Surviving the Disruption
Around the world trying to survive the disruption from 24 hour gyms, Crossfit and increased competition is a major challenge for Club owners. So how does someone keep profit increasing? How do I stay different? How do I find out what to do?
In any competitive market there are those that not only survive but thrive. They are the hard working heroes that have been an ‘overnight success’. ‘Success leaves clues’ and these people are the clues us average folk need to look to.
Mark Fisher is one such story. Like us all he started on his own reaching the dream of building a Club with 25 Trainers, 700+ Members and a $3m+ turnover within three years, now changing so many people’s lives he never runs out of friends.
In his own words ‘Mark Fisher, deep in his heart of hearts, (is) a ridiculous human.
Mark Fisher has created his own style. You too need to create a business, offer and culture that is true to yourself. But you don’t have to ‘re-invent the wheel’.
In the world of business, R&D can double as ‘rip-off and duplicate’. I’m not suggesting you R&D anyone or anything. But you need to look for answers. You need to find where success exists then immerse yourself in that success as much as you can. Visit the Clubs, smell, breathe, listen to everything about success. Ask questions of everyone around that success, spend time to understand what makes it live and breathe. Then you will know how to make success work and you can put your own stamp on it.
The Business of Fitness 2016 USA Study Tour – Atlanta-Boston-New York, from 28 August, 2016 – 2 September 2016, is an exclusive opportunity for 20 Club Owners from around the world to immerse themselves in successful Clubs. Get inside, workout and question the owners of some of the Top 10 Clubs in America. For one week you can experience how successful Clubs are beating the competition and how they are different to your own Club. This will give you the answers on growing profit and staying unique.
Written by David Flanagan, Director of Freestyle Health, leading the USA Study Tour. See www.freestylehealth.net
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.