latest Fitness Industry News
What the Super Bowl Ads Get Right (and Wrong) for Gym Marketing
I love Super Bowl ads but here are three things most gym owners forget when they admire them.
How to Lead Peers After a Promotion in the Fitness Industry
Yesterday you were “one of the crew” and today you’re running the meeting. Yesterday you were joking with me and today you’re asking why I was late for my shift.
Management vs Leadership in the Fitness Industry: Why the Difference Matters
Great managers don’t automatically make great leaders. It is a lesson reinforced every day for me over 30 years in the fitness industry.
Why Community Is the Real Competitive Advantage for Gyms in 2026
If your gym closed tomorrow, what would your members actually miss? The equipment? The timetable? The convenience? Or the people and how they feel when they walk in?
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
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For the latest industry news and solutions to reduce your stress and boost your cash flow
What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee