Gamify Your Club or Studio & Keep Members Longer!
Say Goodbye to High Cancellations in 2025!
With Frank Smarrelli from My Gym Rewards
In 2025, member retention is more critical than ever. This powerful online event will show you how to transform your fitness club or studio by integrating gamification strategies that boost engagement, drive consistency, and significantly reduce cancellations. You’ll discover why traditional retention tactics are no longer enough—and how simple, fun, and rewarding systems can turn casual members into long-term loyal advocates.
Frank Smarrelli, one of the leading Gamification Experts in the global fitness industry will break down the psychology behind gamification and how it taps into motivation, habit-building, and a desire for achievement. You’ll learn how to implement point systems, rewards, badges, workout streaks milestone rewards, and friendly challenges that inspire members to keep coming back—without relying on old and antiquated tracking systems.
Don’t miss this chance to revolutionize your retention and member loyalty strategy through the power of play. Say goodbye to high cancellations—and hello to a thriving, loyal community.
When
Wednesday 2nd July @ 10:00am (AEST) / Tuesday, 1st July @ 8pm (ET)
Who Is Frank Smarrelli?
I am an Internationally certified master peak performance coach, business mentor (coach) and public speaker. I’m the co-founder of Marketing For Gyms (established in 2010), one of the leading educators of social media marketing, lead generation and business growth strategies in the global fitness industry.
I am the Director of “Frank Smarrelli Business Coaching” that was established in 2012. I have worked across many industries including fitness, hospitality, hotels, pharmacy and beauty to name a few. I have also worked with some of the largest Franchisers in the world.
I am also the Founder of My Gym Rewards, the leading rewards and loyalty program in the global fitness Industry.
I am regarded by my peers as one of Australia’s leading marketing and sales coaches with over 25 years experience. Over the last two decades I’ve written and developed over 20 books, workshops and programs, including The Proven Success Principles™, 40 Universal Laws of Success™, The SuperStar Sales System™, Membership Blitz, Plug The Leak, RetentionFirst™, the Business 4-Square and many more.
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Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.