#STRENGTHEN Your Business & You In 2016

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In 2016, Active Management is committed to strengthening your business with you and strengthening your skills as a leader.

We cannot shirk from the fact there are now more fitness offerings across the globe and in your local community – making 2016, one of the most competitive years the fitness industry has ever seen.

Or is it?

In our annual 2015 survey we discovered that the number 1 threat for fitness business owners and managers is that of competition.

The reality is though, the stronger you are in your product offering, your service delivery, your staff training, your team culture and your ‘why’ then there really is not competition.

For this reason, in 2016 you will see from Active Management a laser focus on providing resources, tools, and education to #STRENGTHEN your business:

• Greater clarity for you in why the consumer should select you as their place or person to train with;
• Understanding consumer trends and what makes them tick;
• Challenging you in your product offering and delivery;
• Delivering quality staff training opportunities so that your team stays with you;
• Cultivating a culture within your business so that you and the team thrive.

Club owners and managers told us in our 2015 survey that if they had more energy, money or education they would conduct more staff training and up-skill themselves in business skills and acumen.

We listened!

In 2016 we are going to #STRENGTHEN the business acumen of fitness business owners and managers.

You can expect to experience some or all of the following as you undergo intensive strengthening of your business:

• The most comprehensive club management and leadership hub of information on the planet through the Active Management Membership. This will include: marketing templates, social media tiles, management briefings, book summaries, and launching in 2016 staff training tools.
• On going support of the fastest growing fitness business podcast in the world.
• Weekly blogs with tips, strategies and tools to use in any sized fitness business.
• Education opportunities through face to face and online learning to up skill business owners and managers.
• The Industry Leaders Roundtable for personal trainers, club owners and launching this year Group Fitness Managers.

It’s going to be a massive year!

Join the Active Tribe as we do an even better job of strengthening your business and your leadership qualities.

[Tweet “I’m committed to the #STRENGTHEN movement in 2016”]

JT

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.

www.activemgmt.com.au