Why 60% of Fitness Brands Are Struggling (And How the Winners Are Thriving)
In our latest Fitness Business Podcast Online Live Event, I was joined by Brittany Woitas, founder of Kovly Studio, a brand and marketing agency specialising in wellness businesses.
Brittany’s team recently completed a global study analysing dozens of fitness brands to uncover one key question: What separates the winners from the strugglers?
The answer? 60% of fitness brands are stuck in what she calls “the vulnerable middle.”
Brittany discussed:
- The vulnerable middle
- Warning signs you’re in the middle
- The power of strategic positioning
- Strategy beats tactics
- Real world transformations
- Experience and messaging must match
You can download Brittany’s full research report (including data, frameworks, and case studies) for free at kovlystudio.com.
Or catch the full replay on our Patreon — purchase for 15USD here or join as a member for free for seven days at patreon.com/fitnessbusinesspodcast
Who Is Brittany Woitas?
As the founder of Kōvly Studio®, I’ve dedicated my career to empowering experience-driven brands to break through plateaus and achieve sustainable growth.
My journey began on our family farm, where I developed a deep appreciation for independent businesses and the unique challenges they face.
Since establishing Kōvly Studio® in 2015, I’ve built the brand and marketing agency for experience-driven brands that transforms the trajectory of businesses that feel stuck despite offering exceptional services.
Our entire team’s greatest satisfaction comes from watching clients move from frustration and scattered marketing efforts to confident, strategic growth.
At Kōvly Studio®, we’ve developed a strategy-led approach that directly connects marketing initiatives to business outcomes. This methodology has proven particularly effective for our clients in the hospitality, service, and wellness sectors who are ready to elevate their brand presence and stop “trying things to see if something sticks.”
My passion remains steadfast: helping purpose-driven brands excel and thrive in competitive markets by creating authentic connections with their ideal customers.
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.