Members Love Earned Status | #FitnessBiz2024
The concept of status for many consumers is closely linked to the desire for recognition, social validation and a sense of belonging.
In gyms, studios and with trainers the essential element that members want to know is that their status is earned and cannot be bought as that devalues the status.
In 2024, you can build earned status based on:
- Number of workouts
- Years you've been a member
- Number of friends referred to the club or studio
Across the world, studios recognise the number of workouts better than any other business model. They celebrate the first session and then right through to the 1000th workout!
Want to Know More?
You can download the Fitness Biz Competitive Advantage Brief #2 when you pre-register for FitnessBiz 2024 – no money down.
November is #FitnessBiz Month:
- 14th – Gold Coast
- 15th – Brisbane
- 20th – Perth
- 21st – Adelaide
- 22nd – Melbourne
- 27th – Sydney
Justin is the Managing Director of Active Management, which he began January 2004. He offers coaching to businesses worldwide in everything from start up and design to marketing and sales systems. Justin also facilitates four Australian and New Zealand ‘fitness industry roundtables’ events, which allows him to see a huge cross section of business models.