The Power of Group Fitness: Why It’s Still Your Retention Secret Weapon
When it comes to keeping members engaged, nothing beats the energy, accountability, and community created in Group Fitness. In the Fitness Business Podcast’s latest live event, Nik Herold explored why Group X is more than just classes on a timetable. It still is the core driver of member retention and club culture.
Here’s the good news: you can still catch the replay.
This session with Nik covered:
💡 Why some clubs thrive in Group Fitness while others decline
💡 How treating classes as experiences drives deeper connection
💡 Why instructors are the heartbeat of Group Fitness success
💡 How to balance proven favourites with fresh new formats
💡 The role of technology in hybrid, livestream, and on-demand Group X
💡 Why social bonds in classes are your best retention strategy
💡 Practical action steps to audit and improve your Group Fitness program
💡 How to position Group Fitness as a culture-builder, not a cost centre
Do Not Miss This Opportunity
Become a Fitness Business Podcast Insider for less than $5/month and you’ll unlock this replay plus the other 5 webinars from this year and the next 3 still to come! Join now and you instantly watch: Patreon.com/FitnessBusinessPodcast
If You Want To Contact Nik
An Important Comparison
Let’s put this in perspective, for one less coffee this month, you get the replay plus the other 5 already conducted, plus access to the next 3 not to mention you get your ad-free episode 7 days earlier than everyone delivered directly to you.

Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.