We Are The #1 Resource for Gym Owners Who Want Profitable Growth & Less Stress
Discover strategies, data, and support trusted by the world's best fitness business owners.
Latest Fitness Industry News
Strange? Why Hasn’t the Phone Rung? Here’s Why!
Could there be anything more boring than auditing your business? Seriously, checking if everything is working the way it should. But not doing this boring task is costing you thousands!
“Proven” Fitness Business Systems Are Failing Gyms
Stop buying “proven” fitness business systems that don’t work for your gym. Learn why context matters more than blueprints, and how to build enterprise value instead of copying tactics.
I felt like a first-time member
I went to the dentist this week and I hated every second before it and during it. Not the dentist herself, just the thoughts and feelings my brain was conjuring up!
The Hidden Cost of Isolation in Fitness Business Leadership
Discover the hidden cost of isolation in fitness business leadership. Learn why gym owners make expensive mistakes when they guess, and how to find the right peer network.
What We Do Quick Links
REX Roundtables
Uniting fitness leaders to share strategies, boost profits and leadership skills.
Team Training
Tailored training programs and consultation to develop your team and leadership.
Mystery Shopping
Your answer to rewarding, recognising and training your team to close more memberships.
Subscribe To Our Thirsty Thursday 90 Second Business Tip
For the latest industry news and solutions to reduce your stress and boost your cash flow
What our clients say about working with us
Justin is an outstanding business mentor and coach. His work as facilitator of the Personal Trainers REX Roundtable is exceptional. I thoroughly recommend him and his programs to anyone wishing to maximise their success.
Summer Nelson
Owner at My Trainer Corporation
Stepping away and truly looking at your business with the benefit of peer interaction is such a strong force in driving my business forward.
Troy Morgan
Willows Health & Lifestyle Centre
Thank you for all your guidance and support over the last 12 months JT. I am a better leader through your coaching and mentoring. I feel this achievement is very much a result of the direction you have provided.
Shane Casey
Anytime Fitness Franchisee