The Future Of The Australian Fitness Industry
Last week Fitness Australia, CEO Barrie Elvish, sat down with me to chat about the current state of the Australian fitness industry and what is on the horizon.
We covered a variety of topics:
- Has Barrie drunk the fitness industry Kool-Aid?
- Why getting more people physically active is good for gyms?
- The World Health Organisation recognises Fitness Australia in it’s new movement to get more people moving.
- Various government initiatives around Australia that are promoting physical activity – Barrie names the states!
- Who have Fitness Australia been meeting with over the past 3 months.
- Why government, health funds and commercial operations want to see the fitness industry have a credible registration system to minimise risk when they refer people to gyms and trainers.
- Changes to the registration scheme.
- What the 2019 Board nominations will look like.
You’ll also see who the man behind the title is. This candid interview shows the transparency of Barrie and the direction of Fitness Australia. It’s exciting, enlightening and inspiring to see what the future holds for the average Australian and their exercise habits AND the fitness industry.
Enjoy and then I ask you to support Fitness Australia. Continue to register with them, become a member and stand behind our peak body as they have big things planned.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.