How Gym Owners Can Master Their #1 Priority
What I’m seeing right now is owners stuck on priorities. Everything’s urgent. Everything’s a #1. But when everything’s a priority, nothing gets done — you’re running flat out but going nowhere.
A true priority is something that directly impacts survival, growth, or long-term strategy. Here’s my 3-filter test:
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Impact — will this move revenue, retention, or culture?
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Alignment — does it fit your strategy, or is it just noise?
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Timing — if you don’t do it now, what’s the cost?
Many leaders confuse busy with productive. Stephen Covey said it best: ‘The key is not to prioritize what’s on your schedule, but to schedule your priorities.’
This week, write down your top five ‘priorities.’ Then force yourself to pick ONE. That’s your true number one.
Everything else either supports it or waits its turn.
Pick your one true priority, act on it, and lead with clarity.
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.